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The Language of Interaction
- 1. The Language of Interaction Bill DeRouchey Ziba Design
- 2. What can we learn from the objects…
- 3. that surround us every day?
- 4. What insight can they provide?
- 5. People are surrounded by technology,
- 6. products that we design and make…
- 7. that they have to learn how to use.
- 8. How do people figure it all out?
- 9. People learn from past experiences.
- 10. Interfaces inherit meaning from other interfaces.
- 11. They unconsciously look for language.
- 12. We need to see what people see.
- 13. We need to seek inspiration.
- 14. Inspiration from what we carry around.
- 15. Inspiration from common interactions.
- 16. Inspiration from what surrounds us.
- 17. Inspiration from what guides us.
- 18. Inspiration from what amuses us.
- 19. Inspiration from what intimidates us.
- 20. Inspiration from hacking it up.
- 21. Inspiration from mixing it up.
- 22. Inspiration from seeing the language.
- 23. We create and curate this language…
- 24. but language evolves and spreads.
- 26. Power icon 01 Symbols start with one meaning…
- 27. then evolve and extend that meaning.
- 28. Photo: Livia Labate And migrate across domains.
- 29. Meaning translates across products…
- 30. to become a true icon.
- 31. Or meaning can evolve…
- 32. into which team possesses the arrow.
- 33. Meaning can survive a long time.
- 34. For example: Why green and red?
- 35. Bad, negative. Good, positive.
- 36. Start, on. Stop, off.
- 37. ??? Why do we use red and green?
- 38. They are inherited from traffic signals…
- 39. Photo of railroad traffic signal which inherited from railroad signals…
- 40. We need to decode communication.
- 41. © Scott McCloud, Understanding Comics
- 43. Elements Relationships Principles Words Zoning Clarity Icons Layout Perspective Colors Isolation Purpose Shapes Priority Delight Sounds Proximity Surprise Motion Repetition Gesture Alignment Size Sequence Contour The language of interaction.
- 44. Elements.
- 45. Words. Labels are everywhere.
- 46. Words. Instructing new users.
- 47. Photo: Darwin Bell Words. Beneficial redundancy.
- 48. Words. Command or label?
- 49. Words. Simple or confusing? …
- 50. Words. Redefining leads to confusion.
- 51. Words. Clean and simple.
- 52. Words. Inviting. Add a trip?
- 53. Colors.
- 54. Shapes. Which is a “button”?
- 55. Shapes. Physical shape has meaning.
- 56. Shapes. Physical shape has meaning.
- 57. Shapes. “Look at me, I’m a button!”
- 58. Shapes. Rounded rectangles evolve.
- 59. Shapes. Underline = “I am a button.”
- 60. Shapes. We don’t need shapes.
- 61. Shapes. The whole side is a button.
- 62. Shapes. Or the button disappears.
- 63. Shapes. What’s interactable anymore?
- 64. Gesture. First public exposure?
- 65. Gesture. Cooties lead to gestures.
- 66. Gesture. Tapping into natural motions.
- 67. Relationships.
- 68. Zoning. Families of controls/content.
- 69. Zoning. An example: Amazon.
- 70. Tempt Zoning. Dividing up the page.
- 71. Tempt Tempt Zoning. Dividing up the page.
- 72. Browse Tempt Tempt Zoning. Dividing up the page.
- 73. Browse Tempt Tempt Re-Tempt Zoning. Dividing up the page.
- 74. Browse Promote Tempt Tempt Follow up Zoning. Dividing up the page.
- 75. Tempt Manage Browse Promote Tempt Tempt Follow up Zoning. Dividing up the page.
- 76. Priority. There is a focus.
- 77. Priority. Where is the importance?
- 78. Priority. Where is the focus?
- 79. Priority. Color used to create focus…
- 80. …but multiple focuses is not focus.
- 81. Priority. Distinguish the likely option.
- 82. Priority. Promote the likely option.
- 83. Priority. Create a hero.
- 84. Principles.
- 85. Clarity. Make sense or confusion?
- 86. Clarity. Sacrifice meaning for… rad?
- 87. Clarity. Anticipate the question.
- 88. Clarity. Meaning from a distance.
- 89. Clarity. Big fat letters.
- 90. Clarity. Action = results.
- 91. Perspective. Product or system?
- 92. Perspective. Customized for who?
- 93. Perspective. Is that really necessary?
- 94. Perspective. Is that really necessary?
- 95. Perspective. Is that really necessary?
- 96. ! Surprise. Design for delight.
- 100. More at www. push click touch .com “bill_derouchey@ziba.com “billder” on most social networks