22. Content That Connects: Engagement and influence not found in other media because we share the passionSource: ABC 6/09, Sworn 12/08, SIM Research estimates | Page3
23.
24. Over 50 titles and 60 Web sites covering their respective markets with in-depth features, cutting-edge technical articles and informative product reviews
26. Reaches 60 million readers and 19.6 million unique visitors each monthSource: ABC 12/09, Sworn 12/08, SIM Research estimates, and Nielsen Online SiteCensus. | Page4
171. soapoperaweekly.comCIRCULATION: 685M • AUDIENCE:8.9MM• MEDIAN AGE: 42• MEDIAN HHI: $38,439• UNIQUE VISITORS: 400M • PAGE VIEWS: 3.5MM Source: ABC 6/09, Sworn 12/08, SIM Research estimates, 2009 Spring MRI, 2009 SIM Prototype and Nielsen Online SiteCensus. | Page22
172. ONLINE Millions of Enthusiasts Visit theSIM DIGITAL GROUP OF WEBSITES 77 Web sites 121 Million Page Views 21.5Million Unique Visitors SIMoffers a variety of custom, integrated online advertising programs proven to engage enthusiasts Source: Nielsen Online SiteCensus; Page Views & Unique Visitors, YTD Monthly Avg. | Page23
177. Opportunities for sponsorship, product demos, and exhibitsOVER 50 EVENTS Bike Heavy Pedal Tour • Bike Magazine’s Monster Park • Bike Video Awards & Reader Poll • Car Craft Summer Nationals • Diesel Power Challenge • Drag Week • Driven to Ride Tour • Endurocross • Engine Masters Challenge • Havoc Tour • Hot Rod Power Tour • International Surfing Day • Lowers Pro • Lowrider Go-Lo Tour • MINI Moto SX • Motor Trend Auto Shows (24) • Outerbanks Pro • Powder Poll Awards • Powder to the People Tour • Rivalry Challenges • Skateboarder’s Back to the Banks • Skateboarder’s North Shore Bowl Jam • Snowboarder Super Park • Street Rodder Road Tour • Super Lap Battle • Surfer Cold Water Classic • Surfer Newport Beach Pro • Surfer Poll Awards • Surfer Surf Shop Challenge • Top Truck Challenge • Tuner Meets • Ultimate Adventure Over1.8MMAttendees! Source: SIM research estimate. | Page24
185. OFFICIAL PRODUCT PROGRAMYour Products, “Best in Class” Example: “MOTOR TREND® Official Fuel” with Texaco. MOTOR TREND approves and uses the fuel in all its test cars SERVICE LICENSINGYour Service, Added Trust backed by SIM Brands Example: UTI – Universal Technical Institute, the leading provider of technical education; “HOT ROD U” program’s specifically-designed curriculum for repairing domestic performance vehicles WIRELESSTarget Customers Via Mobile Phones Example: Static ads, SMS/MMS alerts, WAP sites, video pre-roll capabilities on select SIM properties including: LOWRIDER, Soap Opera Digest, MOTOR TREND, SIM Action Sports Group properties APPROVED PROGRAMSYour Brand, Our “Seal” of Approval Example: MOTOR TREND® Approved Mr. Clean Auto Dry Series (Procter & Gamble) PLUS: Consumer Products, Content Syndication, & International Licensing | Page27 LICENSING OPPORTUNITIES