1. Launching a Galactic
Social Media Empire
www.nasa.gov
@BethBeck
Public Outreach Manager
NASA Human Exploration and Operations

2. Launching a Galactic Social Media Empire
We launch things.
We invite you to join us.
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3. Launching a Galactic Social Media Empire
We let know know what’s “up”…
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4. Launching a Galactic Social Media Empire
And, you come along for the ride!!
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5. Launching a Galactic Social Media Empire
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6. Launching a Galactic Social Media Empire
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8. Launching a Galactic Social Media Empire
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9. Launching a Galactic Social Media Empire
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11. Launching a Galactic Social Media Empire
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12. Launching a Galactic Social Media Empire
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18. Launching a Galactic Social Media Empire
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24. Launching a Galactic Social Media Empire
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25. Launching a Galactic Social Media Empire
We’ve come SUCH a long way from our 1st tweet from space: STS-125!!
NASA’s 1st Twitternaut.
.
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26. Launching a Galactic Social Media Empire
How do YOU launch a GALACTIC social media empire?
1. Know your coolness factor.
• Everyone has something unique and wonderful to share.
• Take the time to figure it out.
2. Know the community you want to engage with.
• Learn to speak their language.
3. If you don’t have an niche community, create one.
• Go where they are.
• Find what they care about.
• Connect the dots.
4. Make it easy for your community to love you.
• Give your them back stage passes.
• Let them create their own experiences.
• Get them SO jazzed they overflow into all their networks.
5. If you find something doesn’t work, try something else.
• It’s really ok to experiment. It’s YOUR empire, after all.
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27. Launching a Galactic Social Media Empire
How do you GROW your GALACTIC social media empire?
Be relevant.
Be authentic.
Be unique.
Be innovative.
Be humble.
Above all, have FUN. If you’re not enjoying yourself, neither will we.
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28. Launching a Galactic Social Media Empire
The Galactic Social Media Empire: it’s not about what you get, but what you give.
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29. Launching a Galactic Social Media Empire
Always be looking forward. Tomorrow offers SO many possibilities.
“One must learn by doing the thing, for though you think you know it,
you have no certainty until you try.” -- Sophocles, 400 B.C.
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30. Launching a Galactic Social Media Empire
Farewell, dear Discovery. You served us well!
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31. National Aeronautics and Space Administration Your Title Here 31