This document discusses celebrity endorsements, including the types (quote testimonials, social media posts, video testimonials), the new face of celebrity endorsement (engaging with customers, taking on titles like investor or creative director), how celebrity endorsements can influence sales and affect both buyers and celebrities. It also touches on the bad sides like changing celebrity images, overexposure, celebrities overshadowing brands, skeptical buyers, and the expense of celebrity fees. Solutions are to monitor celebrity images and avoid overusing them.

2. 1. What is celebrity endorsement
2. Types of celebrity endorsement
3. New face of celebrity endorsement
4. How can celebrity influence sales
5. How does it affect the buyer
6. How does it affect the celebrity
7. Bad side and solution
8. Conclusion

8. Quote Testimonial
As the name suggests, these are testimonials simply pull a quote
directly from a customer.

9. Social Media Posts
With the popularity of social media,
getting customer testimonials is
extremely convenient.
All you have to do is pull screenshots from
a Facebook post or a Twitter update, and
you have instant proof that your customers
love your products.

10. Video Testimonials
Video testimonials have quickly gained popularity in recent years, and it’s
become easier than ever to create and publish videos on your website.
The great thing about video testimonials is that they really stand out and
make a big impression

11. Business and Hotel Management School (BHMS) is
one of the world's leading hospitality schools, located
in the heart of Lucerne, a vibrant and beautiful city in
Switzerland.
BHMS Video
https://www.youtube.com/watch?v=f92_WQ7Seww

12. Imported
The celebrity performs a role known to the audience.

13. Invented
The celebrity plays a new, original role.

14. Harnessed
The celebrity's image is integrated with the ad's storyline

15. The new face of celebrity endorsement
-Celebrities are encouraged to engage with
the firm’s customers in other ways such as
Facebook and Twitter.
- Now, a trend of celebrities, when
becoming the spokesperson or “face” of a
brand, taking on titles like investors,
creative directors, and advisors that imply a
much deeper level of involvement.
-Justin Timberlake is the creative director
of golf brand Callaway.

24. Video Jo Wilfried Songa
https://www.youtube.com/watch?v=sHibuS0tlGU

27. The Bad Sides & Solutions
•Images change
•Celebrities become overexposed
•Celebrities can overshadow brands
•Buyers can be skeptical.
•The fee for celebrity is expensive.