Slides designed for the webinar at: https://webinar.fistbumpmedia.com/optimize-your-blog-for-seo/ Search engines are a great source for new blog traffic. Register for this free webinar and learn how to optimize your blog for SEO and find new readers. How to Develop a Strong SEO Foundation Discover what you should be targeting, and how to structure your site to support solid SEO techniques. Create (Really) Well Optimized SEO Content Learn about the techniques that can boost your content with the search engines and get you noticed. Learn Techniques that Boost Your Efforts Good SEO involves sending all the right signals to the search engines that tell them your stuff is worthwhile.

2. How to Develop a Strong SEO Foundation

4. What’s Your Focus?

5. Structuring Your Blog/Website
MAIN FOCUS
CATEGORY A CATEGORY B CATEGORY C
SUBCATEGOR
Y
SUBCATEGOR
Y
SUBCATEGOR
Y
BLOG POSTBLOG POST BLOG POST BLOG POST BLOG POST

6. Technical Structure (Simplified)
Included in BASIC+ Hosting

8. Create (Really) Well Optimized SEO Content

9. From Research by
● News content or updates on new products and developments
● Authoritative content that answers questions people search,
like “What is [topic]”
● Controversial opinion pieces that take a stand on one side of an
argument
● Original research that provides unique insights
● Content that centers around a trending topic and provides
practical information

10. Answering the Questions People Are Asking

11. Jumping On Trends

12. Jumping On Trends

13. Optimizing the Content You Write

14. Optimizing the Content You Write

15. Optimizing the Content You Write

17. Reworking Old Vintage Content

18. Reworking Old Vintage Content
● (Proof)read it carefully.
● Update the post to fit with what’s happening today.
● Consider adding more detail.
● Check all links.
● Link to some of your (recent) posts.
● Spend the time to make it more attractive.
Source: https://problogger.com/republishing-old-blog-posts/

19. Techniques That Will Boost Your Efforts

20. Optimizing the Content You Write

23. Link Building Power Tips for Bloggers
● Connect with PR types to support book, film, and music launches
○ Offer to use your platform to help promote
● Do interviews (email, live video, phone recording, etc)
○ Promote heavily on social media with @mentions
○ Post (non-spammy) links on user-driven sites (i.e. Wikipedia)
● Do reviews (also good for using affiliate links to sell)
○ Promote heavily on social media with @mentions and hashtags
○ Post links on user-driven sites (i.e. IMDB)

25. Q+A