Best Practices: Wireframing - From Vision to Reality

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The live video event discussed best practices for wireframing applications from vision to reality. Joe Chin, CEO of SourcePad and founder of Best Practices, outlined an approach to wireframing including clarifying the vision, using functional comparables from other successful sites, and testing designs. He presented case studies of startups that used wireframing and provided templates and tools for creating basic wireframes. The presentation emphasized that wireframing helps clarify the product vision and allows for customer development at a low cost.

Technology Education

Live Video Event Wed Mar 7
Lunch and Learn 12:10 PM
livestream.com/bestpracticesbusiness

Wireframing your Application : from Vision to Reality
• Problem : Vision w/o a destination
• Why wireframing
• Who should be wireframing
• Approach / Best Practices
• Case Studies
• Tools of Trade
• Tips

Joe Chin
CEO of SourcePad, Founder of Best Practices
Serial entrepreneur, worked with 60+ startups

Meet Joe…
• 4 time founder / CEO
• Raised $20 Million, 2 Exits

• Entrepreneur teacher (60+ companies)

• Opinionated Guy…

Modus Operandi (from SourcePad)

1 Used by the majority of SourcePad clients

Why wireframing?

Clarify

Level of detail --> Cost

1
Open up next level of Cust Development

1 Steve Blank's term

Who should be wireframing?

Tech person
UI / UX Person <--- perhaps (more on this later)

Entrepreneur <--- definitely

Marketing / Sales

Entrepreneur "I'm not technical"

Fact 1:
Wireframing is not a technical chore

Fact 2:
A lot easier than learning how to program

What is wireframing?

Sketch - NOT beautiful

Focus on functionality
Aesthetics as it affects usability

The 20-second wireframe

Link: http://bit.ly/yBzAok

Approach / Best Practices

KISS

Functional Comparables

Test Test & Test (or at least Zen)

Side Note: How is this different
from hiring UI/UX

• UI/UX are professionals

Side Note: How is this different
from hiring UI/UX

• Testing is the rising tide that lifts all

Side Note: How is this different
from hiring UI/UX

• UI/UX can be great
- if you have the $$
- if you can find a good one (they are rare)
BTW - if they don't mention testing --> run!

Functional Comparables

Similar functions (not competitive)

Successful sites
- Have overcome usability
- Have set conventions

Case Study : GoodAdvice

Premise: Allow entrepreneurs to
communicate with their advisors

Functional comparables
Blogs -- Posting
Facebook -- Comments
Yammer -- Notifications

Case Study : GoodAdvice
Wireframe : Main functionality page

Case Study : GoodAdvice
Comparable : Wordpress blog

Case Study : GoodAdvice
Comparable : commenting function

Case Study : GoodAdvice
Comparable : Facebook commenting

Case Study : GoodAdvice
Wireframe : Email reminder

Case Study : GoodAdvice
Comparable : Yammer Email reminder

Case Study : Participame
Premise: Web marketplace for Mexico

Main functional comparable: xyz.com
Successful, fast-growing

Case Study : Participame
Wireframe: Fastest way possible

Case Study : Venuedex
Premise: Marketplace for venues
Artistry: not high

Wireframes: awesome

Case Study : Venuedex
Main page wireframe

Sponsor
We build ideas

Web Mobile RoR iPhone Android

Testing (quick note)
User testing covered in previous BP
Slidedeck: http://bit.ly/yIG1Fn

Video Playback : http://bit.ly/A0Y52z

Dont Make me Think? - Steve Krug

Zen

Clear your mind - take on use case

Go away and come back, early
morning

Other person (partner, co-worker)

Not as good as testing - but better than nothing
Not everyone can do this (most can't)

Tools of the Trade
Google docs, Balsamiq, paper & pen
Google doc templates
Home page: http://bit.ly/A2XU9m
Blue home page: http://bit.ly/x1anjo
Product page: http://bit.ly/wu27LA

iPhone Home: http://bit.ly/x4M0VA
iPhone Detail: http://bit.ly/x5CWyq

Functional comparable template
http://bit.ly/z6bJ7U

Important Tips
KISS

Remember - doesn't have to be pretty

Put in the work / effort and JUST DO IT !

Happy Wireframing !
http://bit.ly/wuv3vp (sign-up for notices on events)

If you like this event, PLEASE tell others
(email,tweet,blog)
"Creating a New Market "
Wed Mar 28 @ NYU 44 West Fourth Street, Room #1-70
Jared Hecht: Co-founder GroupMe (sold for $50 mil to Skype)
Ben Lerer: Co-founder/CEO Thrillist.com, (3 mil subscribers, $40 mil rev)
Register: http://www.eventbrite.com/event/3099126571

we build ideas

Web Mobile RoR iPhone Android
Site: sourcepad.com Email: info@sourcepad.com

This slide deck: http://bit.ly/yelXxj

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Best Practices: Wireframing - From Vision to Reality

1. Live Video Event Wed Mar 7 Lunch and Learn 12:10 PM livestream.com/bestpracticesbusiness Wireframing your Application : from Vision to Reality • Problem : Vision w/o a destination • Why wireframing • Who should be wireframing • Approach / Best Practices • Case Studies • Tools of Trade • Tips Joe Chin CEO of SourcePad, Founder of Best Practices Serial entrepreneur, worked with 60+ startups

2. Meet Joe… • 4 time founder / CEO • Raised $20 Million, 2 Exits • Entrepreneur teacher (60+ companies) • Opinionated Guy…

3. Vision --> ?

4. Modus Operandi (from SourcePad) 1 Used by the majority of SourcePad clients

5. Why wireframing? Clarify Level of detail --> Cost 1 Open up next level of Cust Development 1 Steve Blank's term

6. Who should be wireframing? Tech person UI / UX Person <--- perhaps (more on this later) Entrepreneur <--- definitely Marketing / Sales

7. Entrepreneur "I'm not technical" Fact 1: Wireframing is not a technical chore Fact 2: A lot easier than learning how to program

8. What is wireframing? Sketch - NOT beautiful Focus on functionality Aesthetics as it affects usability

9. The 20-second wireframe

10. The 20-second wireframe Link: http://bit.ly/yBzAok

11. Approach / Best Practices KISS Functional Comparables Test Test & Test (or at least Zen)

12. Side Note: How is this different from hiring UI/UX • UI/UX are professionals

13. Side Note: How is this different from hiring UI/UX • Testing is the rising tide that lifts all

14. Side Note: How is this different from hiring UI/UX • UI/UX can be great - if you have the $$ - if you can find a good one (they are rare) BTW - if they don't mention testing --> run!

15. Functional Comparables Similar functions (not competitive) Successful sites - Have overcome usability - Have set conventions

16. Case Study : GoodAdvice Premise: Allow entrepreneurs to communicate with their advisors Functional comparables Blogs -- Posting Facebook -- Comments Yammer -- Notifications

17. Case Study : GoodAdvice Wireframe : Main functionality page

18. Case Study : GoodAdvice Comparable : Wordpress blog

19. Case Study : GoodAdvice Comparable : commenting function

20. Case Study : GoodAdvice Comparable : Facebook commenting

21. Case Study : GoodAdvice Wireframe : Email reminder

22. Case Study : GoodAdvice Comparable : Yammer Email reminder

23. Case Study : Participame Premise: Web marketplace for Mexico Main functional comparable: xyz.com Successful, fast-growing

24. Case Study : Participame Wireframe: Fastest way possible

25. Case Study : Venuedex Premise: Marketplace for venues Artistry: not high Wireframes: awesome

26. Case Study : Venuedex Main page wireframe

27. Sponsor We build ideas Web Mobile RoR iPhone Android

28. Testing (quick note) User testing covered in previous BP Slidedeck: http://bit.ly/yIG1Fn Video Playback : http://bit.ly/A0Y52z Dont Make me Think? - Steve Krug

29. Zen Clear your mind - take on use case Go away and come back, early morning Other person (partner, co-worker) Not as good as testing - but better than nothing Not everyone can do this (most can't)

30. Tools of the Trade Google docs, Balsamiq, paper & pen Google doc templates Home page: http://bit.ly/A2XU9m Blue home page: http://bit.ly/x1anjo Product page: http://bit.ly/wu27LA iPhone Home: http://bit.ly/x4M0VA iPhone Detail: http://bit.ly/x5CWyq Functional comparable template http://bit.ly/z6bJ7U

31. Important Tips KISS Remember - doesn't have to be pretty Put in the work / effort and JUST DO IT !

32. Happy Wireframing ! http://bit.ly/wuv3vp (sign-up for notices on events) If you like this event, PLEASE tell others (email,tweet,blog) "Creating a New Market " Wed Mar 28 @ NYU 44 West Fourth Street, Room #1-70 Jared Hecht: Co-founder GroupMe (sold for $50 mil to Skype) Ben Lerer: Co-founder/CEO Thrillist.com, (3 mil subscribers, $40 mil rev) Register: http://www.eventbrite.com/event/3099126571 we build ideas Web Mobile RoR iPhone Android Site: sourcepad.com Email: info@sourcepad.com This slide deck: http://bit.ly/yelXxj

Best Practices: Wireframing - From Vision to Reality

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