1. Licensed Sports Merchandise Market: Focus on North America 2013 Edition
Sports licensing forms a significant portion of overall licensed merchandise market in
North America. Sports licensing covers licensing of logos, symbols, names of varied sports
organizations and team players. These items are owned by sports institutions which are
known as licensors and they lease the rights to use their property to licensees in return of
royalty. The growth in retail sales of licensed sports merchandise in 2012 was on account
of two of its sub segments namely apparel and accessories.
The two largest major leagues, NFL and MLB together represented almost half of share in
North American sports licensing market. Sales of collegiate merchandise were driven by
popularity of university/college level sport teams and also small & medium sized colleges
entering into licensing. Preferred distribution channels for licensed sports merchandise
include discounters, specialty stores and department stores. E-commerce is also coming
up as a distribution channel for licensed products despite having a small share. BRIC
nations (Brazil, Russia, India and China) are considered as a source of tremendous growth
due to rapid increase in disposable income and increase in discretionary spending.
Complete Report @ http://www.marketreportsonline.com/311710.html

2. Licensed Sports Merchandise Market: Focus on North America 2013 Edition
Key issues of the market include consolidation of power among licensors, declining retail
shelf space, high entry barriers and intense competition. Some of the major retailers for
licensed sports merchandise include G III Apparel Group Ltd, VF Imagewear, Knights
Apparel Inc, Reebok and Nike.
The present report offers an analysis of the global licensed merchandise market with
focus on the US and Canada. It also discusses key growth market trends, drivers and major
challenges faced by the licensed merchandise industry. Apart from providing competitive
landscape, the report also profiles the major players in the market.
Key Company Profiles:
•
•
•
•
G III Apparel Group Ltd
VF Corporation (Imagewear Coalition)
Knights Apparel Inc.
Fanatics Inc.
Complete Report @ http://www.marketreportsonline.com/311710.html

3. Licensed Sports Merchandise Market: Focus on North America 2013 Edition
Major point from Table of Contents:
Growth Rates of Licensed Merchandise Retail Sales by Regions (2012)
Global Retail Sales of Licensed Merchandise by Product Category (2012)
Retail Sales of Licensed SportsBased Merchandize by Product Category (2012)
Top Ten Licensees in Apparel and NonApparel Categories in the US (FY201213)
Average Royalty by Property Type (2012)
Explore more reports on Retail market @
http://www.marketreportsonline.com/cat/retail-market-research.html.
About Us:
MarketReportsOnline comprises of an online library of 2,50,000 reports and in-depth
market research studies of over 5000+ micro markets. We provide 24/7 online and offline
support to our customers. Get in touch with us for your needs of market research reports.
For Fax Order Request Form Click Here