1.
YEAR
OF
THE PIG
FESTIVAL DATES
1-15 February 2019
FESTIVAL LOCATIONS
Venice (target of 8 events) - VCNY™
Padova (target of 1 event) - Innovation Italy-China
Treviso (target of 1 event) - Tourism Marketing Conference
PROJECT COORDINATION
AND EVENT MANAGEMENT
B-sm@rk​ Ltd
RESEARCH PARTNER
CISET - Centro Internazionale di Studi sulla Economia del Turismo

2.
VCNY™​​ stands for Venice
Chinese New Year™ but also Veneto
Chinese New Year™,
since the project aims to involve all the
Veneto Region main cities and local
municipalities
in the programme.
Venice is the key location of the festival,
but also Padova and Treviso will be part
of the 2019 programme with events in
the period 1-15 February.

3.
FESTIVAL
CONCEPT
TOURISM CULTURE BUSINESS

4.
The focus is on Chinese tourists
travelling to Europe, Veneto
and Venice during the CNY
(both from mainland China
and EU Countries).
Also international tourists are
of high interest as target, so the festival
will speak at least three languages:
Chinese, English,
and Italian.
TOURISM
FESTIVAL
CONCEPT

5.
It is a key driver of Chinese outbound
tourism, especially for FIT (Free
Independent Travellers).
The festival programme will focus on the
nexus of Venetian
and Chinese culture proposing content
like: concerts, readings, Chinese culture
workshops, traditional art performances..
CULTURE
FESTIVAL
CONCEPT

6.
The project will develop
B2B/B2C connections between Veneto
companies and Chinese companies,
Italian brands and Chinese consumers,
through
brand activation, sponsored
content/events, digital communication
and PRs.
BUSINESS
FESTIVAL
CONCEPT

7.
PROGRAMME
HIGHLIGHTS
Each year the zodiac animal makes for great
programming inspiration.
The Pig, which is the twelfth in the 12-year cycle
of Chinese zodiac signs, should be at the heart
of the 2019 programme.
Each zodiac animal represents a various characteristics.
The Pig has been regarded as a symbol of wealth and their
chubby faces and big ears are thought to be signs
of fortune.
Incorporating these fun and quirky characteristics
of the zodiac animal provides the festival programme
with interesting strands for development in terms
of workshops and activities.

8.
THREE KEY
TYPESOF EVENT
VCNY™ programme aims to cover three key type of events which appeal
both to the Chinese and International tourism community:
Celebration & Ceremonial Events
Bringing to the fore Chinese New Year traditions
Cultural Events
Showcasing the best of Veneto & Chinese Art and Performers to include fusion
events and exchanges
Business & Networking Events

9.
Spectacle based events inspired by
Chinese traditions and folklore:​​
e.g. CNY parade, the ubiquitous lion
& dragon dancing, drumming,
martial arts, etc.
This part of the programme will be
developed in partnership with
one or more Italian-Chinese
organization/
cultural associations.
#FOLKLORE #PARADE #SQUAREDANCING
OUTDOOR
PROGRAMME
HIGHLIGHTS

10.
GALA
EVENTS
INDOOR
PROGRAMME
HIGHLIGHTS
#MUSIC #FOOD
Gala concert VCNY™ in a unique
Venetian venue: a special gala night
with wine tasting combined with
Chinese traditional music and the
performance of an Italian music artist.
VIP buffet with wine tasting available.
Event partner: VenetoJazz
Gala dinner VCNY™: ​​Michelin star chef
from will design the food experience for
some hundred guests in a unique Venetian
palace.
Event partner: (TBC)

11.
PARTNERSHIP
EVENTS
by VCNY™
sponsors
INDOOR
PROGRAMME
HIGHLIGHTS
#MUSIC #CONFERENCE
Jazz & wine: 3 unique jazz nights in
landmark hotels of Venice featured by
Italian top wine producers, wine tasting,
Italian and Chinese jazz live music.
Event partner: AVA (Associazione
Albergatori Venezia), UpMusic
Tourism and luxury conference: an
academic and business oriented
conference with speakers from the Italian
luxury industry.
Event partner: CISET, CFA Alumni

12.
PARTNERSHIP
EVENTS
by VCNY™
sponsors
INDOOR
PROGRAMME
HIGHLIGHTS
#ART #BUSINESS
VCNY™ contemporary art:
a circuit of galleries in Venice proposing
events and vernissages on occasion of
Venice CNY.
Event partner:
Marignana Arte
Innovation Italy-China:
From Marco Polo to Augmented Reality
Exponential Technologies beyond the Silk
& Belt Road.
Event partner:
PARADIGMA

13.
PARTNERSHIP
EVENTS
by VCNY™
sponsors
INDOOR
PROGRAMME
HIGHLIGHTS
#DIGITAL #COMMERCE
Digital marketing workshop:
how to engage with Chinese users
through Chinese media platforms.
Event partner:
Emerald Media
Chinese e-commerce and mobile
payments: how to attract Chinese tourists
through smart mobile payment solutions.
Event partner:
SilkPay

14.
PARTNERSHIP
EVENTS
by VCNY™
sponsors
INDOOR
PROGRAMME
HIGHLIGHTS
#SPORT ... more partners
events to be added.
Football and China:​​ ​​
a B2B sport and business event to
discuss and network around the
projects ongoing between Italy and
China in sport business and football.
Event partner: TBC

15.
VCNY™
TRAVEL EXPERIENCES
VCNY™ will develop a serie of travel experiences to
combing the CNY programme and the beauty, the
culture and the business of the Region.
● OUTDOOR: VCNY plus Dolomites skiing;
● CULTURE: VCNY plus Veneto cultural cities
of Padova, Treviso and Verona;
● WINE & FOOD: VCNY plus tasting in the
Prosecco region;
● ITALIAN ARTISANS: VCNY plus visit to
luxury atelier of Veneto for shoes, clothes,
accessories and shopping.

16.
There will be an institutional and
private sponsorship approach,
targeting two public main sponsors
and two private main sponsors.
A number of private gold, platinum,
diamond sponsors will be invited to
join based on the schedule at the
side:
SPONSORSHIPS/PARTNERSHIPS
GOLD
€5,000.00
PLATINUM
€10,000.00
DIAMOND
€15,000.00
ON LINE
Vcny.it home/sponsor page
Social media (Europe)
Social media (CN)
CN campaign (Alipay.)
E-shop listing
Newsletter
OFFLINE
Brochure
VCNY™ book
PR Italy
PR China
EVENTS
Gala dinner sponsor
Gala concert sponsor
Brand activation onsite/online
Company presentation at gala events
(TBD) (TBD)
(TBD)
(TBD)
sponsor page 1/2 page full page

17.
REASONS TO PARTNER
AND SPONSOR VCNY™
* Associate your brand with the iconic city of Venice and
a colourful and joyous celebration of communities.
* Gain unique access to brand-sensitive Chinese audience.
China is the largest market for luxury brands,
accounting for approximately 47% of global sales.
* Create memorable experiences for staff and stakeholders
through collaboration on tailored festival events.
* Forge stronger links with China and Chinese
communities as we look forward to
direct flights between Venice < > China in 2019.

18.
PROJECT PARTNERS
& ROLES
B-sm@rk​​ Ltd – project leader, coordination and event management
CISET – public funding, research and tourism content, media partner
Confucio Institute Venice – media partner and funding
ChinaEU - China/Italy institutional relations and media partner
Associazione CaFoscari Alumni – media partner, business content
Angelini design – graphic and visual communication
Upmusic – music art direction Jazz&Wine
VenetoJazz - Gala concert partner, media partner
Marignana Arte - VCNY™ contemporary
AVA ​​(Associazione Veneziana Albergatori) – media partner and hospitality
PGC ​​(Peggy Guggenheim Collection) – media partner and cultural content
TheVeniceTravelGuide - VCNY™ travel experiences
Emerald Media – Chinese social media and digital marketing
Silkpay – Chinese mobile payments and communication
VCNY™ is a project supported by :
● Regione Veneto - The Land of Venice

19.
THANK YOU
B-sm@rk Ltd
Nicola Farronato _ nf@b-smark.com _ 0039 345 8492073