An Event Apart, as the name says, is special indeed. But what happens when you leave? How will you act on what you’ve learned? This talk by show you how to bend the brains of your coworkers and clients to your will! You’ll get great advice on educating, inspiring and leading people who weren’t even at the event.

1. How To
Champion Ideas
(Back At Work)
Scott Berkun, Author – scottberkun.com - @berkun - #AEASEA

2. The real designer is the person with
the power to make decisions
!2

3. !3

4. 5 popular books written over ten years.
Crafting 10 hours of experience is the
biggest creative challenge I can imagine.
scottberkun.com/books

5. 1. The user experience of user
experience events
!5

6. !6
ATTENTION-O-METER

7. !7AEA 2013 - https://www.flickr.com/photos/zeldman/8610866788/in/set-72157633138762801

8. !8AEA 2013
https://www.flickr.com/photos/bebop-designer/8612941018/in/pool-aeaseattle13/

9. !9

10. !10
ATTENTION-O-METER

11. !11AEA 2013
https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/

12. !12AEA 2013
https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/

13. !13AEA 2013
https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/

14. !14
ATTENTION-O-METER

15. !15

16. !16
ATTENTION-O-METER

17. 0
9
18
27
36
!17
Chart of Conference Energy

18. 0
9
18
27
36
!18
Chart of Conference Energy

19. 0
30
60
90
120
April May June July
!19
Chart of Conference Energy

20. 0
30
60
90
120
April May June July
!20
?
Chart of Conference Energy

21. 0
30
60
90
120
April May June July
!21
Chart of Conference Energy
?

22. 0
30
60
90
120
April May June July
!22
Chart of Conference Energy
?

23. 0
30
60
90
120
April May June July
!23
Chart of Conference Energy
?

24. 1. How to stay connected
!24

25. When an event is over, your chance
to network and connect ends
!25

26. !26

27. Halfmeet: a person who you almost
started a friendship with at an event
!27

28. Halfhook: a person you almost
hooked up with at an event
!28

29. !29

30. 5 non-slimy networking tricks
▪ Ask everyone you like for a business card
▪ Saying thank you starts a conversation
▪ Post your notes from sessions during the
event - attracts people to you
▪ Be active on twitter to find outgoing people
▪ If you use LinkedIn, write something
personal
!30

31. !31

32. !32

33. !33
This:
Really
means:

34. Speakers love people who ask them
thoughtful questions about their
presentation
!34

35. Keep the fire burning
▪ Find your local UX Happy hour
▪ Casual drinks and chats with like minds
▪ http://www.uxhappyhour.com/sea
▪ Start your own: monthly booze is magical
▪ Follow @aneventapart / @alistapart
!35

36.
The Unofficial Post AEA
happy hour starts as soon
as this session ends
!
Follow me to Black Bottle,
a few blocks away
@berkun / #aeaseattle

37. 2. Don’t shoot yourself or get shot
!37

38. !38

39. !39
CHAMPION

40. !40
EASY TARGET

41. !41

42. Thinking In Frames
!42

43. CHARM
!43

44. CHARM IS
DESIGNED
!44

45. CHARM DEPENDS ON
CONTEXT
!45

46. “HERE IS SOMETHING
YOU SHOULD BE
DOING”
!46

47. “HERE IS SOMETHING
YOU SHOULD BE
DOING”
!47

48. “HERE IS SOMETHING
THAT WILL SOLVE
YOUR PROBLEM”
!48

49. “HERE IS SOMETHING
THAT WILL SOLVE
YOUR PROBLEM”
!49

50. “HERE IS SOMETHING
THAT WILL INCREASE
REVENUE”
!50

51. “HERE IS SOMETHING
THAT WILL SAVE YOU
TIME”
!51

52. “HERE IS SOMETHING
THAT WILL MAKE YOU
SMARTER / BETTER /
HAPPIER”
!52

53. “HERE IS SOMETHING
THAT WILL HELP YOU
GET PROMOTED”
!53

54. “HERE IS SOMETHING
THAT WILL HELP ME
GET MORE POWER”
!54

55. 3. How to convince your boss
!55

56. A: Progress is Change
B: Leaders like Status Quo, Resist Change
A + B = Leaders resist progress
!56

57. How To Convince Your Boss
▪ Be awesome at your job
▪ Get support from an influential coworker
▪ Plan a trial, including how to evaluate
▪ Pitch it
▪ Do it awesomely
▪ Repeat
!57

58. http://bit.ly/aeapitch
!58

59. http://bit.ly/bossnewthings
!59

60. 4. How to learn a lesson
!60

61. Events are
abstractions, but
your life is specific
!61

62. Min/Max Note Taking
▪ You won’t remember much in a week
▪ You won’t return to the slides
▪ You need to capture reflections TODAY
!
▪ 5 bullets per talk
▪ note links and references
▪ Post a summary on your blog (tweet it)
▪ Post it at work / share with your boss
!62

63. !63

64. !64
Lesson Learned Problems it can
solve in my
organization
Projects or people
with that problem
ResponsiveTypography can
save the world
The world needs saving! Everyone!
Good UX generates
revenue
We have ludicrous
amounts of company debt
Our financially inept
company founders
We can make mobile
devices smart about gaps
experiment with closing
gaps
Clients with multi-device
use cases
Designers destroy the
world
Flip tables, not companies Everyone who is a fan of
Papanek
Carousels are evil
incarnate and people using
them should have their
own level of hell
Fire people who refer to
the Mad Men scene with
Draper pitching Carousel.
Fred’s client was asking for
one? (can clients pay us
from hell?)

65. A month later has anything
changed?

66. 0
30
60
90
120
April May June July
!66
Chart of Conference Energy
?

67. 0
30
60
90
120
April May June July
!67
Chart of Conference Energy
!

68. Photo credits
▪ Friends - http://www.sxc.hu/photo/1174716
▪ Choir - http://www.sxc.hu/photo/482355
▪ Happy friends - http://www.sxc.hu/photo/1362732
▪ Social Media - http://www.thedrum.com/uploads/
drum_basic_article/119547/main_images/
social_media_0.jpg
▪ Meter background: http://www.axtell.com/
meter_nonums.jpg
▪ Messy desk: http://www.sxc.hu/photo/229203

69. Thank You.
Unofficial post AEA
happy hour starts now
@berkun / #aeasea
scottberkun.com