1. “This stuff is pure magic!”
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Your questions tfeeding
Maureen Lindberg, mum to Jordan 10, Scott 6
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Does breastfeeding make a difference?
Breastfeeding, even for a short time, provides your baby with the best
start in life. It helps to protect him against allergies and illnesses such
as vomiting and diarrhoea, and also reduces the risk of many serious
illnesses. Breastfed babies are less likely to be overweight later in life.
Mums who breastfeed are less likely to develop breast cancer and
osteoporosis, and studies show that breastfeeding mothers show less
postnatal anxiety and depression.
Breastfeeding saves time – and is free ! You do not have to buy, measure
and mix artificial milk, and there are no bottles to warm in the middle of
the night.
How do I know my baby is getting enough milk?
While there is no reliable way of knowing just how much milk a baby is
getting from the breast, continuous weight gain, alertness and good skin
tone are all indications your baby is getting enough. If she is latched on
Why not visit our website at www.lansinoh.co.uk/competitions
well and you are feeding when she needs it you should make plenty of
milk. Your body only knows how much milk to make by how much she You can enter our monthly prize draw and find details of all other Lansinoh
is feeding. Six wet nappies and at least three poo nappies (a poo at competitions and surveys. Our website also offers essential information on getting
least the size of a 2p coin) a day are also a good indication your baby is started with breastfeeding, overcoming difficulties, and guidelines on expressing
and storing breastmilk, as well as tips for Dads and an information pack for
getting enough nourishment.
health professionals.
How often should I breastfeed my baby?
A newborn baby often feeds 8-12 times in a 24 hour period. As they Selected Lansinoh products are available at Mothercare, Waitrose, John Lewis,
have small tummies they need to be fed often. Babies sometimes have Boots, Lloyds and many independent pharmacies. For a list of stockists near you
times when they 'cluster suck' (feed on and off for a couple of hours) go to www.lansinoh.co.uk
then sleep for a few hours. They also have frequency days around 4-6 Buy online at: www.nctsales.co.uk www.expressyourselfmums.co.uk
weeks and 3 months when they want to feed what seems like all the www.mothersbliss.com www.borndirect.co.uk
time. Going with the flow means you will increase your milk supply for his
growing needs. Some babies need to be woken to feed every
three hours.
Do I need to use both breasts? dedicated to
When your baby is small it is possible she will only want one breast at a
feed. What is important is that you let her finish the first breast and so Lansinoh Laboratories Inc. breastfeeding mothers . . .
benefits from the thicker 'hindmilk' she needs, as this is full of protein and T: 0113 259 1425 W: www.lansinoh.co.uk
fats to help her grow. If you offer the second breast when she comes
off the first breast she may choose to have more of the thirst quenching Lansinoh® is a registered trademark
of Lansinoh® Laboratories, Inc.
foremilk. If only one breast is used at a feed, feed from the other breast © 2007 Lansinoh® Laboratories, Inc.
at the next feed to keep up your milk supply. All rights reserved.

2. Lansinoh Breastmilk Storage Bags
Breastfeeding
Lansinoh Breastmilk Storage Bags are
pre-sterilised and made from food-safe
polyethylene. Our manufacturing process
enables us to produce these medical grade
bags without using plasticisers, so preventing
the best start
substances which could be harmful to your
baby from getting into your breastmilk.
Featuring a double zipper for a secure seal,
and also a write-on tab outside the fill area
to eliminate potential puncture and milk
contamination, our storage bags are easy to
write on even when full. The bags come in a
tissue pack dispenser for easy access and
storage, and, with a gusseted bottom to allow
for expansion, are developed specifically for
the freezer.
Breastfeeding is a learnt art and should not hurt, although some RRP £4.95 (25)
mothers describe the initial sucks in the early days as tender, as the
baby stretches the breast tissue. If you experience nipple soreness
beyond a slight tenderness when your baby latches on you may need Breastfeeding – the best start
to make some adjustments so you can be comfortable and enjoy Breastfeeding is nature's way of providing perfect nourishment for your baby while
breastfeeding your baby. creating quiet times for you to relax as you establish that special bond that will last a
lifetime. Because of the many benefits for both mother and child, the World Health
Organisation (WHO) and all UK Health Departments now recommend exclusive Lansinoh Manual Breast Pump
Uncomfortable positioning and attachment is the most frequent cause breastfeeding for the first six months of a baby's life. Natural as it is, some difficulties
may arise during the early weeks. The most common discomfort is sore nipples. The Lansinoh Manual Breast Pump is made from
of sore nipples. Most mothers find that by holding their baby on his 100% polypropylene, the preferred plastic for
side, wrapping him around their body and waiting for him to open his What causes sore nipples breastmilk storage. The unique Comfort Seal™
mouth wide to take a large mouthful of breast, the nipple is safely Uncomfortable attachment of the baby at the breast when feeding and skin that is cushion creates a secure seal for more
kept too wet or dried too rapidly are common causes of this temporary but painful comfortable and efficient pumping.
protected at the back of the baby's mouth. The ergonomic handle and lightweight,
condition. Things will improve as you establish positioning and latch-on technique compact design allow for easy one-handed use
but in the meantime Lansinoh Lanolin can provide soothing relief to enable you to
Some nursing mothers find these tips useful: breastfeed comfortably.
and discreet portability. The pump is silent,
easy to assemble, easy to use and easy to clean
(dishwasher safe). For extra value, the pump
Lansinoh® Lanolin comes with two extra valves and a spare silicone
● Support your baby on her side on your lap, coming to the breast Lansinoh Lanolin is the safest, purest lanolin specially developed for breastfeeding diaphragm, as well as two storage bottles, bottle
slightly from underneath. To feed on the left breast, for example, with mothers for the treatment of sore and cracked nipples. It does not need to be rings and specially designed sealing disks to
removed before breastfeeding. It is highly purified and completely hypoallergenic so prevent leaking.
your baby facing you, hold her bottom to you with your right elbow,
can be used by people who are allergic to wool or other refinements of lanolin.
your right hand on her shoulder blades, your finger and thumb either
Lansinoh contains no added water, no preservatives, antioxidants or other additives
side of her neck. and no perfume.
RRP £24.95
● Allow your breast to rest naturally, i.e. not held up to your baby.
If you wish to support your breast, keep your fingers well back from Quality guarantee
the nipple. Lansinoh is the world's strictest controlled lanolin. It is tested regularly for pesticide
and detergent residues, and our unique refining process selectively filters out colour
● The baby's chin is held to the breast about 3 cm from the nipple
and odour forming impurities.
(nose to nipple).
● Your baby will tilt his head back a bit, open his mouth wide with his How to use Lansinoh Disposable Nursing Pads
tongue down and take a big mouthful of breast tissue along the ● Apply Lansinoh Lanolin after each feed or more often if required.
tongue, while you bring your baby onto the breast. ● Dry your nipples using a clean cloth. Do not air dry.
● With clean hands, squeeze a pea sized amount of Lansinoh Lanolin out of the tube Lansinoh Disposable Nursing Pads have an
● When the baby is sucking strongly, the mother will often bring her left and soften it between your fingers. Apply it carefully to the entire nipple area. ultra-thin but super-absorbent contour for a natural
arm around the baby so the baby's head is along this arm, and then If required, you can apply a small amount into the centre of a disposable breast pad.
fit that won't show under clothing.
The soft, stay-dry lining draws milk away from
the right arm can relax. ● Store the tube at room temperature – the higher the temperature the easier the the skin and into the core of the pad where it is
● Your baby should come off the breast when she has had enough. product can be applied. absorbed by a special polymer to prevent leakage.
You can then offer the other breast, mirroring the above. Featuring a non-slip adhesive tape so that the pad
Rinse nipples with tepid water when taking a shower or bath – using shower gel or stays in place, this is the only polymer style pad
Other mothers prefer the rugby or clutch position, with their baby's feet soap for the nipple area is not recommended. that keeps its shape when wet. The pads are
hygienically wrapped for cleanliness and
out behind them, or the cradle hold (across the lap), or lying down. Other uses of Lansinoh Lanolin convenience – perfect to slip into your bag when
In each position it is important to enable your baby to take a large Lansinoh Lanolin is also beneficial for other skin ailments. In particular, it may be out and about.
mouthful of breast so that your nipple is protected. This should applied to itchy stretch marks, dry lips, nappy rash, on minor cuts, burns and skin
immediately be more comfortable for you. If the pain persists beyond abrasions, for dry skin on elbows, heels and knees, for protection against blisters on
the first few 'stretching' sucks after a day or two whilst healing is your feet (apply it two hours before going for a long walk) and on heavily stressed skin.
happening, help from a breastfeeding specialist is advisable, as there RRP £3.95 (36) £6.45 (60)
Ingredients
could be other causes. 100% Lansinoh® HPA® Lanolin