As global internet access has grown dramatically in recent years, global expansion is where the biggest opportunity lies. The opportunities to learn from these emerging markets & users have never been greater. In this keynote I offer perspectives on how: Companies can some from anywhere – from Sweden or Nigeria Ideas & Opportunties are everywhere – if you know where to look you can be inspired be them, learn and build on them. Examples from Korea, Nigeria, Ghana, Kenya and Egypt. With guest speaker Perihan Abou-Zei, co-founder of Qabila Media Productions and recipient of Best Female Entrepreneur in the Arab region from MIT Enterprise Forum. So where are you looking - are you harvesting the global digital opportunities?

1. Webbdagarna 2014: Global opportunities
Beata Wickbom @beataw
Long version with links and
suggested reading

2. Companies can some from anywhere.
Ideas & opportunties are everywhere.
Where are you looking?

3. http://www.dagensps.se/artiklar/kronikor/ulf-bergmark/2008/09/03/27138060/index.xml#sthash.pPYxP619.dpuf

4. Beata @beataw
Perihan @perihanA
Slideshare.net/beson

5. http://www.businessinsider.com/a-global-social-media-census-2013-10

6. 86% of
Facebook
users are
outside the
US

7. Sources: Facebook, Socialbakers, Google, Wikipedia, Quantcast

8. Nearly 25%
of LinkedIn
users are in
India

9. Saudi
Arabia has
most YouTube
views/
capita

10. YouTube #2

11. ”Today,
the simple truth is that great
companies can come from
anywhere.”
http://www.ft.com/intl/cms/s/
0/156569c4-6c06-11e3-85b1-00144feabdc0.html

12. 17 year
old Brit
launces global
app in a
month
http://www.theguardian.com/technology/2013/mar/25/summly-sold-yahoo-teenage-creator?guni=Article:in
%20body%20link
http://www.ft.com/intl/cms/s/0/3904bc10-28d5-11e2-b92c-00144feabdc0.html#axzz2wGiY57vI

13. Crowdsourced
traffic update
app

14. Emerging
market
opportunities

16. http://www.humanipo.com/news/34013/uber-exploring-m-pesa-payment-integration-for-nairobi-service/

17. Global pool of
great ideas
http://www.humanipo.com/news/40879/gautrain-tracking-app-unveiled/

18. Nov 2013
http://www.businessinsider.com/map-global-social-media-competition-2013-12#ixzz2vupXEmrD

19. http://online.wsj.com/news/articles/SB10001424052702304834704579405232330645204

20. Follow the
pioneers

21. ”Europe is a testing
ground for bigger moves in
other markets”
Marc Samwer
http://techcrunch.com/2013/07/16/rocket-internet-raises-500m-from-kinnevik-and-access-plans-more-e-commerce-in-emerging-markets/

23. http://techcrunch.com/2013/10/28/rocket-internets-marc-samwer-on-
cloning-we-make-business-models-better-because-we-localize-them/

25. http://www.techinasia.com/flipkart-next-day-delivery/

26. Adopt to
local user
behavior

27. http://digitalmedia.strategyeye.com/article/pcmSk2ybwoI/2012/11/14/spotify_investor_points_to_emerging_markets_and_new_sectors_/

28. m-medicine

29. http://www.impatientoptimists.org/Posts/2013/11/
How-a-Modern-Library-Keeps-Mothers-Healthy-in-Rural-Ghana

31. Financial
services

32. http://www.businessweek.com/articles/2013-03-06/what-africa-can-teach-us-
about-the-future-of-banking

34. https://www.youtube.com/watch?v=WGUpIBeDH-M

35. m-learning

38. €2 bn on home tutoring/
year in Egypt*.
* Source: CAPMAS 2013

40. Local
content is
King Kong

44. >6#billion#hours#watched#a#month#
100#hours#uploaded#every#minute#
80%#of#traf<ic#from#outside#the#US#

46. https://www.youtube.com/watch?v=5uDU7k16tIw

47. The$Power$of$the$
Crowd$–$The$Square$
Net3lix’s$1st$Oscar$
Nomination$

50. Beata @beataw
Perihan @perihanA

51. Further reading

54. http://www.attractchina.com/blog/understanding-social-media-china/

55. http://www.humanipo.com/

56. http://techy-africa.com/