2. 1 st Moment of Truth

3. “When the employer comes into
contact with any aspect of the job
seeker, however remote, and thereby
has an opportunity to form an
impression.”

5. What type of
response are you
getting

7. You Lost Me at
Hello

8. People don’t want—or need—to know
everything about you.

9. If your correspondence focuses on
anything besides the problem at hand,
you run the risk of the prospect losing
interest.

10. Anything else just wastes their
time and yours

11. All they want to know is how you can help them
solve a problem they might be facing.

12. Opportunity is like a cup of tea, have
it while its warm
http://www.youtube.com/watch?v=i0lBe6Tec9g&feature=related

15. Action vs. Activity

16. ACTION
is purpose-driven and strategic. It is
based on knowing where you want
to go and acting in way that gets you
there

17. ACTIVITY
action without strategy

19. • My advice for anyone trying to succeed
is, make the highest-end product you
can, and then target the tiny handful of
people-
the microaudience- who are likely to
buy it.

20. • Forget the masses. Targeting the latter is too
much like trying to win the lottery- though
great when it happens (however unlikely),
there are just too many damn variables
outside your control.

21. • http://www.youtube.com/watch?v=PHhfDkLr
OpA

22. 4:40
http://www.youtube.com/watch?v=UZR1wYcB1IM&feature=related

27. HIRING Research Engage Hiring
PROCESS Decision
Job Seeker Enter Build relationship; Get hired
consideration set Persuade to hire
Employer Collect Info Assess Options; Hire a candidate
Get more info

28. Zero Moment of Truth
The moment you check online for reviews or additional
information before you make a decision about a product or
service.
The ZMOT occurs when a person checks a movie’s reviews
before buying tickets, or compares hotel reviews before finally
making a decision about that romantic getaway.

37. Start focusing on the who
not the how

65. Noah didn't wait for his ship to
come in
He built one

66. http://www.youtube.com/watch?v=kYfNvmF0Bqw

67. usabjt@labor.state.ny.us

68. http://4.bp.blogspot.com/-
zpmF8G_qC50/TV409N0mEkI/AAAAAAAAAAs/UgNKkn0l2Uc/s1600/Problem-Solving-
Skills.jpg
http://miamiherald.typepad.com/.a/6a00d83451b26169e2017743190c89970d-pi