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KNOWLEDGE MANAGEMENT
IN
BRAND BUILDING AND ADVERTISING
BHAVESHA CHANDRA
D-14
PRN. 15020441071
INDUSLINK TRAINING SERVICES
METTL is a simulator led cloud based online assessment platform to
measure, analyze and improve people skills.
Customers use the Mettl platform for Recruitment (fresher and
lateral), Skill and Competency Tracking and enhancing Training
Effectiveness and have reported excellent improvements in:
 Reducing Hiring Time, Reducing overall Hiring
Costs, Benchmarking and Standardization of workforce, Overall
convenience of test administration
UNIQUE FEATURES OF METTLE
Fully Customizable assessment platform
Hands-on assessments
Automatic invigilation
Actionable analytics
Scalability and Concurrency
Industry Leader and Strong Credentials
STANDARD BRAND BUILDING
ACTIVITIES
Traditional brand building activities used by most
companies are:
 Marketing
 Advertisements
 Digital Marketing
 Client engagement and appropriate feedback
Though effective, these activities offer limited
approach to the objective of brand building as
almost all companies conduct them.
Use Of Knowledge Management by
Induslink
Induslink utilised its explicit and implicit knowledge base
and came up with a modified approach to advertise itself as
a company which rather than selling the concept provides a
solution with a consultative approach.
The company does the following:
Webinars
Case Studies
WEBINARS
The company organises webinars hosting some of the most
respected and reputed HR professionals of leading
companies. These webinars are viewed by HR professionals
of various companies. This showcases the expertise of Mettl
as it shows the scale of operation of the company showing
the top notch clientage of the company and its ability to
conduct the webinars with its stakeholders.
…CONTINUED
These webinars act as an excellent
targeted marketing activity and have
significantly improved the company’s
brand awareness and visibility in the
market.
RECENT WEBINAR ARCHIVES
 Creating Champions of 100 Metres to Run Marathons-
The Adani Way……….by Mr. Manoj K Sharma, Head HR
Adani Power
 Recruitment Best Practices Going Beyond the Norm-
Social First & More……by Mrs. Vandana Telwani, Head
Talent Acquisition Group M
 The Technical Competency Framework- How to
Improve Productivity & Do Away With Conventional
Appraisals…….by Mr. Santosh Panicker, Chief People
Officer Sears
Thankyou 

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Knowledge management

  • 1. KNOWLEDGE MANAGEMENT IN BRAND BUILDING AND ADVERTISING BHAVESHA CHANDRA D-14 PRN. 15020441071
  • 2. INDUSLINK TRAINING SERVICES METTL is a simulator led cloud based online assessment platform to measure, analyze and improve people skills. Customers use the Mettl platform for Recruitment (fresher and lateral), Skill and Competency Tracking and enhancing Training Effectiveness and have reported excellent improvements in:  Reducing Hiring Time, Reducing overall Hiring Costs, Benchmarking and Standardization of workforce, Overall convenience of test administration
  • 3. UNIQUE FEATURES OF METTLE Fully Customizable assessment platform Hands-on assessments Automatic invigilation Actionable analytics Scalability and Concurrency Industry Leader and Strong Credentials
  • 4. STANDARD BRAND BUILDING ACTIVITIES Traditional brand building activities used by most companies are:  Marketing  Advertisements  Digital Marketing  Client engagement and appropriate feedback Though effective, these activities offer limited approach to the objective of brand building as almost all companies conduct them.
  • 5. Use Of Knowledge Management by Induslink Induslink utilised its explicit and implicit knowledge base and came up with a modified approach to advertise itself as a company which rather than selling the concept provides a solution with a consultative approach. The company does the following: Webinars Case Studies
  • 6. WEBINARS The company organises webinars hosting some of the most respected and reputed HR professionals of leading companies. These webinars are viewed by HR professionals of various companies. This showcases the expertise of Mettl as it shows the scale of operation of the company showing the top notch clientage of the company and its ability to conduct the webinars with its stakeholders.
  • 7. …CONTINUED These webinars act as an excellent targeted marketing activity and have significantly improved the company’s brand awareness and visibility in the market.
  • 8. RECENT WEBINAR ARCHIVES  Creating Champions of 100 Metres to Run Marathons- The Adani Way……….by Mr. Manoj K Sharma, Head HR Adani Power  Recruitment Best Practices Going Beyond the Norm- Social First & More……by Mrs. Vandana Telwani, Head Talent Acquisition Group M  The Technical Competency Framework- How to Improve Productivity & Do Away With Conventional Appraisals…….by Mr. Santosh Panicker, Chief People Officer Sears