11. Integration is … Content AND Behavior Intended and Unintended Messages Touchpoints Media outlets Synergy Access Stakeholders Spontaneous and Natural Relationships
12. Where do you fit? Content Publics Touchpoints Access Voice
14. An Amazing Race The Race to “Own” the Online Space Current trends Fuzzy Boundary Editorial Decision vs. Purchase Your Point of Differentiation: Knowing Publics Dear PR Agents
15. On the Inside Integration is natural organizational involvement In other words…. You are the organizational Integrators.
16. What does this Mean for you Know Branding, Reputation Know the Roles of Advertising and PR Know Digital Technology Do you Tweet? Do you Blog? Know your Niche The Need for General Specialists