1. How to Write a Quality Article
Brought to you by
Bill Davis
http://Internet-Marketing-Muscle.com
2. Why Write Articles?
The web is still text-based
Video rocks…but…
Other stuff works, too
Bill Davis http://internet-marketing-muscle.com
3. Step by Step Article Writing Method
7 steps
Works for people AND search engines
Bang out an article in 7 minutes or less!
Bill Davis http://internet-marketing-muscle.com
4. Step 1 – Choose a topic
Key words!
Problem – Solution
– Intro
– Body
– Conclusion
Create a killer headline
Bill Davis http://internet-marketing-muscle.com
5. Step 2 – Key Word Phrase (KWP)
Title
First sentence
Middle
Last
Headings
Category
Tags
Images
Bill Davis http://internet-marketing-muscle.com
6. Step 3 – Links
Outbound links
Inbound links
– Point to a category
– Point to a tag
– Microkid’s “Related Posts” plugin
http://ow.ly/et8eB
Bill Davis http://internet-marketing-muscle.com
7. Step 4 – Dividers
The old “Horizontal Rule” trick
– Tells Google and other SE’s that “This is
important—take note”
– Simple HTML (<hr>)
– Can use a shortcode to make it “pretty” (drop
shadows, dotten lines, etc.)
Bill Davis http://internet-marketing-muscle.com
8. Step 5 – Formatting Elements
Same idea as Step 4
– Bold
– Italics
– Color
– Headings (H1, H2, etc.)
No underlines (they look like hyperlinks)
Bill Davis http://internet-marketing-muscle.com
9. Step 6 – Author’s Resource Box
Only for guest posts & outside articles
Link back to own site
Method: http://ow.ly/et9mm
Not for your own site (see Step 7)
Bill Davis http://internet-marketing-muscle.com
10. Step 7 – Authorship
This is a BIG DEAL
– If you care about getting ranked in Google
WordPress by Yoast
Don’t forget your Publisher markup, too
Use Google’s Rich Snippet Tool
Bill Davis http://internet-marketing-muscle.com
11. For More Information
Internet Marketing Muscle
– http://internet-marketing-muscle.com
Coaching Academy
– http://coaching-academy.us
Phone
– (925) 605-5553
Email
– bill.davis@internet-marketing-muscle.com
FullyFollowMe
– http://www.fullyfollow.me/billspaced
Editor's Notes
Bill Davis is an internet marketing coach. You can read more about him his blog, Internet Marketing Muscle.