Blogging for Your Business - Why you are doing it wrong and how to do it right!

1. Business
Blogging
Why You Are Doing It
Wrong and How to
Do It Right
Bess Auer
GottaGetBlogging.com

2. FLBlogCon Blog Talk TV
GottaGetBlogging Florida Swim Network

3. @Bess_Auer
Because “he” told you to…
To post once and forget it…
A place to put content
nobody will ever read…
No plan to drive traffic
to it…
4 Reasons NOT
To Have a Blog

4. Raise SEO
Increase
Authority
Showcase
your company
Create content
to share
4 Reasons to
Have a Blog

5. Become a source of
useful information
@Bess_Auer

6. Content is King
Who is your
audience?
@Bess_Auer

7. Content is King
NOT a magazine or book

8. Content is King
55% of visitors
spend less than
15 seconds
on your site

10. Content is King

11. Content is King
@Bess_Auer

12. Content is King - Repurpose it!
1) Video
2) Written blog post
3) Bulleted blog post
4) Meme
5) Motivational graphic
6) Podcast
7) #tbt post

13. Sharing is Queen
@Bess_Auer

14. Sharing is Queen
@Bess_Auer

15. Don’t just tweet to be
tweeting.
Don’t just post to be
posting.
Sharing is Queen

16. • Craft for all channels
• Size of the text/images
THINK MOBILE
Sharing is Queen

18. 612 x 612 px

19. Apps:
Facebook
Instagram
Twitter
Snapchat
Email
Browser:
Facebook
Banner ads
Blog posts
Pinterest
Email
Apps &
Browser:
Reading of
longer posts -
digital fold is
key

20. Leading authorities in your industry
Influencers are Mandatory
People who are passionate about your products/
services
Bloggers
whose readers
would be
interested in
your products
or services
@Bess_Auer

21. • Approve other accounts to RT
• 10 -1 Rule
• SEO and Google
X

22. Facebook Best Practices:
Posting strategy - look at what’s
working for your industry!
Graphics are always better!
Double post your videos.
Boost on occasion.

23. Working with Bloggers
Press releases won’t work
Friend on social media first
Make sure you are a good fit
Don’t expect anything for free

24. Messaging:
• Can’t be too long
• Think tweet/hashtag

25. Use discount code ucfincubator
for 25% off your ticket.
Good through July 24th.

26. Questions?
@Bess_Auer
GottaGetBlogging.com