1. Hot Drinks in Venezuela
In 2011, the lack of access to foreign currency and the limited purchasing power of Venezuelans
continued limiting innovation and new product development. In other hot drinks and tea,
companies sought to rationalise their portfolios by retaining only profitable products and
reducing dependence on imported products. Coffee, on the other hand, also remained stagnant
due to price control regulations.
Venezuelan state authorised a price increment within coffee sector
Massive shortages of fresh coffee forced the Venezuelan state to authorise a price increase of
57% for green coffee in November 2011; during the same year the domestic industry registered a
large drop in production levels. The pricing controls imposed in 2005 discouraged coffee farmers
from growing coffee so the state resorted to importing products of lower quality than those
produced domestically.
Explore Comprehensive list Tables & Figures available in the report Venezuela Hot Drinks
Market
Report Details:
Published: March 2012
Price: US$1900
Off-trade channels outperformed on-trade counterparts
The off-trade channel outperformed the on-trade channel primarily because Venezuelans visited
on-trade outlets less frequently as their purchasing power declined. Despite the fact that the price
of fresh ground coffee is regulated, its selling price in on-trade establishments increases in line
with inflation. Traditionally tea is consumed in the home and distribution through the on-trade
channel remains underdeveloped.
Moderate growth rates expected within other hot drinks
Over the forecast period, other hot drinks will experience a moderate growth rate in line with the
natural growth of the Venezuelan population. On the one hand, consumer purchasing power is
not projected to recover significantly enough to produce a switch in consumption patterns and,
on the other hand, lack of access to foreign currency will continue to negatively impact

2. innovation and new product development. Coffee is likely to remain stagnant as profit margins
are so tight that manufacturers have few opportunities to innovate.
Major points covered in Table of Contents of this report include
Hot Drinks in Venezuela - Industry Overview
EXECUTIVE SUMMARY
KEY TRENDS AND DEVELOPMENTS
MARKET DATA
SOURCES
Hot Drinks in Venezuela - Company Profiles
Café Fama de América CA in Hot Drinks (Venezuela)
Empresas Polar CA in Hot Drinks (Venezuela)
Marcelo y Rivero CA in Hot Drinks (Venezuela)
Coffee in Venezuela - Category Analysis
Other Hot Drinks in Venezuela - Category Analysis
Tea in Venezuela - Category Analysis
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