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A  new blog  is created every  second (BBC News)
More than  3,000  new  books  are  published   every day
TEENS   lead  on technology  adoption  patterns.  Young  adults  want  more   quality  news but report difficulty in getting it. (JupiterResearch, 2007 AssociatePress Report 2008)
Company  EMAIL  and data production  is estimated to be  growing  at 25 – 30% annually  @
By  2010  it’s predicted to  double  every  72 hours The amount of new technical information is  doubling  every  2 years …
Think Enterprise 2.0 Is just a  Fad?
If MySpace were a country, with  110 million  monthly active  users , it would be the 11th largest  in the world  (between Japan and Mexico)
Social Websites  are Officially  more popular  than  Porn Time Magazine, Oct 31, 2007
 
That’s  no  Fad.
*That’s  Generation C. It  describes a  new   kind of  wired   individual … *Social Media, Alex Wong, http://www.slideshare.net/wah17/social-media-35304/
Generation C communicates  in a  connected  environment , conversationally
An Ecology of   RELATIONSHIPS &  technology
an ecology… or rather a  geekology
( HA !)
Generation C   has never not  been  connected …
Generation C   currently  work  for you…
Generation C  are fans   of the  collaborative enterprise
Generation C  are WE US OURS ALL OF US the TEAM Partners employees
It’s  not  about talking  at …
It’s  not  about talking  to …
It’s about talking  with …
So, how do you create  fans  of your employees?
Create  a  Collaborative  Enterprise.
( DUH )
How do you do  that ?
Buy  software.
The End.
No,  Really.  How do you do  that ?
Implement the  technology   Create an  ecosystem Deliver  value . to so you can
What does  Generation C Value?
Control Collaborators Community Connected Creative   Cool Conversation Communicate Channel Consumer   2.0 Content Collect Co-Creators Choices Context Convenient Carry Converse Casual Comfortable
How does a  Generation C  ecosystem function?
ME You Information Flow Before Enterprise 2.0… Push Pull requests email, paper, chat room, one off solutions, invitation only, intentional, end point focused …
With Enterprise 2.0…
ME becomes WE
With Enterprise 2.0… Information Flow Continuous Creation Continuous Requests Ubiquitous Availability …
 
What about that  technology  part?
Is it simply  Web 2.0  point solutions in the  workplace  ?
no
I know!  It’s more  social networks . It’s  FaceBook  for the enterprise!
NO
Public Web Technologies  Don’t Scale  Up or Down or In to Enterprise levels
Enterprises want Platform based Web 2.0 Industry Analysts have found that a platform approach to Enterprise 2.0 solutions from a known enterprise vendor is strongly desired.
Enterprise 2.0 technology is about transforming  the way people work with each other and information meeting  expectations expanding  efficiency technology as  enabler
Enterprise 2.0 technology is providing information in  CONTEXT Enterprise 2.0 technology is enabling  PARTICIPATION
So let’s talk about   CONTEXT
We Operate in an   Attention Economy …
Users Create Context  Socially   –  the WAY information   is presented  and delivered ORIGINAL INTENT?  WHAT’S THAT?
Distractions  are measured in opportunities, revenue, & efficiency  LOST
Attention  is gained & maintained by presenting information in   Context
Attention Yields  Participation
So let’s talk about  PARTICIPATION
[object Object],[object Object]
Which gains attention Which stimulates participation Which generates new and better content Which is presented contextually
The Goal of Participation :  Tap  the enterprise  brain Aggregate  inputs Precipitate  valuable outcomes Enable  employees
What does this  DO  for  ME ?
[object Object],[object Object],[object Object],[object Object]
What is  doing about this ?
Oracle Enterprise 2.0 ,[object Object],applications web collaboration content Enterprise 2.0
Oracle Enterprise 2.0 ,[object Object],applications web collaboration content Enterprise 2.0
Oracle Enterprise 2.0 ,[object Object],applications web collaboration content Enterprise 2.0
HOW?
With leading  Fusion Middleware  Products that foster  participation  by surfacing information in  context  to  connected  users, systems, and assets…
By engaging in the  CONVERSATION we call  DOING BUSINESS
[object Object],AIIM Market IQ; Enterprise 2.0: Agile, Emergent & Integrated; Q1 2008
Oracle Leads Enterprise 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E 2 O
 
How does business handle  these times ?
Buy  software
The End.
(Really)

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