2. BiteRite Franchising Pvt. Ltd
A Stepping Stone for an
Entrepreneur

3. Vision
BiteRite is envisioned to be the leading
name in providing a trusted lifestyle via the
F&B platform, primarily for people with
diabetes, hypertension and obesity.

4. Mission
Continuously strive towards innovative
means of providing reliable, convenient
and economical forms of products and
services, beneficial for a healthier lifestyle
of a community across the region.

5. Introduction
BiteRite is a healthy concept which brings
back the joy of savoring delicious food at
your work place.
Our expert chefs and nutritionists worked in
tandem to create the right blend of taste and
health to suit the craving palate.
Cuisines offered in the BiteRite package
include Arabic, Continental, Indian,
Japanese and Chinese.

6. Welcome To BiteRite
A Revolution in the Food Industry
• A concept with 360 Degree Solutions
NUTRITIONAL
MEDICAL
PHYSICAL
SUPPORT

7. Medical
• BiteRite supports hospitals by fulfilling all its food
and beverage requirement.
• BiteRite recipes are the doctors recipe for its
Diabetic safe, Obesity safe and Hypertension
safe qualities.
• BiteRite provides an onboard Nutritionist for
consultancy services to the hospital regarding
general and customized diets as well as other
nutritional services.

8. Nutritional
BiteRite Value Additions:
• Fine Dining Resto- Cafés
• Grab’n Go Quick Service Counters
• Online Meal Packages
• Corporate and Private Catering Services
• Office Lunch Box
• Meals on Wheels Trolley Services

9. Physical
• BiteRite supports health club and other
organizations promoting sports and
fitness.
• BiteRite supports the corporate to start
fitness programs will acts as the
consultants.
• BiteRite promotes yoga and meditation
training in its own premises.

10. Support
• BiteRite Community programs
• BiteRite Cooking Classes
• BiteRite Kids day
• BR lovebirds
• BR Corporate Privilege card
• BR Guru card
New activities and support programs will be designed by
the franchisor and will be implemented with the help of
the franchisee for providing the best service.

11. Value Proposition
• Catering Five Hospitals in UAE
• Two Grab’n Go Outlets
• One Resto Café
• Meal on the Go’s across Supermarkets
• Fully Automated Customized Online
Program

12. Present Scenario
• In December 2004, BiteRite launched its
concept in Abu Dhabi.
• With the investment of time and effort of
renowned Endocrinologists, Nutritionists and
Chefs, BiteRite designed all its recipes with
specific calorie count and Diabetic Safe,
Hypertension Safe and Obesity Safe
properties
• BiteRite focuses on developing its secret
menu and recipes.
• Current presence of 3 outlets in Abu Dhabi
and 4 in Dubai

13. Our Quality & Service made us Gain &
Retain Corporates such as…
• Abu Dhabi Fund For Development (ADF)
• Mubadala
• NMC Specialty Hospital
• Rashid Hospital
• National Bank Of Abu Dhabi
• Al Mansoori Group
• Ahalia Hospital
• Dar Al Shifa Hospital

14. Target Market for Revenue
Generation
• Medical – Hospital, clinics
• Nutritional – Restaurant Services,
Package Meals, Lunch Box Deals,
Corporate Companies
• Physical – Spa, Health Club, Sports Club,
Personal Trainers
• Support – Cooking Classes, Community
Programs, BR Community Membership
Programs

15. Business Growth Model
BiteRite is the future for the F&B industry where
lifestyle management plays an important role.
BiteRite will be the first choice for….
• Schools, Educational Institutions, Commercial Places,
Railway Stations, Airports, Hotels, and Technical
Institutes
• Corporate Offices with more than 100 Employees
• Hospitals, Health Clubs, Spas, Well-Being Centres

16. Franchisee Role
• Setting up of a Central Kitchen for BiteRite
Operations as per the standards set by the
BR Corporate Team (Abu Dhabi
Exempted)
• Setting up of the Grab’ n Go Cafés as per
the standards of BiteRite
• Recruitment and welfare of staff
• Execution of Action Plans for Operations,
Logistics, Marketing, Sales and Purchase

17. Franchisor Support
• Helps in site selection, unit development, business
planning and Quality control
• Complete operations of the central kitchen
• Complete nutritional support services for the franchisee,
Individual Consultation should be charged from the
client.
• Complete R&D support
• Complete training of the staffs
• Planning of Marketing activities and the events for the
franchisee
• Provides the initial training and the continuous training
materials
• Complete IT support for the franchisee
s2

18. Slide 17
s2 Complete IT support would mean you have more costs in support for any IT related issues- this is hard to track unless you will be
charging. Will you be charging for IT support?
seema_shetty, 3/23/2011

19. Franchisee Characteristics
• BiteRite Franchisee will be having 3
Characteristics
1) Grab’ n Go Café (Dine In, Take Away,
Delivery & Party Hall)
2) Online Meal Package Program
3) Lunch Boxes
4) Corporate and Event Catering

20. Investment Required
• For every Individual outlet the Annual
Fees will be $30,000. From the third outlet
the fee will be $25,000 per year
• Franchisee should be ready to start
Minimum 3 outlet in One year inside the
allotted region
• Investment for the Grab’n Go outlet is $74/
sq ft, which includes initial set up

21. Operational Cost
• Franchisor will be selling its products to
the franchisee with a fixed price. The
franchisee is having the flexibility of 40%
margin.
• Wastage should be completely managed
by the franchisee.
• 5% of the Net Sales to be shared with the
franchisor for system support and
development, in addition to advertising
and marketing promotions .

22. Sample Projection of Investment
for Grab’n Go
• Franchisee Fee - $ 30,000
• Minimum Area required is
1000 Sq Feet - $74,000
Total of $104,000 is required to open a
BiteRite Grab’n Go.

23. Revenue Sources
• Dine In
• Take away
• Delivery
• Online
• Lunch Boxes
• Catering

24. Expected Sale in the first year and
percentage of Growth
• Expected sale in the first year (Dine In & Take
away) - $110,000
• Expected sale in the second year - $140,000
• % of Growth – 30% approximately
NB: Figures based on the sale in our current
Grab’n Go Outlets. Online, catering and lunch
boxes are not included. We expect 60% of the
sale in the outlet from these sources.

25. HR, Training & Development
• Man Power Requirement during Operations 1
Supervisor, 2 Service Staff, 1 Chef, 1 Service
Helper, 2 Bike plus Driver and 1 Van plus Driver
• The Franchisee should Strictly Follow the
Recruitment Formats provided by the Franchisor
for the Selection process
• The Supervisor should undergo Train the
Trainers programs with BR corporate for doing
the continuous training program in the outlets

26. Sales & Service Support
• Franchisor will be taking care of the global
and IT based Marketing, whereas the
outlets should do the individual
promotions.
• Marketing strategies are subject to
change.
• Every Franchisee should build up there
own sales team for the online packages,
Lunch Boxes and the Catering

27. Customer Care Support
• Franchisee will be responsible for the
customer care support.
• Franchisor will be providing the Feedback
Forms for every outlet with minimum of
100 forms to be filled within One month for
Franchisor’s Evaluation and Development
of new Action Plans.
• A single number call center will be
established in the near future

28. Purchase & Logistics
• All Purchases for Outlets should be routed
and pre-approved by the Franchisor, as
per List of Recommended Suppliers.
• The Logistics to be planned by the
Franchisee.

29. Future Plans
• Centralized Call Center
• Introduction of BR Trolley concept
• Development of Franchisees World Wide
• Launching New Range of BR products
• Franchise of BR Healthy Cooking Course
• Introduction of Innovative Ground
Breaking Methods and Products into the
BR System and Standards

30. s5
Central Kitchen and Outlet
Development
Outlet 3
Outlet 1
Central Kitchen
Operated by Franchisor
Outlet 2 Outlet 4

31. Slide 29
s5 not needed to share with franchisee
seema_shetty, 3/23/2011

32. Spreading the Goodness of
Wealth in Health Worldwide

33. BiteRite
Guilt-free hunger