Details matter. Each of these presentations share tips and advice on getting the interactions and content on your website right for your users. MacEwan librarians look at how micro-interactions, the moments when we delight our users by refining the way we offer services, lead to macro-results. Get concrete recommendations for designing positive micro-interactions with library users in mind. Speakers use their own experience designing a new institutional repository to outline steps to identify, refine, and test micro-interactions with users, and highlight the impact of their strategy on the overall user experience.

1. Sonya Betz (betzs3@macewan.ca) | Robyn Hall (hallr27@macewan.ca) | October 2014
MICROINTERACTIONS
MACRO RESULTS
Why You Should Design the Details

2. IRs aka “Roach Motels”

3. roam.macewan.ca

4. User testing= Observation

5. User testing is not…
Asking users their opinions:
What do you think?
Do you like it?
Don’t ask! Watch…

6. At its most basic
1. get some representative users
2. ask the users to perform representative tasks
3. observe and identify what users do, where
they succeed, and where they have difficulty
4. Rinse and repeat
http://www.nngroup.com/articles/usability-101-
introduction-to-usability/
Users performing tasks:
Successes? Challenges?

7. Microinteractions
the difference between “a product we love and
a product we just tolerate”
Saffer, D. (2013). Microinteractions: Designing
with details. Cambridge: O’Reilly.
Microinteractions
Products we love
Products we tolerate

8. “A contained product
moment that revolves
around a single use case –
a tiny piece of functionality
that only does one thing”
– Dan Saffer

9. What is a Microinteraction?
“a contained product moment that revolves
around a single use case — a tiny piece of
functionality that only does one thing.”
Focus: Single tasks…

10. = Do It Yourself
= Let Us Do It
Contribute Processes

13. Let Us Help

14. Not sure if you hold copyright? You can look up journal archiving policies using SHERPA RoMEO, review publication agreements, or contact rights
holders directly. Or contact us with information about your work (e.g., title, publisher). We will look into it and get back to you. Learn more.

17. Other file types?

19. Select and click Add. Add additional collections as appropriate for any MacEwan co-contributors.

22. Citation
Please provide a complete citation for previously published works

29. Conclusions

30. References
Jean, B. T., Soo Young, R., Yakel, E., & Markey, K. (2011). Unheard voices:
institutional repository end-users. College & Research Libraries, 72(1),
21-42. Retrieved from http://crl.acrl.org
Nielsen, J. (2012, January 4). Usability 101: Introduction to usability. Retrieved
from http://www.nngroup.com/articles/usability-101-introduction-to-usability
Salo, D. (2008). Innkeeper at the roach motel. Library Trends, 57(2). Retrieved
from http://muse.jhu.edu/journals/library_trends
Saffer, D. (2013). Microinteractions: Designing with details. Cambridge: O’Reilly.
Dekker, F. & McCarthy, A. (2014). Little big details: Your daily dose of design
inspiration. Retrieved from http://littlebigdetails.com