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INTRODUCTION
• Dairy Milk is a brand of chocolate bar made by
  Cadbury.

• Popular in both the United Kingdom and around ...
Campaigns
• Real Taste of Life


  'Pappu Paas Ho Gaya‘


  'Kuch Meetha Ho Jaye'
Change Perception
• Chocolate treated as Low Fat, High Energy Value

• Tooth Friendly

• Low Sugar

• Fat Free

• Made usi...
Amitabh – A Brand
• Being great image amongst all age groups
  (Old, adult, child).
• Renowned celebrity in both rural as ...
• As per our analysis current campaign “Real
  Taste of Life ” is not very effective.
• It does not connect well with rura...
THANK YOU
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Consumer Behavior Slide 1 Consumer Behavior Slide 2 Consumer Behavior Slide 3 Consumer Behavior Slide 4 Consumer Behavior Slide 5 Consumer Behavior Slide 6
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Consumer Behavior

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Cadbury Case

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Consumer Behavior

  1. 1. INTRODUCTION • Dairy Milk is a brand of chocolate bar made by Cadbury. • Popular in both the United Kingdom and around the world. • Introduced in 1905, but it came to India in 1948. • Dairy milk alone holds 30% value share of the Indian chocolate market. • Main marketing strategy used: Advertisements
  2. 2. Campaigns • Real Taste of Life 'Pappu Paas Ho Gaya‘ 'Kuch Meetha Ho Jaye'
  3. 3. Change Perception • Chocolate treated as Low Fat, High Energy Value • Tooth Friendly • Low Sugar • Fat Free • Made using Highest standard of Hygiene and • Supplementary diet (any time any where..) • Better substitute to adulterated sweats (laddo, gajak, gud)
  4. 4. Amitabh – A Brand • Being great image amongst all age groups (Old, adult, child). • Renowned celebrity in both rural as well as urban areas. • Noncontroversial image globally. • Connects well with all audience.
  5. 5. • As per our analysis current campaign “Real Taste of Life ” is not very effective. • It does not connect well with rural population. • To get involve
  6. 6. THANK YOU

Cadbury Case

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