2. It is through distribution strategies that we, as an
audience,
first get to know about a film. In most big budget films
the
distribution deal is secured before filming takes place.
This
aspect of the industry deals with the marketing and
promotion of the film through the production of trailers,
posters, film reviews, film festivals, previews
and merchandise.
What is Distribution?
3. Summit Entertainment
Lionsgate
TheUMN (2013)
(Mongolia) (theatrical)
ACME Film (2013)
(Estonia) (theatrical)
Acme Film (2013)
(Lithuania) (theatrical)
Alfa Films (2013)
(Argentina) (theatrical)
Central Partnership
(2013) (Russia)
(theatrical)
Cinematográfica
Blancica (CB) (2013)
(Venezuela) (theatrical)
Concorde Filmverleih
(2013) (Germany)
(theatrical)
Distribuye Movie
(2013) (Uruguay)
(theatrical)
E1 Films Canada (2013)
(Canada) (theatrical)
Emperor Motion
Pictures (2013) (Hong
Kong) (theatrical)
Entertainment One
Benelux (2013)
(Belgium) (theatrical)
Entertainment One
Benelux (2013)
(Netherlands)
(theatrical)
Entertainment One
(2013) (UK) (theatrical)
Inter-Film (2013)
(Ukraine) (theatrical)
Interfilm Distribution
(2013) (Kazakhstan)
(theatrical)
Kadokawa (2013)
(Japan) (theatrical)
Manfer Films (2013)
(Bolivia) (theatrical)
Nordisk Film (2013)
(Finland) (theatrical)
Nordisk Film (2013)
(Sweden) (theatrical)
Odeon (2013) (Greece)
(theatrical)
Pro Video Film &
Distribution Kft. (2013)
(Hungary) (theatrical)
SND (2013) (France)
(theatrical)
Shaw Organisation
(2013) (Singapore)
(theatrical)
Summit Entertainment
(2013) (USA)
(theatrical)
UA films (2013) (Hong
Kong) (theatrical)
eOne Films (2013)
(Spain) (theatrical)
Ascot Elite
Entertainment Group
(2013) (Switzerland) (all
media)
CN Entertainment
(2013) (Hong Kong)
(DVD)
CN Entertainment
(2013) (Hong Kong)
(Blu-ray) (DVD)
Concorde Home
Entertainment (2013)
(Germany) (DVD)
Concorde Home
Entertainment (2013)
(Germany) (Blu-ray)
(DVD)
Entertainment One
Benelux (2013)
(Netherlands) (DVD)
Entertainment One
Benelux (2013)
(Netherlands) (Blu-ray)
(DVD)
EuroVideo (2013)
(Germany) (Blu-ray)
(DVD) (Rental)
EuroVideo (2013)
(Germany) (DVD)
(Rental)
Film1 (2014)
(Netherlands) (TV)
(limited)
Mongkol Major (2013)
(Thailand) (all media)
Nordisk Film (2013)
(Sweden) (DVD)
Nordisk Film (2013)
(Sweden) (Blu-ray)
(DVD)
Odeon (2013) (Greece)
(Blu-ray) (DVD)
Paris Filmes (2013)
(Brazil) (all media)
Summit Home
Entertainment (2013)
(USA) (DVD)
Summit Home
Entertainment (2013)
(USA) (Blu-ray) (DVD)
Zon Audiovisuais
(2013) (Portugal) (all
media)
Distributors of Now You See Me
4. Positioning
The film was released on 31st July 2013 which
is in summers, during holidays. People
would go out to watch movies during this
time.
The film is rated PG-13 which tells that the
target audience for this movie are teenagers
and young adult. These age groups would
like mystery and drama.
5. Circulation
Thousand of copies of film were circulated to
the cinemas all around the world.
The movie was a saturate release, it was shown
in almost every cinema, all over the world,
especially in United States of America.
7. What is Marketing?
Marketing is the process of communicating the value of a
product or service to customers for the purpose of selling
that product or service
8. Marketing
The marketing of the movie was done through various methods,
including:
Posters Campaign: Posters usually have a Unique Selling Point. This
campaign will help to attract the people towards the film due to the
main image on the poster and the cast mentioned/shown on the poster.
Trailer : A series of extracts from a film or broadcast, used for advance
publicity. Trailer creates an awareness and curiosity among the people
for the movie. Like posters, a Unique Selling Point would be there for a
trailer.
Advertising: Media and advertising via internet was done for the movie.
It was advertised on different magazines, newspapers, billboards,
websites, television (Via Trailers)and the radio, specially in U.S and
Europe
Promotion: The film Now You See Me was promoted by the posters and
trailers only as it is an adult movie, promotion by toys was not done.
10. What is Exhibition?
This is the stage of the industry where you experience
the film itself and the area you are likely to be most
familiar with. It refers to the place where the film is seen
and since the 19BUs, most films that go on general
release are seen in multiplex cinemas. These are cinemas
with many screens and have facilities designed to make
the experience comfortable and enjoyable. Exhibitors pay
attention to local marketing, food and drink inside the
auditorium, issues about air-conditioning, sound and
vision maximization etc.
11. Exhibition is divided into two sections:
Cinema: The distributor is paid by the cinema for
a copy of the film.
Home: The distributor is paid by the company
who is selling the film for a copy.
The distributors of Now you see me (depending on
the region) were paid for the given copies to the
cinemas and the total sales of the Discs, including
DVD’s and Blu-Ray’s.
The film was released worldwide so it was played
in almost every cinema over the world, specially in
U.S and Europe.
The movie’s budget was $75 m and the box office
was $351m which means that the movie made a
profit of $276m.
