2- Making Information Pay 2009 -- SHATZKIN, MIKE (Idea Logical Company)

•Download as PPSX, PDF•

0 likes•204 views

Presentation Title: "The Publishing Climate 2009: Wrestling with change". Presented May 7, 2009 at BISG's 6th annual Making Information Pay conference (http://www.bisg.org/conferences/mip6.html).

Business Technology

The Publishing Climate 2009:
Wrestling with change
Mike Shatzkin
The Idea Logical Company
For Making Information Pay
7 May 2009

How we got information
• Online survey: about 250 respondents
• Interviews with executives: about 15
• Survey not meant to be statistically valid;
rather “fishing” for information and ideas

2

Widespread consensus
on what is declining
• Brick-and-mortar retail: chains and independents
• Advance orders from big accounts on big books
• Library budgets
• Most frequently mentioned as slipping: travel
guides, hardcovers, trade paperbacks
• Answers from trade and other segments about
the same
• Increasing nervousness about receivables
• Smaller publishers (in survey) less pessimistic
than larger (in interviews)
3

Some things are growing
• Children’s books are up
• Ebooks: growth dramatic from very small base but
currently >100% annually
• Online book sales: Amazon always cited but other
accounts grow too
• Direct to consumer (some mail out, all web orders
coming in)
• Custom publishing (unique books for big accounts
more than industrial)
• Sales of digital content (very non-specific)
• Mixed take on mass merchant channel: growing but
troubled
4

Sobering reality
• What is diminishing is more substantial
than what is growing
• All adds pressure to already diminishing
margins
• Not clear where digital revenues come
from and how much they will be

5

Changes publishers are making
• Printed catalogs declining (and an industry
ecatalog initiative – Edelweiss – is launching)
• Sales conferences being de-emphasized
• Mission creep for reps beyond bookstores
• More focused lists: steps toward verticalization
• Reduced travel in general
• Reduced presence at trade shows and
conferences
• Broader participation in social networking
(editors and marketers)
• Reduced traditional advertising (print)
6

Threats to the business
• Indirect competition (free stuff on the Net)
• Reduced margins
• Proliferation of free or very cheap book- or
book-like content (Google-Sony deal;
publisher promotion)
• Maintaining ebook margins
• Diminished review media (particularly for
library market)
• Rising illiteracy
7

Actions required: this
environment will accept change
• Need to build stronger direct channels
• Embrace digital sales and distribution
• More effort on custom publishing
• Analysis for mass merch and non-book outlet
buyers who don’t live and breathe books
• End or curtail returns
• Get closer to both customers and authors
• Develop alternative revenue streams
• Tight controls on spending and overhead (which
enable everything else!)

8

Today’s presentations:
all about the practical response
• How to use BookScan POS and Bowker
consumer data together
• Dominique Raccah (Sourcebooks) on redirecting
the publishing enterprise in digital times
• Marcus Leaver (Sterling) on new marketing
initiatives, and how to find the $s for them
• Josh Marwell (HarperCollins) on changing
catalogs from print to digital
• David Thompson (Random House) on how data
analysis can educate buyers who are not book
specialists

9

More from bisg

Student Attitudes Toward content in Higher Education: Nadine Vassallo, Projec...

bisg

Jason Lorgan's presentation, given at BISG's Higher Ed Conference 2015: Adapt, Learn, Innovate, outlines an innovative new business model pioneered at the campus store at The University of California Davis that addresses student reluctance to embrace digital course material. The program's remarkably promising results for content providers and distributors include improved sell through for stores and publishers and significantly reduced student costs.

The Inclusive Access Model, presented by Jason Lorgan, Stores Director, Unive...

bisg

BISAC Subject Codes, 2014 Edition

bisg

Graham Bell, Executive Director of EDItEUR, focuses on the migration from ONIX 2.1 to ONIX 3.0, detailing the key differences between the two message standards, and the benefits and extra functionality offered by the new format. This presentation will outline the areas of the message where the changes are simple to deal with, and offer advice on those areas of the message where more significant modifications will be required.

Navigating the Transition from ONIX 2.1 to 3.0

bisg

This presentation was originally give as part of a BISG webcast on October 14, 2014, and then again on November 12, 2014. The webcast focused on the migration from ONIX 2.1 to ONIX 3.0, detailing the key differences between the two message standards, and the benefits and extra functionality offered by the new format. EDItEUR's Graham Bell outlined the areas of the message where the changes are simple to deal with and offered advice on those areas of the message where more significant modifications will be required. This presentation is particularly timely because of the impending sunset of ONIX 2.1 support at the end of 2014.

ONIX: Migrating from 2.1 to 3.0, presented by Graham Bell, Executive Director...

bisg

The second of two presentations given during BISG's webcast "Product Development for Common Core Standards," co-hosted by Patricia Payton (Senior Manager of Publisher Relations and Content Development for Bowker), featuring Ashley Andersen Zantop (Group Publisher and General Manager at Capstone) and Emma Williams (Collection Development Manager at Booksource). The implementation of Common Core State Standards is changing how teachers and librarians select classroom material, with significant consequences for publishers' product development and marketing programs. The series of three webcasts will help you understand educator needs, provide guidance for developing and marketing content that teachers and librarians will look for, and optimize its discoverability by showing you how to include details of a title's conformance with common core state standards in its metadata. Emma Williams is the Collection Development Manager at Booksource. She helped develop Booksource's Common Core State Standards book collections and is well-versed in the Language Arts Reading Standards. In addition to her buying and collection duties, Emma edits Booksource's blog, "Booksource Banter," and is part of the social media strategy team. Emma has a B.A. in English from Truman State University and has worked in the book industry for the past eight years.

Product Development for Common Core Standards, presented by Emma Williams, Co...

bisg

XBITS (XML Book Industry Transaction Standards) is a Working Group of IDEAlliance and a BISG committee that is designing and maintaining the standard XML (Extensible Markup Language) eDocuments to facilitate bi-directional electronic data exchanges between a diverse trading partners comprised of book publishers, manufacturers, paper mills, and component suppliers. The XBITS electronic transaction standard is based upon the papiNet Standard which is open, free and easy to adopt, providing common benefits to supply chain partners supporting both traditional and digital print manufacturing. In this webcast, Diane Degener, Co-Chair of the XBITS Committee, will explain how to best implement the XBITS standard in your business and answer any questions you may have about XBITS best practices. This 45-minute presentation will be followed by a 15-minute Q&A session.

XBITS 101, a presentation for BISG by Diane Degener, IT Business Analyst & Pr...

bisg

Thema: The new, global subject classification system- Julie Morris- BISG/NISO...

bisg

What are keywords, and how can they help you sell more books? As book purchasing and discovery increasingly moves online, judicious use of keywords can help make your book more visible to readers. Learn how to choose and use keywords for your book product metadata – join us for an online webinar where we’ll review the just-published BISG Best Practices for Keywords in Metadata. Join Jenny Bullough, Manager of Digital Assets at Harlequin Press and Chair of BISG's Keywords Working Group, and Julie Morris, BISG's Project Manager of Standards and Best Practices, as they explain why keywords should be used, how to choose the best keywords for your content, what to avoid when making that choice, and some best practices for structuring and updating keywords in ONIX, and more.

Best Practices for Keywords in Metadata, with Jenny Bullough, Manager of Digi...

bisg

BISG Rights Summit June 11, 2014 (Michael Healy, Copyright Clearance Center)

bisg

BISG Rights Summit June 11, 2014 (Len Vlahos, BISG)

bisg

Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, pr...

bisg

Subscription Services in the Context of Market Trends, presented by Jonathan ...

bisg

Digital Books and the New Subscription Economy: Preliminary Results from the ...

bisg

The International Standard Name Identifier, or ISNI, was created to identify the millions of contributors to creative works and those active in their distribution, including researchers, inventors, writers, artists, visual creators, performers, producers, publishers, aggregators, and more in order to resolve the problem of name ambiguity in search and discovery. Now, Laura Dawson, Product Manager of Identifier Services at Bowker, will show us how ISNI has developed since the standard was first published in 2012. How is it managed? Who receives numbers? What impact has it had on publishing? And how can it be incorporated into current metadata management and distribution?

The International Standard Name Identifier (ISNI): A Close Look, with Laura D...

bisg

The better your metadata, the better your sales: that's the simple truth. Books with complete metadata sell almost three times better than a book with incomplete metadata, so there's a very good reason to learn about how to format and transmit this information to your industry partners. But where to begin? In this session, Graham Bell, Chief Data Architect at EDItEUR, will offer practical guidance on writing, formatting, and transmitting metadata in accordance with industry standards and best practices, and help to make your metadata work for you. This is the third in a three-part series, co-produced by IBPA and hosted by BISG, aimed at demystifying several of the core book industry standards through "101"-style sessions presented by experts in the field.

Metadata: Standards Basics for the Independent Publishing Community, with Gra...

bisg

What are identifiers? What purpose do they serve in the book industry? According to BISG's Best Practices for Identifying Digital Products, an identifier is generally a sequence of alpha-numeric characters that unambiguosly differentiates one thing from another in a particular context. But while that answer may seem straightforward enough, the fact is there's a lot more to identifiers than one might think. The book industry employs numerous identifiers for different reasons in its day-to-day operations. This webcast will cover identifiers basics—what they are, how they are developed, and how and why they are used. Special focus will be given to the venerable ISBN and its use in today's digital marketplace, and the difference between the ISBN and proprietary product identifiers. In this session, Phil Madans, Executive Director Digital Publishing Technology for Hachette Book Group, will discuss how to correctly use identifiers to ensure your books reach the hands of happy readers. This is the second in a three-part series, co-produced by IBPA and hosted by BISG, aimed at demystifying several of the core book industry standards through "101"-style sessions presented by experts in the field.

ISBNs and Identifiers: Standards Basics for the Independent Publishing Commun...

bisg

The way students learn and instructors teach is undergoing a radical shift, and the role of the traditional print "textbook" as the foundational tool for instruction is changing along with the traditional publishing model. To help shed light on these changes, BISG's Student Attitudes Toward Content in Higher Education survey continues to provide a baseline for tracking the rapid evolution underway in the higher education market. Join Nadine Vassallo, BISG's Project Manager of Research and Information, as she shares data from the most recent volume of Student Attitudes, providing an up-to-the-moment analysis of the current behavioral trends that will inform the development of the higher education industry, and learn more about how Student Attitudes can offer your practical guidance for refining your business strategies in an ever-shifting marketplace.

Student Attitudes Toward Content in Higher Education, with Nadine Vassallo, P...

bisg

What are BISAC Subject Headings, and how can they help people find your book? IBPA presents, in association with BISG, the first in a three-part series of webinars aimed at educating members of the independent publishing community about the core fundamentals of industry standards featuring experts in the field. In this installment, Connie Harbison, Director Quality Control at Baker & Taylor, will give a presentation about the 2013 BISAC Subject Headings — how they developed, who sets the standard, who uses them (and why!), and how they help to make your book more marketable and more discoverable.

BISAC Subject Headings: Standards Basics for the Independent Publishing Commu...

bisg

While the industry innovates for the future, the fact remains that next-generation digital educational resources are not being adopted, in any significant way, by this generation's students. Mike Shannon, co-founder of Packback Books, discusses ways that the higher ed companies of today can weather the transition into the future by taking aim at their biggest competition: the secondary market for textbooks.

Changing Student Attitudes Toward Higher Education with Mike Shannon, co-foun...

bisg

More from bisg (20)