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# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
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#GEC2016
@GECGLOBAL
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# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Bill Aulet
Managing Director, Martin Trust Center for MIT Entrepreneur...

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# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
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Purpose of this Presentation
• We are all interested in entrepreneursh...

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# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Process
•Start with market segmentation to identify different types of...

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# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Process
•Start with market segmentation to identify different types of students in classes today
Segmentation
•Real representative examples (MIT)
•Significant shift in demandPersonas
•Identify needs by persona
•Note common areas as wellNeeds
•Modular for flexibility & customization, as well as rigor & quality
•What is our current set of offerings?Design
•Multiple mechanisms for delivery
•Giving options to customers (students)Delivery
•Research best practices
•Identify gaps and areas of weakness  Remediation plans developed & implementedAction
16

# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Process
•Start with market segmentation to identify different types of students in classes today
Segmentation
•Real representative examples (MIT)
•Significant shift in demandPersonas
•Identify needs by persona
•Note common areas as wellNeeds
•Modular for flexibility & customization, as well as rigor & quality
•What is our current set of offerings?Design
•Multiple mechanisms for delivery
•Giving options to customers (students)Delivery
•Research best practices
•Identify gaps and areas of weakness  Remediation plans developed & implementedAction
16

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