3. 3 Stages of the Social Media ROI Cycle http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106
4. Stage 1: Launch 50% of businesses http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106
5. Stage 2: Management 40% of businesses http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106
6. Stage 3: Optimization 10% of businesses http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106
7. Adopting Social Media Strategies Measuring ROI Fully Developed Strategy Have a Social Media Policy Social Media Championed by Highest Leadership At Least One Full-Time Employee Dedicated To Social-Media Strategy Heidi Cohen | April 18, 2011 http://www.clickz.com/clickz/column/2043696/forget-social-media-roi
8. The Investment-Return Relationship $$$ $$$ Measure ROI here Stefanos Karagos Mar 2011, Explain http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi
9. There Are Many Qualitative Benefits Loyalty Trust Passion Interaction Brand Awareness But…how do they impact the bottom line???
10. Don’t think of Social Media as a Tactic Jay Baer 2010, convince and Convert http://www.slideshare.net/jaybaer/5-ways-to-integrate-social-media-in-your-marketing
11. Think of Social Media as an Integrated Ingredient Channels Search Social Media Jay Baer 2010, convince and Convert http://www.slideshare.net/jaybaer/5-ways-to-integrate-social-media-in-your-marketing
16. Social Media Today Publish Publish Share MMO Social Apps / Games Discuss Social Media Virtual Worlds Social Net-works Live Cast Micro-blog Like Stream
23. What is Content Marketing?http://en.wikipedia.org/wiki/Content_marketing Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.[1] 23
28. It Is How Your Content Reach Spreads Across the Web
29. Life Cycle of a Content / Social Media Event http://www.findandconvert.com/blog/2011/11-sales-attributes-of-a-linkedin-company-page/
30. And Why an Organized Social Media Strategy is Important…http://www.findandconvert.com/blog/2011/11-sales-attributes-of-a-linkedin-company-page/ Unfortunately, as much as 50% of Twitter traffic is still not measureable and is in direct Over 19% of traffic from social media