Different customers feature different behavioural attributes, are interested in different products, services and respond to different messages. Before you start building a new business model, it is crucial for you to be clear about who your primary target group will be in order to tailor your business model around their preferences. Use the Customer Lifetime Value (CLV) metric to decide, which target group might be the most profitable group to focus on. This tool will help you figure out the right market segment for the start.
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