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Tripping over reference -wi 2010

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The document discusses best practices for promoting and placing links to a library's online reference service. It recommends placing links prominently on the library homepage and other high-traffic pages, as well as on community sites, catalog records, databases, and social media to maximize exposure. Statistics show traffic comes from a variety of sources rather than one single point, so coverage across multiple avenues is important.

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Tripping Over Reference The importance of link placement (and other stuff) Bill Pardue ( [email_address] ) AskAway Best Practices, July 2010
Placement is promotion! ,[object Object],[object Object],[object Object],[object Object]
Not just a “QuestionPoint thing” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Looking at the statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Placement tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Placement tips, cont’d ,[object Object],[object Object],[object Object]
2007 practices (a quick look) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Think about your vendors ,[object Object],[object Object],[object Object],[object Object],[object Object]
FirstSearch admin module ,[object Object]
How it shows up:
Gale Group admin module ,[object Object]
How it shows up:
Do you maintain any other sites? ,[object Object]
Market it as local information ,[object Object],[object Object]
Links on other community sites? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Downtown Business Association
Look for social sites/blogs! ,[object Object],[object Object],[object Object],[object Object]
Think of anywhere else! ,[object Object],--Bill Pardue   Ask Us--We Answer! Also contact us via Live Chat or IM!: http://tinyurl.com/toqqb   ---------------------- Arlington Heights Memorial Library Information Services Dept., Reference Section 500 N. Dunton Ave., Arlington Heights, IL  60004 847-392-0100
Facebook? ,[object Object]
Qwidget for iPhone/iPad ,[object Object],[object Object],[object Object]
We’re after the “long tail!” ,[object Object],[object Object],[object Object]
Checking your referrals: Start at the My QuestionPoint page, click on View Service History
Checking referrals, cont’d: ,[object Object]

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