Many writers struggle with two major components of their businesses: marketing and revenue generation. In this content-rich presentation, Stephanie Chandler shares real-world strategies that you can use to build an audience online and add lucrative revenue streams to your author business. You will learn how to:  Choose a niche and establish authority in your field  Grow your audience online with key foundational components (a professional website, blog and social media presence)  Leverage powerful tactics including guest blogging, podcasting, video and more  Create profitable revenue streams from corporate sponsors, online events, member sites and information products  Work less and earn more (really!) Whether you’re just getting started or you’ve been an author for many years, this presentation is jam packed with practical strategies that can help you achieve your goals! WATCH THE FULL WEBINAR HERE: http://bit.ly/23CFh3o This slidedeck also provides a preview of our Ultimate Author Marketing Course. GET THE COURSE DETAILS HERE: http://bit.ly/1WGjx69

1. Marketing & Monetizing
Online Promotion and Revenue Streams
for Nonfiction Authors
Stephanie Chandler
@bizauthor | @NonfictionAssoc

2. About Stephanie Chandler
From Silicon Valley to Publishing
Store cats!

3. About Stephanie Chandler
Books, media, momhood

4. What Do You Want to Be Known For?
1. Define Your Target
Audience
2. Identify Their Wants/Needs
3. Establish Your Authority
4. Become a Resource
5. Choose Your Business
Model
GOAL = SERVE
Claim Your NICHE and Step on to the Virtual Stage

5. Small Biz Thoughts.com
Author/Speaker/Consultant for IT Business Owners

6. Melinda Emerson
@SmallBizLady

7. Patrick Schwerdtfeger
Social Media Victories

8. Gretchen Rubin
Come On Get Happy!

9. Backyard Chickens.com
Guess how many monthly visitors?

10. The Power of Blogging
• Great SEO
• Build Your
Audience
• Media Potential
• Content from
Customers,
Peers,
Employees
Your Secret Weapon

11. The Big Secret: Content
• Articles/Blog Posts
• Product Reviews
• Industry News
• How-to Tips
• Case Studies
• Interviews with Executives
• Editorial Commentary
• Enlist Peers, Clients, Employees
Showcase Your Expertise

12. Social Media Strategy
What Most People Miss
BLOG

13. Podcasts, Teleseminars, Webinars
• Single events, series
or conferences
• Be a guest on other
people’s programs
• Host your own
• Promote via social
media
• Archive on your site
• Distribute via iTunes
Expand Your Reach

14. Video
• Generate traffic
• Attract target
audience
• Establish expertise
• Add interest to your
website
• Inexpensive to
produce
Potential to Go Viral

15. Grow Your Audience
• Community is vital
• Find your target audience
• Figure out where they spend their
time
• Engage in existing communities
• Start your own
– Meetup.com
– LinkedIn Groups
– Ning
– Yahoo Groups
Tap into the Power of Community

16. Email Marketing
• Permission to market!
• Build your list
• Give incentive
• Options:
– Constant Contact
– iContact
– Mail Chimp
– Aweber
It’s Not Dead!

17. Bloggers Rule
• Guest Posts
• Interviews
• Book Give-aways
• Book Reviews
Huge Influence

18. Book Reviews
• Amazon Reviewers
• Book Review Targeter
(software)
• NetGalley
• BookBub
• Goodreads
• Bloggers
• Friends, Peers
Essential for Sales

19. Show Me the Money!
Monetizing Your Business

20. 1: Author/Publisher Business Startup Essentials
2: Own Your Niche: Become an Authority and Build Your Audience
3: Author Websites: Attract Readers and Boost Sales
4: Blogging Essentials: Simple Tactics to Produce Big Results
5: Social Media: Simplified! (Really!)
6: Internet Media: Power Strategies to Reach Your Readers Online
7: DIY Traditional Publicity: Navigate Print, Radio and Television
8: All About Amazon: Maximize Book Sales and Exposure
9: Break in to Professional Speaking: A Primer for Getting Started
10: Author Profits: Build Your Revenue Plan
11: Corporate Sponsorships: Attract Them and Earn Big Money
12: Advanced Book Marketing and Launch Strategies
The Ultimate Author Marketing Course
12 Modules, 70+ Downloadable Handouts, Q&A Calls

21. Register for the course here! http://bit.ly/1WGjx69
Get the UAM Course!
Elevate Your Author Career

22. Niche Books
Food-Allergy.org

23. Workbooks
High Perceived Value, Low Competition

24. Professional Speaking
• Speaker page
• Focused topics with
great titles
• Testimonials
• Video clips
• Answer “Call for
speaker” requests
Keynote = $$$

25. Teleseminars and Webinars
SpeakerNetNews.com

26. Online Education
• Via Webinar and
Teleseminar
• Online Classes
• Self-Study Programs
• Online Conferences
Teach!

27. Certification Programs
Example: OnePageBusinessPlan.com

28. Information Products
• Books
• Ebooks
• Special Reports
• Whitepapers
• Tips Sheets
• Workbooks
• Training Programs
Profit from Your Knowledge

29. Special Reports
PublicityHound.com

30. Membership Program
HerbMentor.com

31. Subscription Program
LoopsClub.com

32. Community
PodcastersParadise.com

33. Corporate Sponsors
• Speaking
• Spokesperson
• Blogging
• Site Ads
• Give-Aways
• Webinars
• Twitter Chats
• Event Sponsorship
• Books in Bulk
They Need You

34. Plant Your Garden
Three Seeds Each Day

35. Register for the course here! http://bit.ly/1WGjx69
Get the Course!
Elevate Your Author Career