1.
Missed opportunities:
cause for regret in
the future?

2.
Telecom
industry is
changing

3.
Could you imagine few years ago?

4.
Could you imagine few years ago?
Finland makes 1Mb broadband
access a legal right

5.
Could you imagine few years ago?
Free 3G Global wireless coverage
with the Kindle

6.
Could you imagine few years ago?
All you can eat music for €9,99 per
month

7.
Could you imagine few years ago?
Smartphones with today’s
capabilities and data plans.

8.
The Future

9.
“The art of prophecy is very difficult -
especially with respect to the future.”
Mark Twain

10.
The future
20 years ago,
by Apple

11.
Portable Device
Touchscreen
w/ video camera
The future
20 years ago,
by Apple

12.
Internet
Videoconference
Online collaboration
The future
20 years ago,
by Apple

13.
Pen drive or diskettes
Wireless printing
The future
20 years ago,
by Apple

14.
Which services will be the most important
drivers of revenues in mobile telecoms
services in the next five years?
Gaming
Music
VoIP
Legacy or traditional voice services
Mobile TV
Location-Based and mapping services
Social Media
Email and messaging
Web Browsing
Other

15.
Which services will be the most important
drivers of revenues in mobile telecoms
services in the next five years?
Source: The Economist. The Mobile Data Challenge. February 2010

16.
My view of the future

17.
Data traffic avalanche
Source: Morgan Stanley

18.
Data traffic avalanche
4G

19.
Data traffic avalanche
The end of unlimited data plans

20.
Data traffic avalanche
Streaming Age

21.
Data traffic avalanche
Cloud Computing

22.
Internet of things
Source: Ericsson.
Photo Credit: The Economist

23.
APIs everywhere

24.
The rise and fall of mobile apps

25.
Save your money,
Grandma!
New business model I can download
the song for free!

26.
New business model
Mobile Payments

27.
New business model
Content

28.
New business model
Mobile Marketing
2020

29.
Conclusions

30.
How you can take
advantage of these
opportunities?

31.
THANKS!
Alberto Benbunan
Founder and Managing Director
Mobile Dreams Factory
Academic Director at Master in Digital Marketing
IE Business School
alberto@mobiledreams.mobi
abenbunan@faculty.ie.edu
Twitter: @betobetico
Inspired by 2010 Telecom Megatrends Presentation by Sylvain Lamblot