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Managing a Global SEO Program
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Managing a Global SEO Program
- 1. Managing a Global SEO Program Presented by Bill Hunt
- 6. WW Search Engine Marketing Leadership Council A management system enabling Search Marketing Managers to drive best practice sharing and to interlock with the Interactive Marketing Teams/Corporate Webmasters and Brand Marketing Mangers Search Effectiveness Team Lead SEO Methodology & Content Management Marketing Web Dev Brand Brand Brand GEO GEO GEO 1. SEM campaign development 2. SEM best practices & knowledge sharing 3. SEO Methodology & Best Practices Corp Comm Paid Search Program Management GEO
- 10. Measure Performance with Scorecards Monitor pages ranking for specific keywords Creates a monthly “to do” list of pages to be audited for optimization Workflow management focusing on highest value keywords and pages first