This presentation was given at an event for church leaders hosted by the Louisiana Baptist Convention on March 12. The intent was to define a philosophy and practice for social media that moved it from simply a platform to an effective ministry tool.

1. How to leverage social media
for greater ministry impact
Louisiana Baptist Convention
March 2010

2. Goals and Objectives
Session 1 - Theory
1. Define Social Media
2. Provide an Overview of Platforms and Tools
3. Outline a Few Guiding Principles

3. Goals and Objectives
Session 2 - Practice
4. Craft Your Social Media Strategy
5. Manage Your Time
6. 10 Commandments of Social Media

4. What is Social Media?
Social media
From Wikipedia, the free encyclopedia
Social media is online content created by people using highly accessible and scalable
social media is a
publishing technologies. At its most basic sense,
shift in how people discover, read and
share news, information and content.

5. What is Social Media?
Social media
From Wikipedia, the free encyclopedia
...It's a fusion of sociology and technology, transforming
monologues (one to many) into dialogues
(many to many) and ...

6. What is Social Media?
Social media
From Wikipedia, the free encyclopedia
democratization of information, transforming
...is the
people from content readers into publishers....

7. But What Does That Mean?
Social Media represents 3 important realities:
1. Content rules.

8. But What Does That Mean?
Social Media represents 3 important realities:
1. Content rules.
2. You can be ignored.

9. But What Does That Mean?
Social Media represents 3 important realities:
1. Content rules.
2. You can be ignored.
3. You're not in control.

10. Overview of Platforms and Tools
Just a few examples...

11. Overview of Platforms and Tools
Platforms: Tools:
1. Desktop/Laptop 1. Content
2. Cell Phone/Smart Phone 2. Photos
3. Audio/Video
Common Characteristics: Common Characteristics:
1. Web-based 1. Integration
2. Free (Open Source) 2. Collaboration

12. Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.

13. Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.
2. Google matters.

14. Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.
2. Google matters.
3. Content creates opportunity.

15. Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.
2. Google matters.
3. Content creates opportunity.
4. The power rests with the individual.

16. Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.
2. Google matters.
3. Content creates opportunity.
4. The power rests with the individual.
5. If you don't exist online ... you don't exist.

17. Questions?
In Review: Session 1 - Theory
1. Define Social Media
2. Provide an Overview of Platforms and Tools
3. Outline a Few Guiding Principles

18. Next Session: Practice
Session 2 - Practice
4. Craft Your Social Media Strategy
5. Manage Your Time
6. 10 Commandments of Social Media

19. Craft Your Social Media Strategy
You have an
important choice to make.
Which path will you choose?

20. Craft Your Social Media Strategy

21. Craft Your Social Media Strategy
Message
Sender
Social Media is Communication.

22. Craft Your Social Media Strategy
Basic Principles of Communication
1. Carefully define the message you want to send.

23. Craft Your Social Media Strategy
Basic Principles of Communication
1. Carefully define the message you want to send.
2. Clearly identify your intended audience.

24. Craft Your Social Media Strategy
Basic Principles of Communication
1. Carefully define the message you want to send.
2. Clearly identify your intended audience.
3. Remove all obstacles and barriers.

25. Craft Your Social Media Strategy
Basic Principles of Communication
1. Carefully define the message you want to send.
2. Clearly identify your intended audience.
3. Remove all obstacles and barriers.
4. Measure effectiveness ... and measure again.

26. Craft Your Social Media Strategy
There is no
one-size-fits-all
strategy!

27. Craft Your Social Media Strategy
My Strategy
GENERIS
Blog
(Content)

28. Craft Your Social Media Strategy
My Strategy
Twitter
(Conversation)
GENERIS
Blog
(Content)

29. Craft Your Social Media Strategy
My Strategy
Facebook Twitter
(Relational) (Conversation)
GENERIS
Blog
(Content)

30. Craft Your Social Media Strategy
My Strategy
Facebook Twitter
(Relational) (Conversation)
GENERIS
LinkedIn Blog
(Professional) (Content)

31. Craft Your Social Media Strategy
5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.

32. Craft Your Social Media Strategy
5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.
2. Learn one tool/platform at a time. (Pace yourself.)

33. Craft Your Social Media Strategy
5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.
2. Learn one tool/platform at a time. (Pace yourself.)
3. Commit to building value through content.

34. Craft Your Social Media Strategy
5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.
2. Learn one tool/platform at a time. (Pace yourself.)
3. Commit to building value through content.
4. Facilitate a conversation. (Don't dictate.)

35. Craft Your Social Media Strategy
5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.
2. Learn one tool/platform at a time. (Pace yourself.)
3. Commit to building value through content.
4. Facilitate a conversation. (Don't dictate.)
5. Stick with it. (Don't expect immediate results.)

36. Manage Your Time
3 Realities You Need To Keep In Mind
1. Learning takes place "off the clock."

37. Manage Your Time
3 Realities You Need To Keep In Mind
1. Learning takes place "off the clock."
2. Nothing works "out of the box."

38. Manage Your Time
3 Realities You Need To Keep In Mind
1. Learning takes place "off the clock."
2. Nothing works "out of the box."
3. Evaluate and adjust your habits.

39. Manage Your Time
Basic Tools You Can Use Platforms
1. Blogs/Blog Aggregators 1. Laptops
2. Twitter Search 2. Flip Video Recorders
3. Google Alerts 3. Digital Cameras
4. E-newsletters 4. Smart Phones
Become a content junky! Invest in the smart phone!

40. Manage Your Time
There are unlimited ways to monitor, measure, and
participate in the Social Media revolution.
Some are advanced. Some are basic.
The key is to start DOING something today.

41. 10 Commandments of Social Media
1. Encourage User-Generated Content.

42. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.

43. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.

44. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.
4. Provide value.

45. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.
4. Provide value.
5. Create excellent content.

46. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.
4. Provide value.
5. Create excellent content.
6. Use Social Media strategically, not casually.

47. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.
4. Provide value.
5. Create excellent content.
6. Use Social Media strategically, not casually.
7. Keep it short and simple.

48. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.
4. Provide value.
5. Create excellent content.
6. Use Social Media strategically, not casually.
7. Keep it short and simple.
8. Measure ... and measure again.

49. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.
4. Provide value.
5. Create excellent content.
6. Use Social Media strategically, not casually.
7. Keep it short and simple.
8. Measure ... and measure again.
9. Market your Social Media presence.

50. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.
4. Provide value.
5. Create excellent content.
6. Use Social Media strategically, not casually.
7. Keep it short and simple.
8. Measure ... and measure again.
9. Market your Social Media presence.
10. Be patient.

51. Any Questions?
Join
the
Revolution!

52. Contact Information
Ben Stroup
Twitter: @ben_stroup
Facebook: Ben Stroup
LinkedIn: Ben Stroup
Profile: benstroup.com
Blog: churchgivingmatters.com
E-mail: ben@generis.com