2. Overview
Introduction
History
VisionMission
Brands in different countries
Market Entry Strategies
Marketing Strategies: 4P’s
Conclusion
3. Introduction
Operating in 15 different countries including Nepal.
182.1 million subscriptions and 27,211 employees
worldwide
Fifth largest telecommunication company
Net sales SEK 104,898 million
Net Income of SEK 36,059 million
Approximately 553,600 shareholders
4. History
Formed through the merger between Telia, the Swedish
and Sonera , the Finnish telecommunications
companies.
A pioneering mobile network operator with NMT
system during 1980, followed by GSM in 1990s.
Started it’s 3G services in 2000
Currently providing various services like
mobile, broadband, fixed line communication, VoIP
and TV services.
5. Mission & Vision
Mission
To help people and companies communicate in an easy,
efficient and environmentally friendly way, by providing
network access and tele-communication services.
Vision
To contribute to a world with better -opportunities
9. Entry Strategy: Merger
Merger between Telia (Swedish Company) and
Telia Stofa (Danish Company) in 1995
Merge between Telia (Swedish Company) and
Sonera (Finnish Company) in 2002
10. Entry Strategy: Partnership
Partnership was the major entry mode for Teliasonera.
Partnership between Turkcell and Teliasonera results to:
Azercell in Azerbaijan
Kcell and Activ in Kazakhstan
Geocell and Lailai in Georgia
Moldcell in Moldova.
In Latvia Teliasonera has partnership with LMT and
Amigo (60.3% ownership each), and with Lattelecom
(49%).
Partnership with Russian company MegaFone (25% of
ownership)
11. Entry Strategy: Acquisition
S.N. Acquired
Company
Country Est. Brand Ownership
1. SpiceNepal Nepal Ncell (2010) 80%
2. Indigo Tajakistan Tcell (2007) 100%
3. Eesti Telicome Estonia Elion (2009) 100%
4. a. NeztGen Tel
b. Chess
Norway NetCom ( 2006)
Chess (2005)
100%
100%
5. Takilant
Limited
Uzbekistan Ucell (2010) 94%
6. Xferas Spain Yoigo (2006) 77%
7. Omnitel Lithuania Omnitel (2004) 100%
12. Marketing Strategies: Products
Major products includes
Mobile, Broadband, Fixed Voice Communication, VoIP, TV
services, and Gaming
Differentiated products in terms of speed, quality,
reliability and coverage
Innovative products and continuous improvement
to meet current and future needs
Best quality communication
Global experience to customize products for local
people
13. Marketing Strategies: Pricing
Pricing is based on market competition, company’s
experience and time
Focused on service-value pricing
Build strong brand or unique brand identities to support
the higher price
Use of captive pricing
Bundling offers and product on best price
14. Marketing Strategies: Place
Nordic countries (Denmark, Finland, Norway, Sweden)
to Nepal
Baltic countries: Eurasia, Russia, Turkey, and Spain.
Inclusive availability of the services to its customers
Trying to build 100% service coverage in all the countries
where it operates
16. Marketing Strategies: Promotion
Creating unified brand image in customers’ mind
Focus on advertising of new features on product
offering
Promotional Activates
Public relation and CRS activities
17. Conclusion
TeliaSonera is an international company with a global
strategy.
International strength combined with local excellence
Provides network access & telecommunication services
in easy and efficient way.
Understanding of customer needs and unified brand
identity are considered as keys to success.
18. “International strength combined
with local excellence is what
makes us truly unique - and
provides a world class customer
experience, all the way from the
Nordic countries to Nepal. This
combination has brought
groundbreaking 4G, a world class
fiber network, and introduced 3G
at Mount Everest.”
− TeliaSonera
