THE FUTURE OF RETAIL: 2014

BI Intelligence
BI IntelligenceBI Intelligence
THE FUTURE OF RETAIL: 2014
BI Intelligence
IsThis How People Really LikeTo Shop?
Image: Reuters
OrThis?
Images: Kim Bhasin / Business Insider
Let’s Face It —The Old Retail Model Is Dying
Image: Brian Sozzi / Belus Capital Advisors
Fast
Image: Nicholas Eckhart
Hundreds Of Retail Stores Are Closing
Because Store Sales AreTanking
Holiday Quarters Have BeenTerrible For Physical Retail
Where Are Shoppers Going?
Online!
We Are Here
“We’re in the midst of a profound
structural shift from physical to digital
retail ... it’s happening faster than I could
have imagined. ”
— Jeff Jordan, partner at
Andreessen Horowitz, January
2014
E-Commerce Is Driving Nearly All Retail Growth In US
1 In 20 Retail Dollars Are Already Online
Mobile Is Also Gaining Fast
‘New Retail’ Is Nearly EqualTo Old Guard In MarketValue
Venture Capital Is Cashing In
Amazon Continues GrowingVery Quickly
But Other Retailers Are Also Growing Online Sales
Amazon Got Started With Media Sales
Amazon Is Now ~14% Of All E-Commerce
The Signs Are Clear —
E-Commerce Is Booming.
Shippers Were Overwhelmed By
The MassiveVolume Of
E-Commerce Orders Over Christmas 2013
Images, Right: Reuters
TheTop Categories — Electronics, Media, Clothing
Let’s Look At Some Of The Retail
Categories Individually
ELECTRONICS
Image: Reuters
Best Buy IsVulnerable. 85% Of Sales From Electronics.
Best Buy Offline Sales Plummeted 15% LastYear
BI Intelligence Estimate
All Of Best Buy’s Growth Is Online
BI Intelligence Estimate
Amazon Was Once SmallerThan Best Buy. Not Anymore.
Amazon
Already
1.7X Best
Buy
MEDIA
Image: Reuters
Media Is StillTheTop E-Commerce Category ~$25 Billion
Media Sales Are Going Digital
Benefiting Apple And Amazon
CLOTHING AND ACCESSORIES
Image: Reuters
MoreThan 13% Of All Clothing Sales Now Occur Online
J.C. Penney IsVulnerable. 83% Of Its Business Is Clothing
And Accessories.
In-Store Sales At J.C. Penney Declined 10% LastYear
BI Intelligence Estimate
Online Is Growing, But Overall J.C. Penney Still InThe Red
BI Intelligence Estimate
Gap Has Done Better
BI Intelligence Estimates
16% OfThe Gap’sTotal Retail Sales Are Now Online
BI Intelligence Estimates
HOME AND FURNITURE
Image: Reuters
15% Of All Furniture Sales Now Occur Online
Helping FuelThe Rise Of Home Goods Online Retailers
FOOD AND BEVERAGE
Image: Reuters
For Groceries, Online Sales Are Still A Blip
DespiteThe Early Efforts Of Amazon And Others
Image: Reuters
What AboutThe
‘Everything Retailer,’ Wal-Mart?
Image: Reuters
Some Perspective. Wal-Mart Is Still Much Bigger
Than Amazon.
Wal-Mart’s Advantage Is Still In Physical Retail
Wal-Mart still has 4,100 stores within five
miles of two-thirds of the U.S. population —
The Wall Street Journal, October 2013
Online Is Still Just 2% Of Walmart’sTotal Sales
BI Intelligence Estimates
But Sales Growth Is Coming From Online
BI Intelligence Estimates
And Walmart Is Investing In Social And MobileTech R&D
Retail Is About Offering PeopleThe Services
And ProductsTheyWant — OnThe Devices
And MediaThey Use
Image: Amazon
The Web
52% of all retail
sales areWeb-
influenced
Smartphones AndTablets
Especially iPhones And iPads. ~75% OfTraffic.
iPad
iPhone
Android Phone
Android Tablet
Other
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013
Source: Monetate
Ecommerce Website Traffic By Mobile Pla orm
Mobile Is Now ¼ Of All E-CommerceTraffic …
PC
Tablet
Smartphone
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013
Source: Monetate
Ecommerce Website Traffic By Device
0
20
40
60
80
100
120
140
160
Am
azon
eBay
W
al-M
art
Apple
Target
BestBuy
The
Hom
e
Depot
Ticketm
aster
Etsy
Low
es
(Millions)
Source: comScore
Leading Retailers' Digital Audience Popula on
By Device
Desktop Only Desktop + Mobile Mobile Only
Retailers Are Finding Huge Audiences On Mobile …
… And On Social Networks
What DoToday’s Customers Want?
Image: Amazon
They Want Price And Convenience
Convenience
Price
AndThey Want Individualized Services And Offers
They WantTo BuyThings On Mobile! PayPal Does
~$30 Billion In MobileTransactions
PayPal Mobile
Braintree Mobile*
$0
$5
$10
$15
$20
$25
$30
$35
2008 2009 2010 2011 2012 2013
U.S.DollarsInBillions
*PayPal counted a small por on of Braintree's transac on volume as its own in the last 12 days of Q4 2013.
Source: PayPal
PayPal Mobile Transac on Volume
(Including Braintree 2013)
PayPal purchased Braintree in late 2013.
Starbucks Payments App Does It All
Images: Starbucks AndSquare
Which Is Why It Is So Successful: $1 Billion In Annual
Volume!
The ShiftTo Online Retail Is Global
Image: Reuters
Alibaba Drives $157 Billion In Gross MerchandiseValue
China’s JD.Com Saw Sales Boom LastYear
Mobile Will Account Of 15% Of Chinese E-Commerce Sales
E-Commerce IsTaking Off In India,Too
Henry Blodget
CEO & Editor-in-Chief
Tony Danova, Research Analyst
Marcelo Ballvé, Editorial Director
BI Intelligence is a subscription service from Business Insider
that provides in-depth insight, data, and analysis of digital industries.
More info at intelligence.businessinsider.com
Cooper Smith, Research Analyst
John Heggestuen, Research Analyst
Emily Adler, Senior Research Editor
Mark Hoelzel, Research Analyst
1 von 69

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THE FUTURE OF RETAIL: 2014