Books are no longer the end game but a means by which you achieve your core organizational objectives. Discover how you can use a book to accelerate what you're already doing. Learn how to use content to move people to action: http://goo.gl/us0z3.

1. 5 WAYS
CONTENT MARKETING IS CHANGING
TRADITIONAL BOOK PUBLISHING

2. Publishing a book used to be the
primary method people used to
spread their ideas across a
large audience.

3. Not anymore.

4. Today, there are more options
than ever for people to
distribute content thanks to
content marketing.

5. Blogs
Twitter
Facebook
Google+
LinkedIn
eBooks
Newsletters
Podcasts
YouTube

6. “We still need ideas, and ideas need
containers. We’ve developed more and more
ways for those ideas to travel and to have
impact, and now it’s up to us to figure out
how to build an ecosystem around them….”
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- Seth Godin

7. 5 WAYS CONTENT MARKETING IS
CHANGING TRADITIONAL BOOKS
1 Books are just one channel by which we can communicate our message.
Content marketing reveals that we must diversify our communication channels because every segment of our audience
has their own combination of content consumption habits.
2 Books are an introduction to a conversation rather than a seminal work
to sit on the shelf.
Content marketing birthed “drip campaigns.” Give me a little over a long period of time.
3 Books are written with multiple readers in mind.
Content marketing refines our ability to gain the permission necessary to get the attention of the people we need
to reach.
4 Books aren’t the product; they are a gateway to a trust-based
relationship.
Content marketing provides a systematic way to build value into your target audience so––over time––others begin to
develop trust for your brand, business, or cause.
5 Books are about what the author wants to say.
Content marketing is based on questions our target audience is already asking and the obstacles they are already facing.

8. Books are not shaping content
marketing anymore.

9. Rather, books are a tool in the
content marketer’s toolbox.

10. It’s the only way books––as we
know them––will survive.

11. TWITTER: @ben_stroup
LINKEDIN: Ben Stroup
E-MAIL: ben@benstroup.com
!
GOOGLE+: +Ben Stroup Enterprises
WEB: benstroup.com
BEN STROUP ENTERPRISES