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10 Twitter contest Ideas

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Some latest Twitter contests by brands from various industry. Compilation of the contest summary with best practices that can help achieve maximum engagement.

Veröffentlicht in: Marketing
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10 Twitter contest Ideas

  1. 1. 10 Twitter Brand Contests
  2. 2.  Brand: Zomato  Best Practice:  Clear Messaging  Hashtag that clicks ideas relevant for the brand  Tagging friends increase reach and boost engagement
  3. 3.  Brand: Peter England  Best Practice:  Selection of highly discussed topic, Football  Simple and self explanatory Hashtag  Rules demand continuous tweeting to hold the position hence more engagement
  4. 4.  Brand: Micromax Mobile  Best Practice:  Contest run simultaneously with offline launch  Simple requirement – Guessing the price  Scope of Improvement:  Hashtags in the creative are in uppercase making it difficult to read  Hashtags in contest and winner announcement creative differs
  5. 5.  Brand: Flipkart  Best Practice:  Tempting gratification  Contest aiming at raising awareness  Scope of Improvement:  Too many actions involved for participating Follow, Retweet and Correct answers to 5 questions  Link embedded in tweet takes user to different page resulting into break in user journey
  6. 6.  Brand: SnapDeal  Best Practice:  Leveraging Selfie trend  Uniform contest across platforms  Scope of Improvement:  Gratification not clearly mentioned  Start and end date of not shared
  7. 7.  Brand: Oriflame India  Best Practice:  New concept of recognizing day to day life people as teachers  Well crafted Hashtag  Scope of Improvement:  Sequence of contest rules not aligned  Picture of hamper would have generated interest
  8. 8.  Brand: London Dairy  Best Practice:  Rules mentioned are short and crisp  Hashtag provokes user to tweet wide range of ideas  Creative used in the contest beautifully explains an example expected  Promotes other owned platforms subtly to the audience
  9. 9.  Brand: Mcdonald's India  Best Practice:  Right to taste contest is relevant in the period with election buzz  Enticing gratification for winners  Brand: Kissan  Best Practice:  Short and simple contest  Scope of Improvement:  Setting minimum number of tweets required to win should be eliminated
  10. 10. Do's and don'ts • Keep contest as simple as possible • Hashtag visibility and simplicity both are equally important • Time and topic for contest should go hand in hand • Try to keep interesting prizes to match the current trend • Engage with participants to make them feel important • Boost engagement with promoted tweets and influencer outreach programs • Too many steps might result in drop outs • Complicated rules reduce interest • Incomplete information results in confusion • Too long Hashtag narrows down scope for ideas to tweet • Delay in announcing winners and delivering prizes impacts negatively
  11. 11. Thank You Feedback on bhavnavaja@gmail.com Follow @BhavnaFeeling

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