Behailu shiferaw
11
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Personal Information
Unternehmen/Arbeitsplatz
London, United Kingdom United Kingdom
Beruf
Marketing Analytics , Insight & Optimisation Manager
Webseite
http://www.ethionigd.com
Info
• Big Data science certified , data scientist enablement(DSE)
• Business forecasting: Proven ability to analyze complicated data for effective planning
• Customer Analytics - Manage the analytics in various projects in order to provide insights across the customers’ lifetime journey. Micro segmentation and propensity models to optimize retention (churn) rates identify cross/up sell opportunities and evaluate Customer Lifetime Value (CLV). Support on client’s relative campaign design and execution (pilot vs. control group and sampling).
• Marketing Analytics – Leading projects of analytics compound across the business in order to measure effectiveness of marketing (ATL) and promotional (B...
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Future and scope of big data analytics in Digital Finance and banking.
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