4. Trender… RM - Online ” Social Media have changed how customers plan and purchase travel” ” Mobile Web is expected to surpass the traditional Web within the next 5 years” ” It’s the promise of “immediate, anywhere and anytime” ” The two major non-transactional web sites Kayak.com and TripAdvisor.com have an impact on the conversion rates of shoppers who visit them”
5. Hotel Bookings by Channel RM - Online eTRAK benchmark report - > Key point for Hoteliers: Continue to Focus on the Direct Online Channel 1999: Less than 3% of travel reservations in the U.S. were booked online 2009: over 55% of all travel reservations in the U.S. will be online (45% of all hotel reservations)