BookExpo America -- Book Industry TRENDS 20091. Book Industry TRENDS 2009 BookExpo America 2009 Working to create a more informed, efficient and empowered book industry 21. All Book Publishing Segments 39,936 40,321 41,040 42,028 3,127 3,079 3,101 3,169 Publishers’ Net Dollar Sales ($M) 2007 to 2008 -1.5% 2008 to2009 0.7% 2009 to 2010 2.2% CAGR 2007-2010 0.4% CAGR 2008-2010 1.5% Publishers’ Unit Sales (M) 2007 to 2008 1.0% 2008 to 2009 1.8% 2009 to 2010 2.4% CAGR 2007-2010 1.7% CAGR 2008-2010 2.1% 22. Trade Book Publishing 15,048 14,734 14,812 15,135 2,282 2,238 2,248 2,294 Publishers’ Net Dollar Sales ($M) 2007 to 2008 -1.9% 2008 to 2009 0.5% 2009 to 2010 2.0% CAGR 2007-2010 0.2% CAGR 2008-2010 1.3% Publishers’ Unit Sales (M) 2007 to 2008 -2.1% 2008 to 2009 0.5% 2009 to 2010 2.2% CAGR 2007-2010 0.2% CAGR 2008-2010 1.4% 23. Adult Trade 11,392 11,125 11,214 11,483 1,381 1,348 1,361 1,393 Publishers’ Net Dollar Sales ($M) 2007 to 2008 -2.3% 2008 to 2009 0.9% 2009 to 2010 2.4% CAGR 2007-2010 0.3% CAGR 2008-2010 1.7% Publishers’ Unit Sales (M) 2007 to 2008 -2.3% 2008 to 2009 0.8% 2009 to 2010 2.4% CAGR 2007-2010 0.3% CAGR 2008-2010 1.6% 24. Juvenile Trade 3,657 3,609 3,598 3,652 901 889 888 901 Publishers’ Net Dollar Sales ($M) 2007 to 2008 -1.3% 2008 to 2009 -0.2% 2009 to 2010 1.5% CAGR 2007-2010 0.0% CAGR 2008-2010 0.7% Publishers’ Unit Sales (M) 2007 to 2008 -1.3% 2008 to 2009 -0.3% 2009 to 2010 1.5% CAGR 2007-2010 0.0% CAGR 2008-2010 0.6% 25. Religious Publishing 2,575 2,318 2,225 2,296 275 247 239 247 Publishers’ Net Dollar Sales ($M) 2007 to 2008 -10.0% 2008 to 2009 -3.2% 2009 to 2010 3.2% CAGR 2007-2010 -3.5% CAGR 2008-2010 0.0% Publishers’ Unit Sales (M) 2007 to 2008 -10.0% 2008 to 2009 -4.0% 2009 to 2010 -3.2% CAGR 2007-2010 -3.8% CAGR 2008-2010 -0.5% 26. Professional Publishing 8,358 8,696 8,961 9,116 246 256 265 269 Publishers’ Net Dollar Sales ($M) 2007 to 2008 4.0% 2008 to 2009 3.4% 2009 to 2010 1.7% CAGR 2007-2010 3.0% CAGR 2008-2010 2.5% Publishers’ Unit Sales (M) 2007 to 2008 4.0% 2008 to 2009 3.0% 2009 to 2010 1.7% CAGR 2007-2010 2.9% CAGR 2008-2010 2.4% 27. Scholarly Publishing 1,375 1,428 1,446 1,470 72 75 76 77 Publishers’ Net Dollar Sales ($M) 2007 to 2008 3.9% 2008 to 2009 1.7% 2009 to 2010 1.7% CAGR 2007-2010 2.4% CAGR 2008-2010 1.7% Publishers’ Unit Sales (M) 2007 to 2008 3.9% 2008 to 2009 1.3% 2009 to 2010 1.7% CAGR 2007-2010 2.3% CAGR 2008-2010 1.5% 28. Elhi Publishing 7,056 7,373 7,606 7,827 175 182 189 194 Publishers’ Net Dollar Sales ($M) 2007 to 2008 4.2% 2008 to 2009 3.5% 2009 to 2010 2.9% CAGR 2007-2010 3.5% CAGR 2008-2010 3.2% Publishers’ Unit Sales (M) 2007 to 2008 4.5% 2008 to 2009 3.2% 2009 to 2010 2.9% CAGR 2007-2010 3.5% CAGR 2008-2010 3.0% 29. College Publishing 5,524 5,772 5,990 6,184 78 81 84 87 Publishers’ Net Dollar Sales ($M) 2007 to 2008 4.5% 2008 to 2009 4.2% 2009 to 2010 3.2% CAGR 2007-2010 4.0% CAGR 2008-2010 3.7% Publishers’ Unit Sales (M) 2007 to 2008 4.5% 2008 to 2009 3.8% 2009 to 2010 3.2% CAGR 2007-2010 3.8% CAGR 2008-2010 3.5%