Nestle Maggi noodles has a wide variety of product offerings including 2-minute noodles in different flavors, vegetable multigrain noodles, atta noodles, and cup formats. The noodles are packaged in distinctive yellow packets with zipped tops for easy pouring and storage. Maggi has been heavily promoted through TV commercials focusing on the mother-child relationship, voiceover campaigns sharing memories of Maggi, and a website for sharing recipes and stories. Samples, gifts, and various package sizes help make Maggi widely available at retail shops in both urban and rural areas across India.
A brand is not developed overnight, it struggles through various factors and rises by implementing various strategies. Hers is success story of one such brand Maggi and the strategies it devices.
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
A brand is not developed overnight, it struggles through various factors and rises by implementing various strategies. Hers is success story of one such brand Maggi and the strategies it devices.
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
This includes our project report for our Marketing course. We had done a lot of study on the instant noodles market in India and Maggi being the unbeaten leader in this category.
It also involves considering 4 hypotheses and market survey for testing these hypotheses. We have used only secondary data. We have tried to mention all our sources also.
Brand Loyalty and Consumer Buying Behaviour towards maggiUtkarsh Verma
A Project on the consumer buying behaviour and brand loyalty towards nestle maggi after the recent ban that it went through,
this project focuses on each aspect of the brand internally and externally to analyse and interpret the results after proper research.
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
This includes our project report for our Marketing course. We had done a lot of study on the instant noodles market in India and Maggi being the unbeaten leader in this category.
It also involves considering 4 hypotheses and market survey for testing these hypotheses. We have used only secondary data. We have tried to mention all our sources also.
Brand Loyalty and Consumer Buying Behaviour towards maggiUtkarsh Verma
A Project on the consumer buying behaviour and brand loyalty towards nestle maggi after the recent ban that it went through,
this project focuses on each aspect of the brand internally and externally to analyse and interpret the results after proper research.
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
In this presentation I have add all types of Marketing done by Maggi
Using various sources like radio ,tv, campaigns, Maggi Band etc
and their Examples
#maggiadds, #maggiamitabachanadd, #maggicampaign, #maggidigitalmarketing, #maggipresentation, #maggisong
This is presentation regarding the Nestle owned brand maggi . This includes company history, brand portfolios, marketing strategy,downfall and market regain strategy and customer emotional relationship with Maggi
1. Marketing Mix of Nestle Maggi noodles.
As we know that in Marketing Mix there is 6p’s namely Product, Place, Price, Promotion,
Pakaging, Procedure.
The marketing mix of Nestle Maggi noodles is:
Product- maggi has come up with various products according to the needs of
consumers. Some of them became very popular and some of them were total failure.
The products that passed the test of time are as follows:
MAGGI 2-MINUTE Noodles is one of the largest & most loved snack food brands that
defines the Instant Noodles category in India. It is now available in 5 delectable
flavours: Masala, Chicken, Tricky Tomato, Thrillin Curry & Romantic Capsica.
MAGGI Vegetable Multigrainz Noodles is a product which is a source of
Protein, Calcium and Fibre, and has added vegetables. The inspiration for the
product comes from the growing consumer preference for a healthier lifestyle.
MAGGI Vegetable Atta Noodles is healthy because it is made of wheat flour and has
more real vegetables and is packed with the power of fibres
MAGGI Cuppa Mania is a combination of all the above! In an easy to carry on-the-go
Cup format, MAGGI Cuppa Mania comes in two variants – Masala Yo! And Chilly Chow
Yo.
Packaging- Maggi is packed in the yellow packets. The tip of the packet is zipped so
that the contents can easily be spilled without wasting it. It has solved the problem
of storage.
The thickness of packets is increased so that the contents can be easily
poured without much wastage.
Promotion- Over the years maggi became a integral part of the Indian household like
other fmcgs like coke or pepsi. TV commercials played an important part in it.
Elements that have stayed constant in any Maggi film include the jingle -- ‘Maggi,
Maggi, Maggi’ in a sing-song voice, the family setting, and the ‘two minutes’
promise, which started off as a USP, but took a backseat eventually.
Maggi has generally stayed away from taking the celebrity endorsement route.
According to Mishra, all ads for the brand usually focus on the mother-child
relationship. “The mother and child are the celebrities for Maggi,”.
Other innovative ads like the maggi voiceover campaign which is a collection of
short vignettes, showcasing consumers’ memories of Maggi just brought maggi
closer to the heart of India.
2. As a part of its promotional drive, Maggi has launched a website, meandmeri.in,
where consumers can upload their Maggi moments and submit their favourite Maggi
recipe. Consumers, whose stories or recipes are a hit with the company, will get a
chance to be featured on Maggi packs or ads.
Apart from the TV commercials they promoted the product by
1.Distributing free samples.
2.Giving gifts on return of empty packets.
3.Dry sampling-distributing Maggi packets
4. wet sampling - distributing cooked Maggi.
5.Availability in different packages 50gm,100gm,200gm,etc.. and
6.Effective Tagline Communication.
Place- Nestle Maggi noodles has being started by nestle in India. Nestle Maggi
noodles is famous not only in urban areas but also in rural areas. It is rightly available
at number of retail shops and malls so that consumers can easily purchase the
product without much efforts.