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The future lies with those
companies who see the
poor as their customers.
	 C. K. Prahalad
Expert Speaker Panel:
Neeraj Chandra VP Rural Business
Hero Cycles
Yogesh Gupta Executive Vice President
- Institutional Business & Chief Financial
Inclusion Officer
Bajaj Allianz Life Insurance
Sandeep Verma President – Sales
and Marketing
Bajaj Corp
Subrat Kar Deputy GM Retail Sales
Indian Oil Corp
Amit Sarda Managing Director
Soulflower
Manoj Rawat Head of Agribusiness
RBL Bank
Deepak Saksena Head – Partnerships,
Water Business
Hindustan Unilever
Piyush Kant Director of Primary
Care Business
Merck Serono
Dr. Syed Kazi Deputy Director – Strategy,
Governance & Policy
Digital Empowerment Foundation
Ashish Goupal Head of Trade Marketing,
Shopper Marketing & Planning
Marico Ltd.
Gautam Sen Deputy General Manager
Department of Financial Inclusion and
Banking Technology
NABARD
Shyam Sunder Head of Mobile Acquisition
Amazon
Rajesh Radhakrishnan Founder and
Director
Vritti Solutions
Gagan Singla CMO
Angel Broking
Amitabh Chaterjee Rural Marketing
Strategist
AXIS MY India
K.R Venkatadri COO
Rallis
Anand Pejawar Executive Director –
Marketing
SBI Life Insurance
Ashwin Padmanabhan Chief
Operating Officer
Reliance Broadcast Network
Puneet Vidyarthi General Manager &
Head Rural
JCB India Limited
Antony Cherukara Vice President –
Corporate Strategy & Head – Agriculture
Business
Kirloskar Oil Engines Limited
Deepali Naair Advisor
Internet and Mobile Association of India
In the Chair:
Dr. Bikramjit Rishi Associate Professor (Marketing)
Institute of Management Technology Ghaziabad
FRESH THINKING – STIMULATING INTERACTIONS – DYNAMIC PARTNERSHIPS
The Westin Mumbai Garden City, India
26th
& 27th
May 2016
Rural Marketing Forum:
The Era of Digitalisation
Riding the wave of Digital India, revolutionising strategies for accessing, engaging
and branding into the rural markets to achieve optimal business outcomes
9th
Annual
Benefits of Attending:
•	 Capturing opportunities in rural business brought by the development of Digital India
•	 Optimising the activation of rural marketing strategies with digital technologies
•	 Adoptingthelatestsocialandmobilesolutionstodrivecommunicationsandinteractions
•	 Digitalisingyourcustomerretentionandacquisitionstrategiesinachangingenvironment
•	 Implementing innovative marketing campaigns for increased sales revenue
•	 Keeping up with rural customer behaviours through integrating insights from
multi-channels
•	 Providing products and services to address the real needs for enhanced customer value
•	 Leveraging community development programmes to foster profitable customer
relationship
•	 Maximising the power of Customer Relationship Management (CRM) to create and
increase brand loyalty
w Featuring a Mini Workshop on:
Effective Digital and Mobile Strategies – Ideas, Activation and Customised
Communication
Dr. Syed Kazi Deputy Director - Strategy, Governance & Policy
Digital Empowerment Foundation
Who Should Attend:
VPs, Managing Directors, General Managers, Directors, Heads of
Department, Senior Managers, Managers of:
From:
•	 Marketing & Sales
•	 Trade Marketing
•	 Rural Business
•	 Customer Propositions
•	 Product Research
•	 Product Marketing
•	 Branding
•	 Business Development
•	 Digital and E-Business
•	 E-commerce
•	 Marketing Analytics & Intelligence
•	 Advertising & Communication
•	 Business Analysis & Planning
•	 Strategic Management
•	 Corporate Social Responsibility
•	 FMCG
•	 Consumer Durables
•	 Agriculture
•	 Insurance
•	 Telecommunications
•	 Healthcare
•	 Manufacturing
•	 Power & Electricity
•	 Media
•	 Textiles
•	 Steel
•	 Government
•	 Electrical & Electronics
•	 Banking & Finance
•	 Pharmaceuticals
•	 Retail
•	 Energy
•	 Automotive
•	 Information Technology
•	 Oil & Gas
•	 Cement
forums
a marcusevans eventa marcusevans event
Gold Sponsors: Luncheon Sponsors: Business Development
Sponsor:
Exhibitor Sponsor: Rural Impact
Partner:
forums
a marcusevans eventDay One, Thursday 26th May 2016
0800 	 Registration and Coffee
0830 	 Opening and Welcome Remarks from the Chair
Dr. Bikramjit Rishi Associate Professor (Marketing)
Institute of Management Technology Ghaziabad
0845	 Keynote Presentation:
Reaching the Last Mile of Rural with Integration of Digital Technologies
•	 Revamping the business model – how technologies are changing the way of
conducting rural business?
•	 Leveraging the digital approach in existing channels and infrastructures to
reach the underserved population
•	 Integrating technologies into the logistical management system to deliver
products and services cost effectively
•	 Utilising the cooperative societies for distribution and sales
Neeraj Chandra VP Rural Business
Hero Cycles
0930	 Expert Insight:
Capitalising on the Digital India Campaign – Impact and Implication
on Your Rural Business
•	 Leveraging the digital infrastructures in the rural areas covered by the
Government as opportunities for business growth
•	 Expanding into clusters of Smart Villages for their envisioned rapid rural
development
•	 Fosteringpublic-privatepartnershipsduetolucrativeincentivesprovided
especiallyforthetelecommunicationandmobiledeviceproviders
•	 InnovatingyourruralbusinessmodeltoreachthefullpotentialofDigitalIndia
Gautam Sen Deputy General Manager
Department of Financial Inclusion and Banking Technology, NABARD
1015	 Coffee and Networking Break
1045 	 P Panel Discussion:
Creating a Technology-Empowered Business Ecosystem with the Rural
Population and Building Synergistic Relationships for Optimal Results
•	 Redefining the value of rural business by linking the developments of rural
markets with your company’s growth
•	 Fosteringstrongerbondswiththeruralcommunitythroughcollaborationwith
thelocalgovernmentandcommunity-basedorganisations
•	 Devising rural entrepreneurship opportunities based on shared goals and
aspirations
•	 Deploying resources to uplift the rural people with new knowledge and skills
to contribute back for your organisation
•	 Measuring the social impact of the community development programmes to
the corporate interests
•	 Growing the customer base and instilling your brand image in the rural
developments
Moderator:
Dr. Bikramjit Rishi Associate Professor (Marketing)
Institute of Management Technology Ghaziabad
Panellists:
Manoj Rawat Head of Agribusiness
RBL Bank
Gagan Singla CMO
Angel Broking
Anand Pejawar Executive Director – Marketing
SBI Life Insurance
Ashwin Padmanabhan Chief Operating Officer
Reliance Broadcast Network
Puneet Vidyarthi General Manager & Head Rural
JCB India Limited
1145	 Expert Insight:
Audiowala Bus Stand: India’s Largest Digital Network at Transit Place
to Reach Small Towns and Rural Markets
Rajesh Radhakrishnan, founder and director of Vritti Solutions, will be sharing
the concept and audio-led activation success stories of the Audiowala Bus
Stand. He has been part of the core team behind the wonderful concept of Vritti
iMedia “Audiowala Bus Station” which started in 2007 spanning 19 locations of
Maharashtra. He is instrumental in making this “Audiowala Bus Station” a brand
that operates India’s largest Digital audio network with a reach of 250 Million
people at 250+ locations across small towns, rural places and media dark areas
of Maharashtra, Goa, Karnataka, Punjab and Rajasthan.
Rajesh Radhakrishnan Founder and Director
Vritti Solutions
	
1230	 Case Study:
Optimising Channel Networks and Partnerships to Gain Fast and
Effective Access to Rural Consumers
•	 Evaluating your product availability and cost effectiveness of your current
channel networks
•	 Exploringmulti-channelasanopportunitytomaximiseyourproduct
availability:Quantifyingbenefitsagainstcostsintheshort-termandlong-term
•	 Integrating online channels with traditional channels in a seamless approach
•	 Implementing digital communication tools with your existing and new
partners to enhance efficiency with lower costs
Yogesh Gupta Executive Vice President – Institutional Business & Chief
Financial Inclusion Officer
Bajaj Allianz Life Insurance
1315	 Networking Luncheon Sponsored by
Short Corporate Address by:
S.Srinivasan Head Business Development – Rural
Kruti Promotions
1415	 Case Study:
Enhancing Business in the Changing Landscape of Banking and
Financial Services in Rural India
•	 What is the status of rural banking and financial services in India?
•	 Uncovering the opportunities, challenges and trends in rural banking
•	 Evaluating the impact of new banking license, small banks and payment on
the business
•	 Establishing various new models for delivery of banking and financial services
•	 Can digital banking propel financial inclusion in India?
Manoj Rawat Head of Agribusiness
RBL Bank
1500	 Expert Insight:
Capturing the Real Voice of Rural India
India is the world’s largest democracy with a population of 1.21 billion and
growing. With 70 crore (700 M) Indians living in rural areas, the opportunity to
tap the Bottom of the Pyramid is immense. Learn how AXIS MY India conducts
surveys in face-to-face settings, provides two-way communication and ground
activation and connects India to Build India.
Amitabh Chaterjee Rural Marketing Strategist
AXIS MY India
1545	 Coffee and Networking Break
1615 	 P Panel Discussion:
Determining the Fit-for-Market and Cost-Effective Media to Maximise
Brand Exposure and Interactions with Rural Consumers
•	 Calibrating media mixes in two parameters: Frequency and spread of
advertisements to target audiences
•	 Utilising advertising data to predict trends in various rural segments regularly
•	 Revising budget allocation for social media and mobile campaigns
•	 Monitoring the performance of your media mixes to maximise return on
marketing expenditure
Moderator:
Deepak Saksena Head – Partnerships, Water Business
Hindustan Unilever
Panellists:
Yogesh Gupta Executive Vice President – Institutional Business & Chief
Financial Inclusion Officer
Bajaj Allianz Life Insurance
Dr. Bikramjit Rishi Associate Professor (Marketing)
Institute of Management Technology Ghaziabad
Neeraj Chandra VP Rural Business
Hero Cycles
1715 	 Case Study:
TailoringInnovativePromotionalCampaignstoAccelerateSalesGrowth
•	 Deciphering the rural consumption pattern and purchasing behaviours
•	 Integrating the pricing strategies through using psychology of discounts
•	 Creating appealing promotional activities and leveraging the digital
platforms to maximise the promotion awareness
•	 Employing and training the rural workforce as promoters to improve the
campaign ROI
Subrat Kar Deputy GM Retail Sales
Indian Oil Corp
1800 	 Closing Remarks by the Chair, End of Day One
forums
a marcusevans eventDay Two, Friday 27th May 2016
0800 	 Registration and Coffee
0830 	 Opening and Welcome Remarks from the Chair
Dr. Bikramjit Rishi Associate Professor (Marketing)
Institute of Management Technology Ghaziabad
0845 	 Case Study:
Personalising Services to Rural Consumers through Mobility
Solutions and Mobile Marketing
•	 Developing programmes and educating the rural consumers
•	 Providing bucket of services to the consumers for them to choose from
•	 Engaging the rural consumers through various mobile marketing activities
•	 Leveraging consumer behaviour analytics
•	 Providing suggestions based on analytics to the consumers
K.R Venkatadri COO
Rallis
0930 	 Case Study:
Fuelling Rural Business Growth Using Digital Platforms
Chatting on social networking sites and consuming entertainment on smart
phones has become a way of life even in rural areas. Who says Rural India isn’t
digital savvy? How do you fuel growth through the various digital and online
platforms?
•	 Reviewing the digital landscape of India and its rural markets: What does it
mean to the future business?
•	 Capturing the potential of mobile use to strengthen connection with rural
consumers
•	 Engaging with mobile users by crafting vernacular and interactive content
Antony Cherukara Vice President – Corporate Strategy & Head – Agriculture
Business
Kirloskar Oil Engines Limited
1015	 Coffee and Networking Break
1045	 w Mini Workshop:
Effective Digital and Mobile Strategies – Ideas, Activation and
Customised Communication
Many companies find that serving the rural market is expensive and very
labour extensive. Owing to the increasing mobile phone usage and availability
of telecommunication network in the villages, the effective implementation
of digital and mobile strategies has never been important as ever. In this mini
workshop, the new ideas of next generation approach shall be revealed to
attain wider market activation and more personalised communication.
•	 Understanding your consumers and communicating your offerings
according to their needs
•	 Developing interactive audio visual and messages for digital and mobile
communications
•	 Blending technology with traditional symbolism for greater engagement,
acceptance and loyalty towards brand
•	 Personalised digital marketing so that the consumer has exceptional
experience
•	 How to be a part of consumers’ culture?
•	 How can mobile technology change current communication and
marketing scenario?
Dr. Syed Kazi Deputy Director – Strategy, Governance & Policy
Digital Empowerment Foundation
1145	 Case Study:
Innovating the Product and Service Portfolio to Address the Needs
of Rural Consumers
•	 Diving deeper into different priorities of consumer needs
•	 Diversifyinggoodsandservicestohaveasignificantvaluefortheconsumers
•	 Keeping in mind on the affordability of goods without compromising on
quality
•	 Serving consumers with products value for money while making higher
profitability
Sandeep Verma President – Sales and Marketing
Bajaj Corp
1230	 Case Study:
Rural and Business – Fuelling the Need for Holistic and Inclusive Growth
•	 Mining for insights to gain better understanding into your rural consumers
and their behaviours
•	 Engaging with rural communities to leverage the market potential
•	 Building long term social connect through rural skill development
•	 Maximising business outcomes of social connect versus cost based marketing
Piyush Kant Director of Primary Care Business
Merck Serono
1315	 Networking Luncheon Sponsored by
Short Corporate Address by:
Jignesh Maniar Founder
Onads Communications LLP
1415	 Case Study:
Engaging the Right Influencers and Key Opinion Leaders (KOLs) in
the Virtual World to Boost Brand Image
•	 Listening to your customers’ feedback and reviews online
•	 Fostering close relationship with the social users to convey good brand image
•	 Designing social media messages which will go viral at no cost
•	 Spreading the brand awareness through the word-of-mouth from KOLs
•	 Extending your brand into the mobile channels for more interaction with
your rural consumers
Ashish Goupal Head of Trade Marketing, Shopper Marketing & Planning
Marico Ltd.
1500	 Case Study:
Maintaining Your Value Proposition and Distinctive Brand Identity
through Online Platforms 	
•	 Evaluating your rural consumers’ online purchasing behaviour to deliver
offerings that they appreciate
•	 Findingthedifferentiatorfromyourcompetitiontomakeyourbrandstandout
•	 Aligningwithonlineuserstocreateemotionalattachmenttoyourbrand
•	 Conveyingyourbrandstorywiththecontenttoaddresscustomersvalue
Amit Sarda Managing Director
Soulflower
1545	 Coffee and Networking Break
1615	 r Roundtable Discussion:
Fostering Profitable Customer Relationship through Providing Great
Services and Experience in Mobile Channels
Mobile phones have become the gateway to the Internet for most people,
making it an important digital touchpoint for brands to expand their customer
base with great customer relationship management (CRM) programmes, even
in rural areas where television and other mass marketing channels have limited
reach. CRM programmes are an essential part of the customer journey. The
tangible advantage from those programmes is customers’ loyalty in which they
will certainly stay with you and continue purchasing your goods. Ultimately, a
great relationship with customers contributes to higher profits.
Roundtable One
Customer Care and After Sales Service
Deepali Naair Advisor
Internet and Mobile Association of India
Roundtable Two
Mobile Customer Acquisition and Engagement
Shyam Sunder Head of Mobile Acquisition
Amazon
Roundtable Three
Customer Loyalty Programme
Amit Sarda Managing Director
Soulflower
This session aims to provide a platform for delegates to share challenges and
brainstorm creative solutions on the above topics. Delegates are encouraged
to think-out-of-the-box and be reminded that there is no RIGHT or WRONG
answers. After 45 minute discussion, each group will be given 15 minutes to share
their discussion outcomes.
1745	 Closing Remarks by the Chair, End of the Forum
Business Development Opportunities
Does your company have services, solutions or technologies that the
conference delegates would benefit from knowing about?
If so, you can find out more about the exhibiting, networking and branding
opportunities available by contacting:
Mark Christopher on +91 22 4231 7777
or email MarkC@marcusevans.com
forums
a marcusevans eventTestimonials from marcus evans Past Events:
Very professionally managed.
Nestle
It was a good conference.
Indusind Bank
There are good insights on rural marketing.
Perfetti Van Melle
Industry leaders with innovative idea and approach were brought
together at one platform.
Hondasiel Power
Overall arrangement was good.
JK Lakhsmi Cement	
Content was good.
Luxor Writing Instruments
Why You Cannot Miss This Event:
The rural market in India has been growing fast over the years. With 70 percent of India’s population live in villages, “Go rural” is not an option
for organisations but a must if you wish to grow your business. However, “Go rural” is not a just slogan. It’s about crafting the best-in-class
strategies to overcome the unique challenges, such as lower product availability and affordability, and intellectual and social barriers to
effective communications.
As rural India started connecting with the online world, coupled with the government Digital India campaign, things are changing dramatically.
The mobile Internet user base in rural India reached 87 million by December 2015 and is expected to reach 109 million by June 2016 according to
a report by Internet and Mobile Association of India (IAMAI). Leveraging on the spurt in digital information and using social media and mobile
channels to reach the consumers in the villages has become the biggest challenge for marketers.
How can you drive creative marketing solutions that can be far-reaching? marcus evans 9th Annual Rural Marketing Forum: The Era of
Digitalisation will provide you the answers. At this forum, you will hear best practices from some of the most successful marketers from India
and the globe on empowering rural business strategies with new technologies, utilising real-time insights to customise your products offering
and promotions, optimising your communication and engagement, and increasing your brand awareness and customer loyalty for highest
revenue. This forum is also featuring a mini workshop on winning digital and mobile strategies, for you effectively expand business into the
untapped markets.
forums
a marcusevans eventOur Business Partners
Gold Sponsors:
Vritti proudly calls itself “Experts of Rural Market” because it has carved its own
niche in the rural market for Software Solutions for agriculture related businesses over
two decades. Vritti has mastered the use of available technologies in optimum way to
be successful in rural market.
Vritti i-Media, a media arm of Vritti is a pioneer when it comes to “Audiowala Bus
Stand–India’s Largest Digital Audio Network at Transit places with captive audience
from small towns and rural” .Today this medium is present across 5 states Maharashtra,
Karnataka, Punjab, Rajasthan and Goa with a reach of 250 Million people across 250
locations. The USP’s of this medium is 100% guaranteed your message reaches the
masses , Localized audio communication , Manage centrally & change the content
dynamically and most importantly the cost to reach a person is less than a paise. This
mass medium is being used by 200+ corporate brands to reach small town and rural
India. Vritti iMedia is a sole concessionaire with State transport corporations and
operates this “Audiowala Bus Stand” on Build Operate Model.
Vritti i-Media does Rural activations at ST Bus stations, Yatras , Jatras, Mandi’s
,Highway Dhabas ,Toll Nakas and is also involved in executing sustained models for
brand penetration and sales in rural India. It also notched 6 Golds the highest, at the
prestigious RMAI Flame awards Asia 2016 for its “Audio led activations” for various
brands like Godrej No.1, Good knight, Emami and Iodex.
Esteemed Clients: Godrej, Parle, Emami, Zee Cinema, Mahindra Tractors, Eicher
Tractors, State Bank of India, Union Bank Of India, Bank of Baroda, Central Bank, HUL,
Vicco, Maruti Suzuki, Idea, Deepak Fertilizers, Indofil, Kirti Gold, Vikram Tea, MKCL and
many more.
AXIS MY India is an innovative media solutions provider, with added expertise in
conducting pan India surveys with unprecedented accuracy of results. We provide
unique media solutions that assure reach to the required population in India. With
our solutions for rural activation, we provide assured two-way communication and
ground activation, thereby ensuring that lack of infrastructure never gets in the way
of business for rural India. With our surveys, we ensure that we capture the real voice
of India by conducting our surveys in a face-to-face setting. And, with our advertising
solutions, we ensure 100% guaranteed OTS (opportunity to see). We connect India to
Build India.
Luncheon Sponsor:
Kruti Promotions a 360 degree solutions provider in the Below the Line (BTL)
space, Kruti provides services like promotions, events, marketing and brand activation
programs in Urban and Rural India. The core competency of Kruti Promotions is
its exhaustive network, we have a well-knit and active network spread across 114
cities, with offices in 69 cities that can execute even the toughest advertising and
marketing needs. Our service portfolio consists of 11 services offerings which ensure
an effective influence on consumer behavior across critical touch points. The services
include, modern trade promotions, general trade promotions, retail audit program,
merchandising, events, dealer meets, seminars, product test marketing, exhibitions,
design and production of POS, road shows and rural marketing. These services are
based on a solid foundation of knowledge, creativity, expertise and scale. Kruti
Promotions has an impressive client portfolio which includes brands like Parle, ICICI
Prudential, Raymond, Future Group, Aditya Birla Retail, HP, Godrej, Nivea, Bajaj,
Mahindra and many more.
Luncheon Sponsor:
How do you leverage the digital medium to optimize the marketing process?
Onads Digital Solutions has the answers. Our key products aim to provide B2B
solutions that harness the power of digital (mobile and web) for everyday marketing
requirements.
RetailQart is our Visual Merchandising Management Application, that helps you plan
and execute from retail branding to wall paintings. EasyQart is the Product Cataloging
and Product Intelligence platform. Both the platforms combine the power of the web
and mobile to give control, scalability and percolation.
We have special services for digital lead generation, sampling and influencer marketing
campaigns. Our team specializes in working with an extremely refined target as we
generate, verify and transfer interested leads to the end client. These campaigns are
run transparently through a dashboard, which can be accessed by the client.
Onads Communications LLP, the parent company of Onads Digital Solutions, is a
reputed 360 degree advertising company with clients such as Bajaj Electricals, Adani,
Indiabulls, SBI & JP Morgan amongst others.
Business Development Sponsor:
Blink Digital is an award winning full-service digital agency that lies at the
intersection of creativity, technology and media to help brands achieve their goals.
What we do?
1. We Grow Businesses
We craft digital strategies that help brands achieve their marketing and business
objectives. Our strategies have helped global brands like KFC, ICICI and Star Sports:
•	 reach their target audience
•	 engage consumers, and
•	 increase conversions
2. We Innovate
We tackle your unique challenges with innovative technology driven solutions. We
have pioneered applications of innovative technologies such as:
•	 Augmented and Virtual Reality
•	 Smart Devices and Internet of Things
•	 Gesture Recognition and Video Mapping
3. We Build Products
We create intuitive and scalable products and platforms with our deep understanding of:
•	 UI / UX Design
•	 Application Development
•	 Cloud Computing
Our Awards:
•	 CLIO Sports for Digital / Social Media
•	 DMA Asia ECHO for Display Advertising
•	 The Webby for Augmented Reality
•	 Kyoorius for Connected Devices
•	 Campaign India for Mobile Application
forums
a marcusevans event
FRESH THINKING – STIMULATING INTERACTIONS – DYNAMIC PARTNERSHIPS
Our Business Partners
Exhibitor Sponsor:
IMImobile is a leading provider of software and services that enables organizations
to create better customer journeys and customer engagement. We help businesses
to reduce the cost and complexity of digital service delivery across IT, marketing and
customer support. With deployments in 60 countries, we are a trusted vendor to
bluechip businesses around the world.
Rural Impact Partner:
CallFREE is a PATENT PENDING platform that empowers rural masses using it’s
AudioFirst technology. CallFREE enables an on-demand access to it’s popular, multi-
lingual and region based curated content such as News, Entertainment, Education,
Health, Astrology, Devotion etc. using a toll free number via a basic mobile phone or even
a landline.
Rural marketing is more than broadcasting or sampling. It’s about engaging and
empowering. An effective program needs to be realistic, speak the language and walk
the talk. It needs to be simple, impulsive and intuitive AND in near real-time. It needs the
ability to COMPLETE the communication with immediacy. An advertiser is investing REAL
money. He does not need TRP’s, TAMs, BARCs or other guesstimates and indefensible
survey outcomes. He needs transparent audit-trailable visibility and controllable ROI. The
audiences in towns and villages need liberation from capital intensive infrastructure or
access to expensive gadgets.
CallFREE addresses all of that, and more. And thus our vision - No Indian left behind.
Knowledge Partner:
Rural Marketing Association of India (RMAI) is a premier industry body devoted
to furthering the cause of Rural Marketing. Since its inception in the year 2005, RMAI
has been helping Marketers plan and implement their Rural Marketing activities across
the Country. With the growing importance of the Rural Markets in corporate marketing
strategies, there is an increased recognition of Rural specialists in helping Companies
plan and implement their Rural Marketing activities.
Endorser:
DMAasia, a transforming platform where marketing minds draw closer, harnessing
the power of collaboration and creativity. With a broader geographical focus and wider
business network, DMA Asia aims to transform members into change leaders with
evolved business strategies and relationships that support personal and professional
growth objectives in data driven marketing.
Media Partners:
YourStory.com is India’s no.1 media platform for entrepreneurs, dedicated to
passionately championing and promoting the entrepreneurial ecosystem in India.
YourStory’s website reaches out to 5 million niche readers from India and across the
world. Our community of followers on social networks and newsletter subscribers
is the largest in India in this segment. We are agnostic to sector and scale, covering
entrepreneurs, startups and business ideas from web, mobile, cloud, e-commerce,
enterprise to social, green and creative domains among others.
NewsVoir is India’s leading corporate news publishing and distribution platform.
It currently caters to over 900 leading brands , including many of the Fortune 500
companies, and assist them with their media outreach and press release distribution
needs across the country.
Launched 2008, SME WORLD springs from the passion of dedicated media
professionals to bridge the persisting information and knowledge gap in the sector
which plays a decisive role in the economic development everywhere. Today, SME
WORLD is regarded as India’s best known knowledge and information magazine wholly
dedicated to the development of SMEs sector.
SME WORLD invariably focuses on the various challenges of the sector highlighting
issues and the solutions. The magazine consciously strives to help the emerging
entrepreneurs learn the intricacies of business; guide them about processes and to
overcome the bottlenecks helping them move to the next level of growth.
It is the first ever Indian small business magazine to penetrate into the industrial belts in
tier II and tier III cities and the vast vistas of rural India. With an overall readership crossing
about 250,000 mark, the magazine portal www.smeworld.asia is being viewed in over
120 countries at any given time
Clocate.com is a leading international directory for worldwide conferences and
exhibitions. Clocate.com is equipped with a unique and comprehensive search that
helps you find easily any event in any category or location. Each event includes detailed
information, like, description, dates, location, map, prices, link to the official event’s
website and more.
If you search for a conference or exhibition in areas such as Industry and manufacturing,
Health and medicine, Technology and IT, Business and finance, sciences, education,
services (banking, insurance, tourism, Hospitality and more), government, environment,
life style and arts, you’ll find it in Clocate.com.

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Chair_9th Rural Marketing Forum

  • 1. The future lies with those companies who see the poor as their customers. C. K. Prahalad Expert Speaker Panel: Neeraj Chandra VP Rural Business Hero Cycles Yogesh Gupta Executive Vice President - Institutional Business & Chief Financial Inclusion Officer Bajaj Allianz Life Insurance Sandeep Verma President – Sales and Marketing Bajaj Corp Subrat Kar Deputy GM Retail Sales Indian Oil Corp Amit Sarda Managing Director Soulflower Manoj Rawat Head of Agribusiness RBL Bank Deepak Saksena Head – Partnerships, Water Business Hindustan Unilever Piyush Kant Director of Primary Care Business Merck Serono Dr. Syed Kazi Deputy Director – Strategy, Governance & Policy Digital Empowerment Foundation Ashish Goupal Head of Trade Marketing, Shopper Marketing & Planning Marico Ltd. Gautam Sen Deputy General Manager Department of Financial Inclusion and Banking Technology NABARD Shyam Sunder Head of Mobile Acquisition Amazon Rajesh Radhakrishnan Founder and Director Vritti Solutions Gagan Singla CMO Angel Broking Amitabh Chaterjee Rural Marketing Strategist AXIS MY India K.R Venkatadri COO Rallis Anand Pejawar Executive Director – Marketing SBI Life Insurance Ashwin Padmanabhan Chief Operating Officer Reliance Broadcast Network Puneet Vidyarthi General Manager & Head Rural JCB India Limited Antony Cherukara Vice President – Corporate Strategy & Head – Agriculture Business Kirloskar Oil Engines Limited Deepali Naair Advisor Internet and Mobile Association of India In the Chair: Dr. Bikramjit Rishi Associate Professor (Marketing) Institute of Management Technology Ghaziabad FRESH THINKING – STIMULATING INTERACTIONS – DYNAMIC PARTNERSHIPS The Westin Mumbai Garden City, India 26th & 27th May 2016 Rural Marketing Forum: The Era of Digitalisation Riding the wave of Digital India, revolutionising strategies for accessing, engaging and branding into the rural markets to achieve optimal business outcomes 9th Annual Benefits of Attending: • Capturing opportunities in rural business brought by the development of Digital India • Optimising the activation of rural marketing strategies with digital technologies • Adoptingthelatestsocialandmobilesolutionstodrivecommunicationsandinteractions • Digitalisingyourcustomerretentionandacquisitionstrategiesinachangingenvironment • Implementing innovative marketing campaigns for increased sales revenue • Keeping up with rural customer behaviours through integrating insights from multi-channels • Providing products and services to address the real needs for enhanced customer value • Leveraging community development programmes to foster profitable customer relationship • Maximising the power of Customer Relationship Management (CRM) to create and increase brand loyalty w Featuring a Mini Workshop on: Effective Digital and Mobile Strategies – Ideas, Activation and Customised Communication Dr. Syed Kazi Deputy Director - Strategy, Governance & Policy Digital Empowerment Foundation Who Should Attend: VPs, Managing Directors, General Managers, Directors, Heads of Department, Senior Managers, Managers of: From: • Marketing & Sales • Trade Marketing • Rural Business • Customer Propositions • Product Research • Product Marketing • Branding • Business Development • Digital and E-Business • E-commerce • Marketing Analytics & Intelligence • Advertising & Communication • Business Analysis & Planning • Strategic Management • Corporate Social Responsibility • FMCG • Consumer Durables • Agriculture • Insurance • Telecommunications • Healthcare • Manufacturing • Power & Electricity • Media • Textiles • Steel • Government • Electrical & Electronics • Banking & Finance • Pharmaceuticals • Retail • Energy • Automotive • Information Technology • Oil & Gas • Cement forums a marcusevans eventa marcusevans event Gold Sponsors: Luncheon Sponsors: Business Development Sponsor: Exhibitor Sponsor: Rural Impact Partner:
  • 2. forums a marcusevans eventDay One, Thursday 26th May 2016 0800 Registration and Coffee 0830 Opening and Welcome Remarks from the Chair Dr. Bikramjit Rishi Associate Professor (Marketing) Institute of Management Technology Ghaziabad 0845 Keynote Presentation: Reaching the Last Mile of Rural with Integration of Digital Technologies • Revamping the business model – how technologies are changing the way of conducting rural business? • Leveraging the digital approach in existing channels and infrastructures to reach the underserved population • Integrating technologies into the logistical management system to deliver products and services cost effectively • Utilising the cooperative societies for distribution and sales Neeraj Chandra VP Rural Business Hero Cycles 0930 Expert Insight: Capitalising on the Digital India Campaign – Impact and Implication on Your Rural Business • Leveraging the digital infrastructures in the rural areas covered by the Government as opportunities for business growth • Expanding into clusters of Smart Villages for their envisioned rapid rural development • Fosteringpublic-privatepartnershipsduetolucrativeincentivesprovided especiallyforthetelecommunicationandmobiledeviceproviders • InnovatingyourruralbusinessmodeltoreachthefullpotentialofDigitalIndia Gautam Sen Deputy General Manager Department of Financial Inclusion and Banking Technology, NABARD 1015 Coffee and Networking Break 1045 P Panel Discussion: Creating a Technology-Empowered Business Ecosystem with the Rural Population and Building Synergistic Relationships for Optimal Results • Redefining the value of rural business by linking the developments of rural markets with your company’s growth • Fosteringstrongerbondswiththeruralcommunitythroughcollaborationwith thelocalgovernmentandcommunity-basedorganisations • Devising rural entrepreneurship opportunities based on shared goals and aspirations • Deploying resources to uplift the rural people with new knowledge and skills to contribute back for your organisation • Measuring the social impact of the community development programmes to the corporate interests • Growing the customer base and instilling your brand image in the rural developments Moderator: Dr. Bikramjit Rishi Associate Professor (Marketing) Institute of Management Technology Ghaziabad Panellists: Manoj Rawat Head of Agribusiness RBL Bank Gagan Singla CMO Angel Broking Anand Pejawar Executive Director – Marketing SBI Life Insurance Ashwin Padmanabhan Chief Operating Officer Reliance Broadcast Network Puneet Vidyarthi General Manager & Head Rural JCB India Limited 1145 Expert Insight: Audiowala Bus Stand: India’s Largest Digital Network at Transit Place to Reach Small Towns and Rural Markets Rajesh Radhakrishnan, founder and director of Vritti Solutions, will be sharing the concept and audio-led activation success stories of the Audiowala Bus Stand. He has been part of the core team behind the wonderful concept of Vritti iMedia “Audiowala Bus Station” which started in 2007 spanning 19 locations of Maharashtra. He is instrumental in making this “Audiowala Bus Station” a brand that operates India’s largest Digital audio network with a reach of 250 Million people at 250+ locations across small towns, rural places and media dark areas of Maharashtra, Goa, Karnataka, Punjab and Rajasthan. Rajesh Radhakrishnan Founder and Director Vritti Solutions 1230 Case Study: Optimising Channel Networks and Partnerships to Gain Fast and Effective Access to Rural Consumers • Evaluating your product availability and cost effectiveness of your current channel networks • Exploringmulti-channelasanopportunitytomaximiseyourproduct availability:Quantifyingbenefitsagainstcostsintheshort-termandlong-term • Integrating online channels with traditional channels in a seamless approach • Implementing digital communication tools with your existing and new partners to enhance efficiency with lower costs Yogesh Gupta Executive Vice President – Institutional Business & Chief Financial Inclusion Officer Bajaj Allianz Life Insurance 1315 Networking Luncheon Sponsored by Short Corporate Address by: S.Srinivasan Head Business Development – Rural Kruti Promotions 1415 Case Study: Enhancing Business in the Changing Landscape of Banking and Financial Services in Rural India • What is the status of rural banking and financial services in India? • Uncovering the opportunities, challenges and trends in rural banking • Evaluating the impact of new banking license, small banks and payment on the business • Establishing various new models for delivery of banking and financial services • Can digital banking propel financial inclusion in India? Manoj Rawat Head of Agribusiness RBL Bank 1500 Expert Insight: Capturing the Real Voice of Rural India India is the world’s largest democracy with a population of 1.21 billion and growing. With 70 crore (700 M) Indians living in rural areas, the opportunity to tap the Bottom of the Pyramid is immense. Learn how AXIS MY India conducts surveys in face-to-face settings, provides two-way communication and ground activation and connects India to Build India. Amitabh Chaterjee Rural Marketing Strategist AXIS MY India 1545 Coffee and Networking Break 1615 P Panel Discussion: Determining the Fit-for-Market and Cost-Effective Media to Maximise Brand Exposure and Interactions with Rural Consumers • Calibrating media mixes in two parameters: Frequency and spread of advertisements to target audiences • Utilising advertising data to predict trends in various rural segments regularly • Revising budget allocation for social media and mobile campaigns • Monitoring the performance of your media mixes to maximise return on marketing expenditure Moderator: Deepak Saksena Head – Partnerships, Water Business Hindustan Unilever Panellists: Yogesh Gupta Executive Vice President – Institutional Business & Chief Financial Inclusion Officer Bajaj Allianz Life Insurance Dr. Bikramjit Rishi Associate Professor (Marketing) Institute of Management Technology Ghaziabad Neeraj Chandra VP Rural Business Hero Cycles 1715 Case Study: TailoringInnovativePromotionalCampaignstoAccelerateSalesGrowth • Deciphering the rural consumption pattern and purchasing behaviours • Integrating the pricing strategies through using psychology of discounts • Creating appealing promotional activities and leveraging the digital platforms to maximise the promotion awareness • Employing and training the rural workforce as promoters to improve the campaign ROI Subrat Kar Deputy GM Retail Sales Indian Oil Corp 1800 Closing Remarks by the Chair, End of Day One
  • 3. forums a marcusevans eventDay Two, Friday 27th May 2016 0800 Registration and Coffee 0830 Opening and Welcome Remarks from the Chair Dr. Bikramjit Rishi Associate Professor (Marketing) Institute of Management Technology Ghaziabad 0845 Case Study: Personalising Services to Rural Consumers through Mobility Solutions and Mobile Marketing • Developing programmes and educating the rural consumers • Providing bucket of services to the consumers for them to choose from • Engaging the rural consumers through various mobile marketing activities • Leveraging consumer behaviour analytics • Providing suggestions based on analytics to the consumers K.R Venkatadri COO Rallis 0930 Case Study: Fuelling Rural Business Growth Using Digital Platforms Chatting on social networking sites and consuming entertainment on smart phones has become a way of life even in rural areas. Who says Rural India isn’t digital savvy? How do you fuel growth through the various digital and online platforms? • Reviewing the digital landscape of India and its rural markets: What does it mean to the future business? • Capturing the potential of mobile use to strengthen connection with rural consumers • Engaging with mobile users by crafting vernacular and interactive content Antony Cherukara Vice President – Corporate Strategy & Head – Agriculture Business Kirloskar Oil Engines Limited 1015 Coffee and Networking Break 1045 w Mini Workshop: Effective Digital and Mobile Strategies – Ideas, Activation and Customised Communication Many companies find that serving the rural market is expensive and very labour extensive. Owing to the increasing mobile phone usage and availability of telecommunication network in the villages, the effective implementation of digital and mobile strategies has never been important as ever. In this mini workshop, the new ideas of next generation approach shall be revealed to attain wider market activation and more personalised communication. • Understanding your consumers and communicating your offerings according to their needs • Developing interactive audio visual and messages for digital and mobile communications • Blending technology with traditional symbolism for greater engagement, acceptance and loyalty towards brand • Personalised digital marketing so that the consumer has exceptional experience • How to be a part of consumers’ culture? • How can mobile technology change current communication and marketing scenario? Dr. Syed Kazi Deputy Director – Strategy, Governance & Policy Digital Empowerment Foundation 1145 Case Study: Innovating the Product and Service Portfolio to Address the Needs of Rural Consumers • Diving deeper into different priorities of consumer needs • Diversifyinggoodsandservicestohaveasignificantvaluefortheconsumers • Keeping in mind on the affordability of goods without compromising on quality • Serving consumers with products value for money while making higher profitability Sandeep Verma President – Sales and Marketing Bajaj Corp 1230 Case Study: Rural and Business – Fuelling the Need for Holistic and Inclusive Growth • Mining for insights to gain better understanding into your rural consumers and their behaviours • Engaging with rural communities to leverage the market potential • Building long term social connect through rural skill development • Maximising business outcomes of social connect versus cost based marketing Piyush Kant Director of Primary Care Business Merck Serono 1315 Networking Luncheon Sponsored by Short Corporate Address by: Jignesh Maniar Founder Onads Communications LLP 1415 Case Study: Engaging the Right Influencers and Key Opinion Leaders (KOLs) in the Virtual World to Boost Brand Image • Listening to your customers’ feedback and reviews online • Fostering close relationship with the social users to convey good brand image • Designing social media messages which will go viral at no cost • Spreading the brand awareness through the word-of-mouth from KOLs • Extending your brand into the mobile channels for more interaction with your rural consumers Ashish Goupal Head of Trade Marketing, Shopper Marketing & Planning Marico Ltd. 1500 Case Study: Maintaining Your Value Proposition and Distinctive Brand Identity through Online Platforms • Evaluating your rural consumers’ online purchasing behaviour to deliver offerings that they appreciate • Findingthedifferentiatorfromyourcompetitiontomakeyourbrandstandout • Aligningwithonlineuserstocreateemotionalattachmenttoyourbrand • Conveyingyourbrandstorywiththecontenttoaddresscustomersvalue Amit Sarda Managing Director Soulflower 1545 Coffee and Networking Break 1615 r Roundtable Discussion: Fostering Profitable Customer Relationship through Providing Great Services and Experience in Mobile Channels Mobile phones have become the gateway to the Internet for most people, making it an important digital touchpoint for brands to expand their customer base with great customer relationship management (CRM) programmes, even in rural areas where television and other mass marketing channels have limited reach. CRM programmes are an essential part of the customer journey. The tangible advantage from those programmes is customers’ loyalty in which they will certainly stay with you and continue purchasing your goods. Ultimately, a great relationship with customers contributes to higher profits. Roundtable One Customer Care and After Sales Service Deepali Naair Advisor Internet and Mobile Association of India Roundtable Two Mobile Customer Acquisition and Engagement Shyam Sunder Head of Mobile Acquisition Amazon Roundtable Three Customer Loyalty Programme Amit Sarda Managing Director Soulflower This session aims to provide a platform for delegates to share challenges and brainstorm creative solutions on the above topics. Delegates are encouraged to think-out-of-the-box and be reminded that there is no RIGHT or WRONG answers. After 45 minute discussion, each group will be given 15 minutes to share their discussion outcomes. 1745 Closing Remarks by the Chair, End of the Forum Business Development Opportunities Does your company have services, solutions or technologies that the conference delegates would benefit from knowing about? If so, you can find out more about the exhibiting, networking and branding opportunities available by contacting: Mark Christopher on +91 22 4231 7777 or email MarkC@marcusevans.com
  • 4. forums a marcusevans eventTestimonials from marcus evans Past Events: Very professionally managed. Nestle It was a good conference. Indusind Bank There are good insights on rural marketing. Perfetti Van Melle Industry leaders with innovative idea and approach were brought together at one platform. Hondasiel Power Overall arrangement was good. JK Lakhsmi Cement Content was good. Luxor Writing Instruments Why You Cannot Miss This Event: The rural market in India has been growing fast over the years. With 70 percent of India’s population live in villages, “Go rural” is not an option for organisations but a must if you wish to grow your business. However, “Go rural” is not a just slogan. It’s about crafting the best-in-class strategies to overcome the unique challenges, such as lower product availability and affordability, and intellectual and social barriers to effective communications. As rural India started connecting with the online world, coupled with the government Digital India campaign, things are changing dramatically. The mobile Internet user base in rural India reached 87 million by December 2015 and is expected to reach 109 million by June 2016 according to a report by Internet and Mobile Association of India (IAMAI). Leveraging on the spurt in digital information and using social media and mobile channels to reach the consumers in the villages has become the biggest challenge for marketers. How can you drive creative marketing solutions that can be far-reaching? marcus evans 9th Annual Rural Marketing Forum: The Era of Digitalisation will provide you the answers. At this forum, you will hear best practices from some of the most successful marketers from India and the globe on empowering rural business strategies with new technologies, utilising real-time insights to customise your products offering and promotions, optimising your communication and engagement, and increasing your brand awareness and customer loyalty for highest revenue. This forum is also featuring a mini workshop on winning digital and mobile strategies, for you effectively expand business into the untapped markets.
  • 5. forums a marcusevans eventOur Business Partners Gold Sponsors: Vritti proudly calls itself “Experts of Rural Market” because it has carved its own niche in the rural market for Software Solutions for agriculture related businesses over two decades. Vritti has mastered the use of available technologies in optimum way to be successful in rural market. Vritti i-Media, a media arm of Vritti is a pioneer when it comes to “Audiowala Bus Stand–India’s Largest Digital Audio Network at Transit places with captive audience from small towns and rural” .Today this medium is present across 5 states Maharashtra, Karnataka, Punjab, Rajasthan and Goa with a reach of 250 Million people across 250 locations. The USP’s of this medium is 100% guaranteed your message reaches the masses , Localized audio communication , Manage centrally & change the content dynamically and most importantly the cost to reach a person is less than a paise. This mass medium is being used by 200+ corporate brands to reach small town and rural India. Vritti iMedia is a sole concessionaire with State transport corporations and operates this “Audiowala Bus Stand” on Build Operate Model. Vritti i-Media does Rural activations at ST Bus stations, Yatras , Jatras, Mandi’s ,Highway Dhabas ,Toll Nakas and is also involved in executing sustained models for brand penetration and sales in rural India. It also notched 6 Golds the highest, at the prestigious RMAI Flame awards Asia 2016 for its “Audio led activations” for various brands like Godrej No.1, Good knight, Emami and Iodex. Esteemed Clients: Godrej, Parle, Emami, Zee Cinema, Mahindra Tractors, Eicher Tractors, State Bank of India, Union Bank Of India, Bank of Baroda, Central Bank, HUL, Vicco, Maruti Suzuki, Idea, Deepak Fertilizers, Indofil, Kirti Gold, Vikram Tea, MKCL and many more. AXIS MY India is an innovative media solutions provider, with added expertise in conducting pan India surveys with unprecedented accuracy of results. We provide unique media solutions that assure reach to the required population in India. With our solutions for rural activation, we provide assured two-way communication and ground activation, thereby ensuring that lack of infrastructure never gets in the way of business for rural India. With our surveys, we ensure that we capture the real voice of India by conducting our surveys in a face-to-face setting. And, with our advertising solutions, we ensure 100% guaranteed OTS (opportunity to see). We connect India to Build India. Luncheon Sponsor: Kruti Promotions a 360 degree solutions provider in the Below the Line (BTL) space, Kruti provides services like promotions, events, marketing and brand activation programs in Urban and Rural India. The core competency of Kruti Promotions is its exhaustive network, we have a well-knit and active network spread across 114 cities, with offices in 69 cities that can execute even the toughest advertising and marketing needs. Our service portfolio consists of 11 services offerings which ensure an effective influence on consumer behavior across critical touch points. The services include, modern trade promotions, general trade promotions, retail audit program, merchandising, events, dealer meets, seminars, product test marketing, exhibitions, design and production of POS, road shows and rural marketing. These services are based on a solid foundation of knowledge, creativity, expertise and scale. Kruti Promotions has an impressive client portfolio which includes brands like Parle, ICICI Prudential, Raymond, Future Group, Aditya Birla Retail, HP, Godrej, Nivea, Bajaj, Mahindra and many more. Luncheon Sponsor: How do you leverage the digital medium to optimize the marketing process? Onads Digital Solutions has the answers. Our key products aim to provide B2B solutions that harness the power of digital (mobile and web) for everyday marketing requirements. RetailQart is our Visual Merchandising Management Application, that helps you plan and execute from retail branding to wall paintings. EasyQart is the Product Cataloging and Product Intelligence platform. Both the platforms combine the power of the web and mobile to give control, scalability and percolation. We have special services for digital lead generation, sampling and influencer marketing campaigns. Our team specializes in working with an extremely refined target as we generate, verify and transfer interested leads to the end client. These campaigns are run transparently through a dashboard, which can be accessed by the client. Onads Communications LLP, the parent company of Onads Digital Solutions, is a reputed 360 degree advertising company with clients such as Bajaj Electricals, Adani, Indiabulls, SBI & JP Morgan amongst others. Business Development Sponsor: Blink Digital is an award winning full-service digital agency that lies at the intersection of creativity, technology and media to help brands achieve their goals. What we do? 1. We Grow Businesses We craft digital strategies that help brands achieve their marketing and business objectives. Our strategies have helped global brands like KFC, ICICI and Star Sports: • reach their target audience • engage consumers, and • increase conversions 2. We Innovate We tackle your unique challenges with innovative technology driven solutions. We have pioneered applications of innovative technologies such as: • Augmented and Virtual Reality • Smart Devices and Internet of Things • Gesture Recognition and Video Mapping 3. We Build Products We create intuitive and scalable products and platforms with our deep understanding of: • UI / UX Design • Application Development • Cloud Computing Our Awards: • CLIO Sports for Digital / Social Media • DMA Asia ECHO for Display Advertising • The Webby for Augmented Reality • Kyoorius for Connected Devices • Campaign India for Mobile Application
  • 6. forums a marcusevans event FRESH THINKING – STIMULATING INTERACTIONS – DYNAMIC PARTNERSHIPS Our Business Partners Exhibitor Sponsor: IMImobile is a leading provider of software and services that enables organizations to create better customer journeys and customer engagement. We help businesses to reduce the cost and complexity of digital service delivery across IT, marketing and customer support. With deployments in 60 countries, we are a trusted vendor to bluechip businesses around the world. Rural Impact Partner: CallFREE is a PATENT PENDING platform that empowers rural masses using it’s AudioFirst technology. CallFREE enables an on-demand access to it’s popular, multi- lingual and region based curated content such as News, Entertainment, Education, Health, Astrology, Devotion etc. using a toll free number via a basic mobile phone or even a landline. Rural marketing is more than broadcasting or sampling. It’s about engaging and empowering. An effective program needs to be realistic, speak the language and walk the talk. It needs to be simple, impulsive and intuitive AND in near real-time. It needs the ability to COMPLETE the communication with immediacy. An advertiser is investing REAL money. He does not need TRP’s, TAMs, BARCs or other guesstimates and indefensible survey outcomes. He needs transparent audit-trailable visibility and controllable ROI. The audiences in towns and villages need liberation from capital intensive infrastructure or access to expensive gadgets. CallFREE addresses all of that, and more. And thus our vision - No Indian left behind. Knowledge Partner: Rural Marketing Association of India (RMAI) is a premier industry body devoted to furthering the cause of Rural Marketing. Since its inception in the year 2005, RMAI has been helping Marketers plan and implement their Rural Marketing activities across the Country. With the growing importance of the Rural Markets in corporate marketing strategies, there is an increased recognition of Rural specialists in helping Companies plan and implement their Rural Marketing activities. Endorser: DMAasia, a transforming platform where marketing minds draw closer, harnessing the power of collaboration and creativity. With a broader geographical focus and wider business network, DMA Asia aims to transform members into change leaders with evolved business strategies and relationships that support personal and professional growth objectives in data driven marketing. Media Partners: YourStory.com is India’s no.1 media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India. YourStory’s website reaches out to 5 million niche readers from India and across the world. Our community of followers on social networks and newsletter subscribers is the largest in India in this segment. We are agnostic to sector and scale, covering entrepreneurs, startups and business ideas from web, mobile, cloud, e-commerce, enterprise to social, green and creative domains among others. NewsVoir is India’s leading corporate news publishing and distribution platform. It currently caters to over 900 leading brands , including many of the Fortune 500 companies, and assist them with their media outreach and press release distribution needs across the country. Launched 2008, SME WORLD springs from the passion of dedicated media professionals to bridge the persisting information and knowledge gap in the sector which plays a decisive role in the economic development everywhere. Today, SME WORLD is regarded as India’s best known knowledge and information magazine wholly dedicated to the development of SMEs sector. SME WORLD invariably focuses on the various challenges of the sector highlighting issues and the solutions. The magazine consciously strives to help the emerging entrepreneurs learn the intricacies of business; guide them about processes and to overcome the bottlenecks helping them move to the next level of growth. It is the first ever Indian small business magazine to penetrate into the industrial belts in tier II and tier III cities and the vast vistas of rural India. With an overall readership crossing about 250,000 mark, the magazine portal www.smeworld.asia is being viewed in over 120 countries at any given time Clocate.com is a leading international directory for worldwide conferences and exhibitions. Clocate.com is equipped with a unique and comprehensive search that helps you find easily any event in any category or location. Each event includes detailed information, like, description, dates, location, map, prices, link to the official event’s website and more. If you search for a conference or exhibition in areas such as Industry and manufacturing, Health and medicine, Technology and IT, Business and finance, sciences, education, services (banking, insurance, tourism, Hospitality and more), government, environment, life style and arts, you’ll find it in Clocate.com.