This document discusses contextography and the customer experience. It notes that huge amounts of content and data are produced every day across various platforms. Contextography aims to harmonize different data sources about a customer, such as their social network information, CRM data, preferences and interests, to gain a holistic understanding of them. This contextual data can then be used to adapt interfaces, tailor relevant information, improve search and discovery, make interactions more implicit, and build smart environments. The document advocates for taking a context-driven approach to managing customer experience, engagement, content and communications.