1.
Welcome to Memphis
Friday, September 17, 2010

2.
When is a
Website Not
Enough?
NOW
Friday, September 17, 2010
Blogging 101

3.
Why Isn’t a Website Enough?
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4.
Why Isn’t a Website Enough?
Much of the world has upgraded to Web 2.0.
Friday, September 17, 2010

5.
Why Isn’t a Website Enough?
Much of the world has upgraded to Web 2.0.
What does that mean?
Friday, September 17, 2010

6.
Web 2.0 means ...
It’s not about you anymore.
It’s about your readers.
Your potential clients.
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7.
Businesses With Blogs Get:
• 55% more Web traffic1
• 97% more inbound links2
• 434% more pages indexed 2
1 Mashable.com
2 Hubspot.com
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8.
How Many Blogs?
• 133,000,000 blogs
• 100,000 posts/hour
• 2800 links/minute
Technorati.com
Friday, September 17, 2010

9.
How Many Blogs?
• 133,000,000 blogs
• 4 out of 10 people read blogs
• 100,000 posts/hour
• 8 out of 10 know what they are
• 2800 links/minute
Technorati.com
Friday, September 17, 2010

10.
Blog vs. Website
• Website: You control the message
• Website: Static information
• Website: Offer content and wait
Friday, September 17, 2010

11.
Blog vs. Website
• Website: You control the message
• Blog: You control the some of the message
• Website: Static information
• Blog: Dynamic information
• Website: Offer content and wait
• Blog: User-generated content
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12.
Your Website
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13.
Your Blog
Your Website
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14.
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15.
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16.
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17.
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18.
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19.
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20.
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21.
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22.
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23.
The Blog: Leverage the Power of Web 2.0
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24.
The Blog: Leverage the Power of Web 2.0
• How to make sense of blogs & blogging
• What to do to get ready
• How to get started
• How to engage your readers
• How to measure your success
• Caveats and pitfalls
Friday, September 17, 2010

25.
Untangle: How to Make Sense of Blogs & Blogging
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26.
Blog Basics
• Anatomy of a blog
• Static vs. dynamic content
• RSS feeds
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27.
Anatomy of a Blog
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28.
Post: Dynamic Content
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29.
Page: Static Content
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30.
RSS
Google Reader
Your computer
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31.
RSS
Google Reader
Your computer
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32.
RSS
Google Reader
Your computer
Friday, September 17, 2010

33.
Plug In: Get Ready
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34.
Get Ready
Set Goals
Prepare
Evaluate Your Message
Assess Your Audience
Know Your Resources
Friday, September 17, 2010

35.
Set Goals
• Sell products or services?
• Drive website traffic
• Get feedback on products or
services
• Speaking/book deal
• Provide resources
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36.
Prepare
• Read other blogs
• Organize content
• Write static content
• Assemble team
• Platform and hosting
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37.
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38.
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39.
Evaluate Your Message
• Controversial?
• Tone
• Look/layout
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40.
Assess Your Audience
• Interests
• Educational level
• Solutions to problems
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41.
Know Your Resources
• Geek level
• Available time
• Writing ability
• Passion for blogging and product
• Budget
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42.
Get Ready
Set Goals
Prepare
Evaluate Your Message
Assess Your Audience
Know Your Resources
Friday, September 17, 2010

43.
Flip the Switch: Start Blogging
Friday, September 17, 2010

44.
Content Strategies
• Keywords
• Layout
• Types of posts
• Editorial calendar
• Regular fresh content
• Tags
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45.
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46.
Use Keywords to Brainstorm
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47.
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48.
Long-Tail Keywords
text here
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49.
Magazine-Style Layout
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50.
Three-Column with Two Sidebars
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51.
Types of Posts
• Aggregate from different sources
• Video
• Conference liveblogging
• Commentary on another post
• Opinion
• Lists
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52.
Editorial Calendar
Poll
Post
Comme ntary
Video
List
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53.
Regular Fresh Content
• Google juice
• Keeps readers coming back
• Incorporate keywords
• Incoming links
• Establishes thought leadership
Friday, September 17, 2010

54.
Use Tags
• Use relevant tags
• 5 - 10 is optimal
• Don’t duplicate title & subhead
• Think like reader
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55.
Connect: Engage Your Readers
Friday, September 17, 2010

56.
Comments and Commenting
Yes!
No!
Friday, September 17, 2010

57.
Comment Guidelines
• Always reply to comments
• Moderate comments
• Establish and publish comment policy
• Don’t delete comments
• Prepare for negative feedback
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58.
Measure: Document Your Success
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59.
Is This Thing On?
• Pageviews
• RSS subscriptions
• Alexa rank/Technorati authority
• Inbound links/social shares
• Comments
• Conversions
Friday, September 17, 2010

60.
Don’t Be This Guy: Caveats and Pitfalls
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61.
Caveats
• Be realistic
• Don’t level jump
Friends
• Be present; don’t autopost
• Be authentic
• Monitor
Friday, September 17, 2010

62.
Don’t Get Discouraged
Photo Credit: Julian Mason http://www.flickr.com/photos/meandmyshadow/4552218630/
Friday, September 17, 2010

63.
Sum it Up
• Dynamic, keyword-rich content
• Post regularly
• Engage with readers & other bloggers
• Be authentic
• Monitor
Friday, September 17, 2010

64.
Web
bethgsanders.com
Email
Thanks
bgs@bethgsanders.com
Twi er
@bethgsanders Y’all!
Friday, September 17, 2010