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Growing an organic and
 engaged community
Presented by Rebecca Stanisic@bitofmomsense
     Blissdom Canada 2012 Microsession




             Blissdom Canada 2012 - Rebecca Stanisic
                        @bitofmomsense
                    www.bitofmomsense.com
Why grow your online community?
• Influence is not just reach (ie: numbers)
• Ensure engaged audience, not flighty
• Solid community who is interested is more
  likely to share/return (or buy)
• Support




                Blissdom Canada 2012 - Rebecca Stanisic
                           @bitofmomsense
                       www.bitofmomsense.com
Time                                      Create a
                                                          need/want




                                                                  Google images




http://excuse-my-
charisma.tumblr.com
                        Blissdom Canada 2012 - Rebecca Stanisic
                                   @bitofmomsense
                               www.bitofmomsense.com
Give more
than you Get                                    Be Kind




           Blissdom Canada 2012 - Rebecca Stanisic
                      @bitofmomsense
                  www.bitofmomsense.com
Collaborate                                          Have Fun




                                              http://mkbnstl.tumblr.com




          Blissdom Canada 2012 - Rebecca Stanisic
                     @bitofmomsense
                 www.bitofmomsense.com
What about the Numbers?

                            Be proud of your stats – no
                            matter how big or small the
                            numbers are

                            Work to increase your
                            numbers, but follow these tips
                            to build a really great
                            community

                            Work hard to produce
                            interesting, fun, new content
                            and engagement

                            Become an influencer in your
                            community
      Blissdom Canada 2012 - Rebecca Stanisic
                 @bitofmomsense
             www.bitofmomsense.com
Final Thoughts
•   What about my business?
•   How much is too much sharing?
•   What about YouTube? Pinterest? Tumblr?
•   Can I grow it faster?


      Can you answer ‘why?’
                 Blissdom Canada 2012 - Rebecca Stanisic
                            @bitofmomsense
                        www.bitofmomsense.com
Growing an Engaged Community
                         Worksheet
Daily:
 Tweet 3 times – random
thoughts, link, anything                        Weekly:
 Reply to 3 people you have never               Read 6 new blog posts
spoken to before
 Retweet 5 others                               Comment on 4 blog posts
 Follow 10 new people                           Post 4 times your own content
Daily:                                          on your own blog
 Share the status of one other page
Comment, as your page, on the                 Monthly:
status of 2 others
                                               List 3 blogs you would like to guest
 Follow 2 new pages                           post on (and/or vice versa) in the next
 Upload a new image on your page              three months
 Update your status once with                  Contact and pitch at least one of
your own info                                  those blogs
(link, question, random thought)                Find one new way to promote your
                                               blog or Facebook page

                              Blissdom Canada 2012 - Rebecca Stanisic
                                         @bitofmomsense
                                     www.bitofmomsense.com

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Growing an organic and engaged community

  • 1. Growing an organic and engaged community Presented by Rebecca Stanisic@bitofmomsense Blissdom Canada 2012 Microsession Blissdom Canada 2012 - Rebecca Stanisic @bitofmomsense www.bitofmomsense.com
  • 2. Why grow your online community? • Influence is not just reach (ie: numbers) • Ensure engaged audience, not flighty • Solid community who is interested is more likely to share/return (or buy) • Support Blissdom Canada 2012 - Rebecca Stanisic @bitofmomsense www.bitofmomsense.com
  • 3. Time Create a need/want Google images http://excuse-my- charisma.tumblr.com Blissdom Canada 2012 - Rebecca Stanisic @bitofmomsense www.bitofmomsense.com
  • 4. Give more than you Get Be Kind Blissdom Canada 2012 - Rebecca Stanisic @bitofmomsense www.bitofmomsense.com
  • 5. Collaborate Have Fun http://mkbnstl.tumblr.com Blissdom Canada 2012 - Rebecca Stanisic @bitofmomsense www.bitofmomsense.com
  • 6. What about the Numbers? Be proud of your stats – no matter how big or small the numbers are Work to increase your numbers, but follow these tips to build a really great community Work hard to produce interesting, fun, new content and engagement Become an influencer in your community Blissdom Canada 2012 - Rebecca Stanisic @bitofmomsense www.bitofmomsense.com
  • 7. Final Thoughts • What about my business? • How much is too much sharing? • What about YouTube? Pinterest? Tumblr? • Can I grow it faster? Can you answer ‘why?’ Blissdom Canada 2012 - Rebecca Stanisic @bitofmomsense www.bitofmomsense.com
  • 8. Growing an Engaged Community Worksheet Daily:  Tweet 3 times – random thoughts, link, anything Weekly:  Reply to 3 people you have never  Read 6 new blog posts spoken to before  Retweet 5 others  Comment on 4 blog posts  Follow 10 new people  Post 4 times your own content Daily: on your own blog  Share the status of one other page Comment, as your page, on the Monthly: status of 2 others List 3 blogs you would like to guest  Follow 2 new pages post on (and/or vice versa) in the next  Upload a new image on your page three months  Update your status once with  Contact and pitch at least one of your own info those blogs (link, question, random thought)  Find one new way to promote your blog or Facebook page Blissdom Canada 2012 - Rebecca Stanisic @bitofmomsense www.bitofmomsense.com