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Social networking nhlta may 2011 ppt

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This document provides an overview of social networking and recommendations for libraries looking to utilize social media. It defines social networking and discusses popular platforms like Facebook, Twitter, and blogs. The benefits for libraries include free marketing and accessing valuable usage statistics. Effective use involves understanding the audience, having clear goals and policies, and sharing engaging content rather than just information.

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[object Object],Social Networking
[object Object],[object Object],[object Object],Disclaimer
A Definition ,[object Object]
Marketing ,[object Object],Our Library Rocks!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How do libraries traditionally publicize?
Does any one method work for everyone? No.
The same will be true with digital publicity.
What type of benefits to the library? Why join in?
[object Object],[object Object],[object Object],Benefits for the library
Understanding social networking ,[object Object],[object Object],[object Object]
[object Object],[object Object],What a marketing tool!
Why not join? ,[object Object]
Popular Services
Facebook (Social Networks) (Social Networks) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogger (Blogging) ,[object Object],[object Object],[object Object],[object Object]
Twitter (Microblogging) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MailChimp (Email Newsletters) (Email Newsletters) ,[object Object],[object Object],[object Object]
Flickr (Photo Sharing) ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Sharing is big business ,[object Object],[object Object],[object Object],[object Object]
Sites most frequented ,[object Object]
Active Users 500 Million!
Half of Facebook’s users log in on any given day.
[object Object],Best Practices
[object Object],[object Object],[object Object],[object Object],[object Object],Before you begin
[object Object]
Fact: Librarians love statistics! ,[object Object],[object Object]
[object Object],Detailed Statistics
Tweetstats ,[object Object]
Facebook Insights ,[object Object]
[object Object],Tell me again...
It’s all about Web 2.0 ,[object Object],[object Object]
Publish it once, syndicate it to multiple sites.
Twitter to Facebook ,[object Object]
Facebook Badges ,[object Object],[object Object]
Policies ,[object Object],[object Object],[object Object],[object Object]
Policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Procedures ,[object Object],[object Object],[object Object],[object Object]
Embrace the social life!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],References

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Social networking nhlta may 2011 ppt

Hinweis der Redaktion

  1. Social networking has fallen in my lap because of the technology element. These workshops last 3-5 hours each. For this reason, in today’s presentation I won’t be covering specific steps. This is an overview. As trustees, I hope you promote these workshops to the librarians.
  2. Your real life social network includes people in your family, neighborhood, coworkers, church. Your online social network comprises these same people. They are not typically strangers.
  3. And why do libraries care about social networking?
  4. Look at all of the way we typically publicize the library!
  5. Social networking may not be relevant to many of your patrons, but it might reach a small segment of patrons for whom traditional publicity doesn’t reach. Setting up a social networking page for the library takes a fraction of the time as laying out a single page newsletter.
  6. Dial-up, short staffed, overworked, funding, etc.
  7. Don’t confuse community with your current library patrons. Does your community use computers, smart phones, iPads?
  8. Why do companies like FB and Google host all of our stuff for FREE?
  9. Professionals recommend putting real faces to your brand. Stay consistent - lends credibility to the sites