Cramer-Krasselt is the third largest independent advertising agency in the US, headquartered in Chicago with $15 million in annual revenues. Their mission is to be among the most valued creative companies serving clients demanding quality, fascination, and first place. They know the alcoholic beverage industry well, with clients including Corona and Yellowtail. The agency can help Anheuser-Busch capitalize on the success of leading brands Budweiser and Bud Light by differentiating the Bud Select brand in the healthy beer market through taste, quality, nutrition facts, and targeting female consumers.

14. The consumer can have it all with great taste and less calories “ Expect Everything” “ Exception to the Rule” “ Select the Best” “ Bold Taste: Clean Finish” Brand Character: -Sexy, Fresh, Bold, Exciting