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The Language of Interaction
1.
The Language of Interaction
Bill DeRouchey Ziba Design
2.
What can we
learn from the objects…
3.
that surround us
every day?
4.
What insight can
they provide?
5.
People are surrounded
by technology,
6.
products that we
design and make…
7.
that they have
to learn how to use.
8.
How do people
figure it all out?
9.
People learn from
past experiences.
10.
Interfaces inherit
meaning from other interfaces.
11.
They unconsciously look
for language.
12.
We need to
see what people see.
13.
We need to
seek inspiration.
14.
Inspiration from what
we carry around.
15.
Inspiration from common
interactions.
16.
Inspiration from what
surrounds us.
17.
Inspiration from what
guides us.
18.
Inspiration from what
amuses us.
19.
Inspiration from what
intimidates us.
20.
Inspiration from hacking
it up.
21.
Inspiration from mixing
it up.
22.
Inspiration from seeing
the language.
23.
We create and
curate this language…
24.
but language evolves
and spreads.
25.
Languages always evolve.
26.
Power icon
01 Symbols start with one meaning…
27.
then evolve and
extend that meaning.
28.
Photo: Livia Labate And
migrate across domains.
29.
Meaning translates across
products…
30.
to become a
true icon.
31.
Or meaning can
evolve…
32.
into which team
possesses the arrow.
33.
Meaning can survive
a long time.
34.
For example: Why
green and red?
35.
Bad, negative.
Good, positive.
36.
Start, on.
Stop, off.
37.
??? Why do we
use red and green?
38.
They are inherited
from traffic signals…
39.
Photo of railroad
traffic signal which inherited from railroad signals…
40.
We need to
decode communication.
41.
©
Scott McCloud, Understanding Comics
42.
The language of interaction.
43.
Elements
Relationships Principles Words Zoning Clarity Icons Layout Perspective Colors Isolation Purpose Shapes Priority Delight Sounds Proximity Surprise Motion Repetition Gesture Alignment Size Sequence Contour The language of interaction.
44.
Elements.
45.
Words. Labels are
everywhere.
46.
Words. Instructing new
users.
47.
Photo: Darwin Bell Words.
Beneficial redundancy.
48.
Words. Command or
label?
49.
Words. Simple or
confusing? …
50.
Words. Redefining leads
to confusion.
51.
Words. Clean and
simple.
52.
Words. Inviting. Add
a trip?
53.
Colors.
54.
Shapes. Which is
a “button”?
55.
Shapes. Physical shape
has meaning.
56.
Shapes. Physical shape
has meaning.
57.
Shapes. “Look at
me, I’m a button!”
58.
Shapes. Rounded rectangles
evolve.
59.
Shapes. Underline =
“I am a button.”
60.
Shapes. We don’t
need shapes.
61.
Shapes. The whole
side is a button.
62.
Shapes. Or the
button disappears.
63.
Shapes. What’s interactable
anymore?
64.
Gesture. First public
exposure?
65.
Gesture. Cooties lead
to gestures.
66.
Gesture. Tapping into
natural motions.
67.
Relationships.
68.
Zoning. Families of
controls/content.
69.
Zoning. An example:
Amazon.
70.
Tempt Zoning. Dividing up
the page.
71.
Tempt Tempt Zoning. Dividing
up the page.
72.
Browse
Tempt Tempt Zoning. Dividing up the page.
73.
Browse
Tempt Tempt Re-Tempt Zoning. Dividing up the page.
74.
Browse
Promote Tempt Tempt Follow up Zoning. Dividing up the page.
75.
Tempt
Manage Browse Promote Tempt Tempt Follow up Zoning. Dividing up the page.
76.
Priority. There is
a focus.
77.
Priority. Where is
the importance?
78.
Priority. Where is
the focus?
79.
Priority. Color used
to create focus…
80.
…but multiple focuses
is not focus.
81.
Priority. Distinguish the
likely option.
82.
Priority. Promote the
likely option.
83.
Priority. Create a
hero.
84.
Principles.
85.
Clarity. Make sense
or confusion?
86.
Clarity. Sacrifice meaning
for… rad?
87.
Clarity. Anticipate the
question.
88.
Clarity. Meaning from
a distance.
89.
Clarity. Big fat
letters.
90.
Clarity. Action =
results.
91.
Perspective. Product or
system?
92.
Perspective. Customized for
who?
93.
Perspective. Is that
really necessary?
94.
Perspective. Is that
really necessary?
95.
Perspective. Is that
really necessary?
96.
! Surprise. Design for
delight.
97.
Surprise. Anticipate frustration.
98.
Surprise. Anticipate frustration.
99.
100.
More at www. push
click touch .com “bill_derouchey@ziba.com “billder” on most social networks
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