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"Design Thinking for Business Growth!"

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BizCamp NI
BizCamp NI

Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches. An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0 www.evisioncoaching.co.uk @EVisionCoaching

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DESIGN  THINKING   For Business Growth ELITE  VISION  COACHING  
Design  thinking  is  a human centered and collaborative approach to problem solving, using a designed mindset to solve complex problems. Tim  Brown  (Bri8sh  Industrial  Designer  &  President  of  IDEO) ELITE  VISION  COACHING  
DESIGN  THINKING    Key Elements ELITE  VISION  COACHING   •  People-­‐Centered   •  Highly  crea8ve   •  Hands  on     •  Itera8ve  
DESIGN  THINKING   Design Thinking is the result of combining analytical thinking and intuitive thinking ANALYTICAL   THINKING   INTUITIVE   THINKING   DESIGN   THINKING   100% RELIABILITY 100% VALIDITY50/50 MIX ENGINEERS “Reliable, safe, proven” DESIGNERS “Awesome sauce. I love it!”
DESIGN  THINKING   Design Thinking integrates business, technology and people TECHNOLGY   FEASIBILITY   PEOPLE   DESIRABLE   BUSINESS   VIABILITY   EMOTIONAL   INNOVATION   Brands   Marke8ng   Rela8onships   EXPERIENCE   INNOVATION   PROCESS   INNOVATION   FUNCTIONAL   INNOVATION   ELITE  VISION  COACHING  
DESIGN  THINKING   Traditional vs. Design Thinking Flawless planning Avoid failure Rigorous analysis Presentations Arms length customer research Periodic Thinking Enlightened trial & error Fail fast Rigorous testing Lightweight experiments Deep customer immersion Continuous Doing TRADITIONAL THINKING DESIGN THINKING ELITE  VISION  COACHING  
IDEA IMPLEMENTIN G     USING APPLYING     DESIGN THINKING IN  ITERATIONS  TO MONITOR (DATA) FOR NEW IDEAS/ISSUES Start proces s again DESIGN  THINKING     Project management methodology Knowledge and prototype of the design thinking phase EMPATHY  Take the role of your end- user AWARENESS  Know how to improve status quo ADAPTIVITY  Learn from feedback and adapt KNOWLEDGE Define the challenge you face CREATIVITY  Foster ideas ELITE  VISION  COACHING  
understand Define point of view observe Find ideas Develop prototyp e Test PROBLEM DEFINITIO N Problem solution DESIGN  THINKING      Design Thinking Process ELITE  VISION  COACHING  
DESIGN  THINKING    Learning Uncertainty / Patterns / Insights Clarity / Focus ELITE  VISION  COACHING  
DESIGN  THINKING    Process Ideate Test empathize Define prototype Foundation of a human- centered design process Necessary to Observe, Engage and Immerse. Chance to refine and improve solutions Empathy findings are unpacked and synthesized into compelling needs and insights Mode during the design process in which the focus lies on idea generation Getting ideas and explorations out of the head into the physical world ELITE  VISION  COACHING  
EMPATHY Only through empathy with end-users can you design solutions for them. SHOW DON‘T TELL To bring your ideas to life, show instead of telling EXPERIM ENT Make your ideas real and learn from peoples’ reactions to your prototype. MINDFULN ESS Have the time and space to pay attention to what is happening around you. ACTION ORIENTED There are more ways than ever to reach and interact with your customers. COLLABO RATION Key elements are communication, support and problem solving, sharing and diversity. DESIGN  THINKING   Design Thinking integrates business, technology and people ELITE  VISION  COACHING  
WHAT IS? WHAT IF? WHAT WOWS? WHAT WORKS? Before     you  begin   1.  IdenDfy  an   opportunity   2. Scope your project 3. Draft your design 4. Make your plans 11.  Surface key assumptions 12.  Make prototypes 13.  Get feedback from stakeholders 14.  Run your learning launches 15.  Design the On-Ramp 8.  Brainstorm Ideas 9.  Develop Concepts 10.  Create some napkin pitches 5.  Do your research 6.  Identify Insights 7.  Establish design criteria DESIGN  THINKING   Design Thinking integrates business, technology and people ELITE  VISION  COACHING  
DESIGN  THINKING   Design Thinking integrates business, technology and people 10   WHAT IS? WHAT IF? WHAT WOWS? WHAT WORKS? Journey   Mapping   Value  Chain   Analysis   Mind   Mapping   Brain-­‐   Storming   Concept   Development   Assump8on   Tes8ng   Rapid     Prototyping   customer   Co-­‐Crea8on   Learning   Launch   1 VISUALIZATION   72 3 4 5 6 8 9 ELITE  VISION  COACHING  
DESIGN  THINKING   Design a city: using Design Thinking Tools: World Café and Extravaganza Prototyping ELITE  VISION  COACHING  
ELITE  VISION  COACHING   What’s next? •  Join  our  next  “Design  Thinking”  Seminar  on  20th  of  October   •  Like  us  on  Facebook:  Elite  Vision  Coaching   •  Read  ar8cles  about  design  thinking:  www.evisioncoaching.co.uk     •  Book  your  first  design  consulta8on:  info@evisioncoaching.com  

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"Design Thinking for Business Growth!"

  • 1. DESIGN  THINKING   For Business Growth ELITE  VISION  COACHING  
  • 2. Design  thinking  is  a human centered and collaborative approach to problem solving, using a designed mindset to solve complex problems. Tim  Brown  (Bri8sh  Industrial  Designer  &  President  of  IDEO) ELITE  VISION  COACHING  
  • 3. DESIGN  THINKING    Key Elements ELITE  VISION  COACHING   •  People-­‐Centered   •  Highly  crea8ve   •  Hands  on     •  Itera8ve  
  • 4. DESIGN  THINKING   Design Thinking is the result of combining analytical thinking and intuitive thinking ANALYTICAL   THINKING   INTUITIVE   THINKING   DESIGN   THINKING   100% RELIABILITY 100% VALIDITY50/50 MIX ENGINEERS “Reliable, safe, proven” DESIGNERS “Awesome sauce. I love it!”
  • 5. DESIGN  THINKING   Design Thinking integrates business, technology and people TECHNOLGY   FEASIBILITY   PEOPLE   DESIRABLE   BUSINESS   VIABILITY   EMOTIONAL   INNOVATION   Brands   Marke8ng   Rela8onships   EXPERIENCE   INNOVATION   PROCESS   INNOVATION   FUNCTIONAL   INNOVATION   ELITE  VISION  COACHING  
  • 6. DESIGN  THINKING   Traditional vs. Design Thinking Flawless planning Avoid failure Rigorous analysis Presentations Arms length customer research Periodic Thinking Enlightened trial & error Fail fast Rigorous testing Lightweight experiments Deep customer immersion Continuous Doing TRADITIONAL THINKING DESIGN THINKING ELITE  VISION  COACHING  
  • 7. IDEA IMPLEMENTIN G     USING APPLYING     DESIGN THINKING IN  ITERATIONS  TO MONITOR (DATA) FOR NEW IDEAS/ISSUES Start proces s again DESIGN  THINKING     Project management methodology Knowledge and prototype of the design thinking phase EMPATHY  Take the role of your end- user AWARENESS  Know how to improve status quo ADAPTIVITY  Learn from feedback and adapt KNOWLEDGE Define the challenge you face CREATIVITY  Foster ideas ELITE  VISION  COACHING  
  • 8. understand Define point of view observe Find ideas Develop prototyp e Test PROBLEM DEFINITIO N Problem solution DESIGN  THINKING      Design Thinking Process ELITE  VISION  COACHING  
  • 9. DESIGN  THINKING    Learning Uncertainty / Patterns / Insights Clarity / Focus ELITE  VISION  COACHING  
  • 10. DESIGN  THINKING    Process Ideate Test empathize Define prototype Foundation of a human- centered design process Necessary to Observe, Engage and Immerse. Chance to refine and improve solutions Empathy findings are unpacked and synthesized into compelling needs and insights Mode during the design process in which the focus lies on idea generation Getting ideas and explorations out of the head into the physical world ELITE  VISION  COACHING  
  • 11. EMPATHY Only through empathy with end-users can you design solutions for them. SHOW DON‘T TELL To bring your ideas to life, show instead of telling EXPERIM ENT Make your ideas real and learn from peoples’ reactions to your prototype. MINDFULN ESS Have the time and space to pay attention to what is happening around you. ACTION ORIENTED There are more ways than ever to reach and interact with your customers. COLLABO RATION Key elements are communication, support and problem solving, sharing and diversity. DESIGN  THINKING   Design Thinking integrates business, technology and people ELITE  VISION  COACHING  
  • 12. WHAT IS? WHAT IF? WHAT WOWS? WHAT WORKS? Before     you  begin   1.  IdenDfy  an   opportunity   2. Scope your project 3. Draft your design 4. Make your plans 11.  Surface key assumptions 12.  Make prototypes 13.  Get feedback from stakeholders 14.  Run your learning launches 15.  Design the On-Ramp 8.  Brainstorm Ideas 9.  Develop Concepts 10.  Create some napkin pitches 5.  Do your research 6.  Identify Insights 7.  Establish design criteria DESIGN  THINKING   Design Thinking integrates business, technology and people ELITE  VISION  COACHING  
  • 13. DESIGN  THINKING   Design Thinking integrates business, technology and people 10   WHAT IS? WHAT IF? WHAT WOWS? WHAT WORKS? Journey   Mapping   Value  Chain   Analysis   Mind   Mapping   Brain-­‐   Storming   Concept   Development   Assump8on   Tes8ng   Rapid     Prototyping   customer   Co-­‐Crea8on   Learning   Launch   1 VISUALIZATION   72 3 4 5 6 8 9 ELITE  VISION  COACHING  
  • 14. DESIGN  THINKING   Design a city: using Design Thinking Tools: World Café and Extravaganza Prototyping ELITE  VISION  COACHING  
  • 15. ELITE  VISION  COACHING   What’s next? •  Join  our  next  “Design  Thinking”  Seminar  on  20th  of  October   •  Like  us  on  Facebook:  Elite  Vision  Coaching   •  Read  ar8cles  about  design  thinking:  www.evisioncoaching.co.uk     •  Book  your  first  design  consulta8on:  info@evisioncoaching.com