Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Do's and Don'ts for Political Bloggers

3.786 Aufrufe

Veröffentlicht am

Presentation given at the Personal Democracy Forum in Barcelona, Oct, 2010.

Veröffentlicht in: Technologie
  • Als Erste(r) kommentieren

Do's and Don'ts for Political Bloggers

  1. 1. DO´S <br />AND <br />DON’TS<br />FOR POLITICAL <br />BLOGGERS<br />Bente KalsnesCommunicationAdvisor, <br />Origo.no<br />@benteka<br />
  2. 2.
  3. 3. Less shouting…<br />
  4. 4. More Dialogue…<br />
  6. 6. THANKS FOR THE INPUT:<br />
  7. 7.
  8. 8. Don’ts<br />
  9. 9. Don’t lie, be open.<br />Don’t be impolite. Manners count, online as well. <br />Don’t leave comments unanswered. Pick some and respond. <br />Don’t let you blog look like a collection of Letters to the editor. <br />Don't write pieces that are journalistically 'complete' (i.e. leave room for readers to allow them to complete thoughts).<br />Don’t underestimate your readers. They are (at least) as smart as you are. <br />Don’t act like someone else. Be yourself. Be brave. <br />Don’t use ghost writers. If you have to, why bother with a blog?<br />Don’t hide your sources. Link to them.<br />Don’t use sarcasm. No matter how clever and witty you are, tons of people will misunderstand. <br />
  10. 10. Do’s<br />
  11. 11. Contentis still king!<br />
  12. 12. Define what is the purpose of your blog. Tell it to your readers. <br />
  13. 13. Readthecommentsand<br />decidewhich to respond to.<br />Explainyour dialog policy<br />to thereaders<br />
  14. 14. Learn from yourreaders<br />and treatthemwith<br />respect. <br />
  15. 15. Be creative! <br />Communicatewithmore than<br />words; images, video, animations,<br />data vizualisations,etc. <br />
  16. 16. Spreadyourcontent to many<br />placesand platforms (but<br />rememberto adjustthemessage<br />to theplatform)<br />
  17. 17. Giveyourreaders<br />”assignments”;<br />encouragespecific<br />feedback (comments,<br />ideas, links, images,<br />etc)<br />
  18. 18. Get Fans and cheeroneachother.<br />Helpeachotherspreadthe<br />messageand theattention.<br />
  19. 19. Useyourblogand social media<br />network to brainstorm<br />Politicalideas. <br />
  20. 20. Follow relevant conversations<br />Otherplaces, comment, link to<br />them and Why not bring the<br />conversations”back home” to your<br />Blog?<br />
  21. 21. Surpriseus! Writeabout<br />somethingdifferent for<br />a change. <br />
  22. 22. If you manage: <br />Write shorter, Easier, Funnier. <br />
  23. 23. THAT’S ALL, FOLKS!<br />@benteka<br />