A presentation for real estate residential developers and home builders on the ins and outs of bringing social networking into the strategic agenda. Presented at the Urban Land Institute Residential Neighborhood Development Council day session, Nov. 4, 2009, San Fransisco.

1. Social Media & Residential Real Estate Is there a “there” there?

6. Is Social Media a Fad?

7. Undeterred by Progress? The world as we know it today divides itself into two parts: What we can’t do anything about… What we can do something about…

8. New Disciplines Needed In a low GDP, hard money world, we have to know and do better at …. Constant Improvement Engage Your Team Competitive Positioning An ear to the ground Product Development Referrals Community Outreach Customer Insight Customer Satisfaction You Inc.

12. Bigelow Homes -- Public Reaction By The Numbers # of Contacts Notified Who They Were # of Contacts Who Joined

22. Case Study: Lee Homes / TLofts http:// twitter.com/TLofts

23. Case Study: Lee Homes / TLofts -- Disciples

24. Case Study: Lee Homes / TLofts -- Blog http://www.tlofts.com/blog/?p=236

25. Case Study: Lee Homes / TLofts -- Facebook http:// www.facebook.com/TLofts

26. Case Study: Ideal Homes – Facebook

27. Case Study: Ideal Homes

28. Case Study: Ideal Homes – You Tube http://bit.ly/4emgc9

29. Case Study: Ideal Homes -- Twitter http:// twitter.com/valenciascoop

31. Thank you! Questions, Comments, Challenges