Graphic design involves visual problem solving using graphical elements and text to communicate information in an engaging way. It plays an integral role in business by helping designers seek attention, boost sales, establish name recognition, and increase profits. Graphic design has a wide scope and can be found in formats like corporate identities, websites, advertisements, posters, brochures, and product packaging. Successful graphic designers have skills in layout, image editing, coloring, and digital painting and can work as graphic designers, layout artists, packaging designers, art directors, and more.